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Snap says its TikTok competitor Spotlight had 100M MAUs in January, two months after its launch, and receives an average of 175K video submissions per day

A surprisingly successful debut  —  Snap says its TikTok competitor, Spotlight, had 100 million users in January 2021, just two months after it launched.

The Verge Jacob Kastrenakes

Discussion

  • @ashleyrcarman Ashley Carman on x
    again, really interested to see what happens when snap stops paying $1 million/day and how usage tapers off... https://twitter.com/...
  • @robinwauters Robin Wauters on x
    btw legit didn't know Snap was still doing @Spectacles, figured they discontinued that (though last version was released back in November 2019). https://twitter.com/...
  • @richlightshed Rich Greenfield on x
    2020 Full-Year Revenue Comparison — looks like @Snapchat & @Pinterest have plenty of room to grow as ad dollars move from legacy platforms to digital/mobile; still dwarfed by @facebook, $FB $86 bn, up 22% $SNAP $2.5 bn, up 46% $PINS $1.7 bn, up 48% https://twitter.com/...
  • @karissabe Karissa Bell on x
    Few interesting takeaways from Snap earnings (so far) 1) added 16 million users 2) Spotlight, the user-generated video feature that pays for popular clips, has 100 million users $SNAP https://twitter.com/...
  • @charliebilello Charlie Bilello on x
    “On average, Snapchatters opened Snapchat 30 times every day in Q4 2020.” https://investor.snap.com/...
  • @charliebilello Charlie Bilello on x
    Snapchat Q4 revenues were up 62% over the prior year, highest growth rate in 3 years. $SNAP Data via @ycharts https://twitter.com/...
  • @megancgraham Meg Graham on x
    Snap says in prepared remarks it started off Q1 slower than expected after “many brand advertisers” paused campaigns in the first two weeks of January “amid events at the US Capitol”...