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UK filing: OnePlus co-founder Carl Pei's new venture Nothing has acquired Essential, Andy Rubin's now-defunct smartphone brand

After a series of launch teasers and little information on upcoming product lines, Carl Pei's flegling technology brand Nothing is now the sole owner of the one-time smartphone brand Essential.

9to5Google Damien Wilde

Discussion

  • @alexhcranz @alexhcranz on x
    Nothing Essential sums up my feelings about both ventures thus far. https://twitter.com/...
  • @martinsfp Martin Sfp Bryant on x
    Haha. Last week I saw someone tweet 'I hope Nothing isn't another Essential'... and now.... https://twitter.com/...
  • @dcseifert Dan Seifert on x
    Nothing buys something https://twitter.com/...
  • @parkerortolani Parker Ortolani on x
    I'll buy a project gem phone if it's sold by a decent human being this time! https://twitter.com/...
  • @gadgetsboy Tomi on x
    Interesting move. Will it result in a new smartphone? I know nothing wants to focus on smart home/devices https://twitter.com/...
  • @spencerchen Spencer Chen on x
    How Norwegian Wife describes our marriage: Nothing has acquired Essential https://twitter.com/...
  • @dcseifert Dan Seifert on x
    what is this new company? Essentially Nothing