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Chronicles

The story behind the story

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Sources: Apple is working on a magnetically attached battery pack for iPhone 12 that would wirelessly charge the handset

- Accessory has faced development issues related to software  — Wireless charging unit may be popular with frequent users  —  Apple Inc. is working …

Bloomberg Mark Gurman

Context & Ripple Effects

Apple had already made the iPhone 12's magnetic attachment system a home for chargers, wallets and other add-ons through the MagSafe launch. The reported battery pack extends that interface from attachment and charging convenience into portable power.

The move also follows Apple's earlier work on wireless charging for iOS devices, while the reported software issues show that integrating wireless power remains more than a hardware-accessory exercise.

First-order effects

  • Apple must resolve the reported software-related issues before a magnetically attached battery pack can become an iPhone 12 accessory.
  • iPhone 12 owners would gain a wirelessly charging portable-power option designed around the handset's magnetic attachment system.

Second-order effects

  • A battery pack would give Apple's MagSafe system a more central role in its iPhone accessory lineup, building on the chargers and wallets introduced with the platform.

Third-order effects

  • If Apple continues linking magnetic accessories with wireless and reverse charging capabilities, the iPhone's rear attachment surface becomes a broader power-and-accessory interface rather than a connector for individual products.

The trend: Apple is turning the iPhone's magnetic attachment system into a software-managed wireless-power and accessory platform.

Discussion

  • @stevemoser Steve Moser on x
    New ‘Mobile Charge Mode’ in iOS 14.5 beta 2 for an as-yet-unannounced ‘Battery Pack’ and not a case presumedly because it uses MagSafe for charging iPhone 12 devices. Also interestingly it keeps your iPhone charged to 90% for ‘battery efficiency’. https://twitter.com/... https://…
  • @shiraovide Shira Ovide on x
    Apple won't be satisfied until every iPhone owner also buys add-ons for headphones, a case, 2 different chargers, 4 battery packs, key fobs and a partridge in a pear tree. https://www.bloomberg.com/...