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Chronicles

The story behind the story

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In an apparent swipe at Zuckerberg, Tim Cook says that valuing engagement over privacy leads to “polarization” and “violence” and such businesses need reform

from safeguarding your health & financial data to guarding against algorithms that perpetuate rampant misinformation. We need transparency and reform. Jason Snell / @jsnell : Tim Cook is a very polite southern gentleman, but what he's saying is very clear: Facebook and companies like them are evil and need to mend their ways. Marty Swant / @martyswant : Strong words here from @tim_cook. (However this headline is misleading since Cook never calls out Facebook by name in the speech.) https://9to5mac.com/... Steve Kovach / @stevekovach : Lots of this has been said by Cook before, word for word. What's new: How data collection and algos lead to real-world violence. Cook making an even stronger case now for privacy tools on iOS. https://twitter.com/... Parker / @pt : @MarcBodnick My criticism of him is that I think lines like “data exploitation” are unqualified lies, and a constructive message would be criticizing their desire to be “neutral” with respect to the impact of their product on the world. That just isn't about data at all. Marc Bodnick / @marcbodnick : @pt Cook's FB characterization seems fine to me. I can see the temptation to emphasize how complicated things are, or that simplifying is bad, or that Cook is a hypocrite, etc. But big picture I think he has it right, and is among the only strong actors saying this. Kif / @kifleswing : @martyswant @tim_cook I struggled with that too and concluded we don't have to pretend to be super naive when it's the CEO of the world's most valuable tech company clearly implying (or more) and the CEO he's talking about said “Apple” yesterday Parker / @pt : I feel obligated to tweet about this every time it comes up because nothing grinds my gears like hypocrisy. Apple does a lot of great product work on privacy, but their war with Facebook is cynical and self-interested, and nobody should be confused about priority. @defcon_5 : @pkafka Right. I think this is the first time there's been mutual aggression. Facebook crafting an anti-trust suit against Apple. Tim scorching all the earth today. Parker / @pt : @MarcBodnick I'm very critical of the FB critics who lie about what the company is. The biz model is great. I am also critical of FB management, because they have been willfully naive about bad activity on their products, though I am willing to concede it's an insanely hard problem. Parker / @pt : @MarcBodnick FWIW, the FB critics grind my gears for the same reason Tim Apple does. They resort to crap like “surveillance capitalism” rather than honest critiques, and then make money personally off this grift. All I want is intellectually honest discussion so we get good outcomes. 😞 Peter Kafka / @pkafka : @defcon_5 I mean, Apple used to do it to Google, during Jobs time, with similar theme. But no response. @defcon_5 : @pkafka Have we ever seen two companies go at each other like this? Larry Ellison tore into MSFT all the time but MSFT rarely responded. Quinn Nelson / @snazzyq : Say what you will about Apple but their stances on privacy have only been further magnified by their actions. It's quite admirable, frankly. Tim Cook is an unreasonably great CEO. Perhaps Apple's best. https://twitter.com/... Parker / @pt : “Tim, how would you respond to concerns that you put your Chinese customers at risk by hosting iCloud services inside CCP data centers while promoting Apple as a champion of Privacy.” https://twitter.com/... Peter Kafka / @pkafka : Tim Cook is laying into Facebook here, using very charged language (standard for Twitter but v rare for public CEOs) https://www.youtube.com/... Jeff Nesbit / @jeffnesbit : Whoa. “Apple CEO Tim Cook linked Facebook's business model, which uses data to serve targeted ads, with real-world consequences like violence or reducing public trust in vaccines.” https://www.cnbc.com/... Lance Ulanoff / @lanceulanoff : Tim Cook took the gloves off https://www.cnbc.com/... David Herrmann / @herrmanndigital : Yes, because Mary, a 58 yr old small business owner that sells on Shopify and runs ads on FB to JoAnn Fabrics interests is a threat to democracy. Tim Cook can screw off. https://twitter.com/... Mike Elgan / @mikeelgan : Opinion of the moment: “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves scorn.” - Tim Cook https://www.cnbc.com/...

9to5Mac Michael Potuck

Discussion

  • @patrickmcgee_ Patrick McGee on x
    Methinks Tim Cook is thinking of @Facebook here: “If a business is built on misleading users, on data exploitation, on choices that are not choices at all, it does not deserve our praise. It deserves reform.”
  • @tim_cook Tim Cook on x
    #DataPrivacyDay comes at a time of great challenge, underscoring the critical role privacy and security play in our lives—from safeguarding your health & financial data to guarding against algorithms that perpetuate rampant misinformation. We need transparency and reform.
  • @jsnell Jason Snell on x
    Tim Cook is a very polite southern gentleman, but what he's saying is very clear: Facebook and companies like them are evil and need to mend their ways.
  • @pkafka Peter Kafka on x
    Tim Cook is laying into Facebook here, using very charged language (standard for Twitter but v rare for public CEOs) https://www.youtube.com/...
  • @martyswant Marty Swant on x
    Strong words here from @tim_cook. (However this headline is misleading since Cook never calls out Facebook by name in the speech.) https://9to5mac.com/...
  • @stevekovach Steve Kovach on x
    Lots of this has been said by Cook before, word for word. What's new: How data collection and algos lead to real-world violence. Cook making an even stronger case now for privacy tools on iOS. https://twitter.com/...
  • @pt Parker on x
    @MarcBodnick My criticism of him is that I think lines like “data exploitation” are unqualified lies, and a constructive message would be criticizing their desire to be “neutral” with respect to the impact of their product on the world. That just isn't about data at all.
  • @eric_seufert Eric Seufert on x
    6/ Just to reiterate: the Apple Ads Attribution API handles attribution for Apple Ads campaigns. Campaigns from other networks are attributed (if the user opted out of ATT) by SKAdNetwork, which sends attribution payloads with a more more limited set of data
  • @marcbodnick Marc Bodnick on x
    @pt Cook's FB characterization seems fine to me. I can see the temptation to emphasize how complicated things are, or that simplifying is bad, or that Cook is a hypocrite, etc. But big picture I think he has it right, and is among the only strong actors saying this.
  • @kifleswing Kif on x
    @martyswant @tim_cook I struggled with that too and concluded we don't have to pretend to be super naive when it's the CEO of the world's most valuable tech company clearly implying (or more) and the CEO he's talking about said “Apple” yesterday
  • @jeffnesbit Jeff Nesbit on x
    Whoa. “Apple CEO Tim Cook linked Facebook's business model, which uses data to serve targeted ads, with real-world consequences like violence or reducing public trust in vaccines.” https://www.cnbc.com/...
  • @pt Parker on x
    I feel obligated to tweet about this every time it comes up because nothing grinds my gears like hypocrisy. Apple does a lot of great product work on privacy, but their war with Facebook is cynical and self-interested, and nobody should be confused about priority.
  • @mikeelgan Mike Elgan on x
    Opinion of the moment: “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves scorn.” - Tim Cook https://www.cnbc.com/...
  • @defcon_5 @defcon_5 on x
    @pkafka Right. I think this is the first time there's been mutual aggression. Facebook crafting an anti-trust suit against Apple. Tim scorching all the earth today.
  • @pt Parker on x
    @MarcBodnick I'm very critical of the FB critics who lie about what the company is. The biz model is great. I am also critical of FB management, because they have been willfully naive about bad activity on their products, though I am willing to concede it's an insanely hard probl…
  • @herrmanndigital David Herrmann on x
    Yes, because Mary, a 58 yr old small business owner that sells on Shopify and runs ads on FB to JoAnn Fabrics interests is a threat to democracy. Tim Cook can screw off. https://twitter.com/...
  • @lanceulanoff Lance Ulanoff on x
    Tim Cook took the gloves off https://www.cnbc.com/...
  • @pt Parker on x
    @MarcBodnick FWIW, the FB critics grind my gears for the same reason Tim Apple does. They resort to crap like “surveillance capitalism” rather than honest critiques, and then make money personally off this grift. All I want is intellectually honest discussion so we get good outco…
  • @pkafka Peter Kafka on x
    @defcon_5 I mean, Apple used to do it to Google, during Jobs time, with similar theme. But no response.
  • @defcon_5 @defcon_5 on x
    @pkafka Have we ever seen two companies go at each other like this? Larry Ellison tore into MSFT all the time but MSFT rarely responded.
  • @pt Parker on x
    “Tim, how would you respond to concerns that you put your Chinese customers at risk by hosting iCloud services inside CCP data centers while promoting Apple as a champion of Privacy.” https://twitter.com/...
  • @snazzyq Quinn Nelson on x
    Say what you will about Apple but their stances on privacy have only been further magnified by their actions. It's quite admirable, frankly. Tim Cook is an unreasonably great CEO. Perhaps Apple's best. https://twitter.com/...