Discussion

• @twittersupport @twittersupport on x

  After learning from this product experience, we're sharing an update: today Retweet functionality will be returning to the way it was before. Here's what we saw while we prompted Quote Tweets (1/4): https://twitter.com/...

• @twittersupport @twittersupport on x

  Our goal with prompting QTs (instead of Retweets) was to encourage more thoughtful amplification. We don't believe that this happened, in practice. The use of Quote Tweets increased, but 45% of them included single-word affirmations and 70% had less than 25 characters. (2/4)

• @twittersupport @twittersupport on x

  The increase in Quote Tweets was also offset by an overall 20% decrease in sharing through both Retweets and Quote Tweets. Considering this, we'll no longer prompt Quote Tweets from the Retweet icon. For more details: https://blog.twitter.com/... (3/4)

• @marklittlenews Mark Little on x

  Twitter setting the standard for thoughtful experiments in healthy online conversations - and transparency about the results. 👏 https://twitter.com/...

• @twittersupport @twittersupport on x

  We'll continue to focus on encouraging more thoughtful amplification. We believe this requires multiple solutions—some of which may be more effective than others. For example, we know that prompting you to read articles leads to more informed sharing. https://twitter.com/... (4)

• @wongmjane Jane Manchun Wong on x

  @TwitterSupport Word of advice: show users an intro of any UI behavioral change otherwise it'll lead to lots of confusions

• @noupside Renee DiResta on x

  Twitter puts out some findings from its quote tweet experiment, finds it did not really improve The Discourse and that while quote tweets increased, 45% of them were single-word affirmations and 70% wrote almost nothing. (This tweet is an exception, in other words) https://twitte…

• @grabmybuttsticc @grabmybuttsticc on x

  That's exactly what people do with QT on this website. Whenever 27926 QTs all dunk on the same tweet, they're doing a thoughtful amplification https://twitter.com/...

• @katebevan @katebevan on x

  in shock news, Twitter's attempt to get people to quote-retweet was a failure https://twitter.com/...

• @sethamandel Seth Mandel on x

  mistakes were made https://twitter.com/...

• @parkermolloy Parker Molloy on x

  This was an interesting experiment, I think. Seems like it was worth doing, for sure. https://twitter.com/...

• @yoda Drew Olanoff on x

  Next, Twitter will announce that the only thing that can reverse our collective societal dumpster fire is to stop prompting people to tweet altogether. https://twitter.com/...

• @javi_draws @javi_draws on x

  The users could've told you this is what would happen before you even tried the silly experiment https://twitter.com/...

• @luulubuu Lulu on x

  Nature is healing https://twitter.com/...

• @jillpantozzi Jill Pantozzi on x

  Oh no, we all RTed less! Can't have that... https://twitter.com/...

• @kerubright Kathryne Rubright on x

  “We wanted people to be more thoughtful but they weren't.” Has... has Twitter ever spent any time on Twitter? https://twitter.com/...

• @jmj Jeff Morris Jr on x

  Feels like an open source product retrospective. Props to Twitter for sharing data from an AB test they are rolling back. More companies should do this. https://twitter.com/...

• @aelkus @aelkus on x

  here's a quote-tweet: everyone except the people who came up with this could have predicted this would happen https://twitter.com/...

• @mashable @mashable on x

  The quote tweet's temporary reign of terror has ended. https://mashable.com/...

• @kevinbparry Kevin Parry on x

  For the two months Twitter prompted quote tweets, I had no clue you could just not add text and it would be a retweet. I didn't retweet a ton of stuff because I didn't want to add my own text to it. 🤷‍♂️ https://twitter.com/...

• @nkulw Noah Kulwin on x

  possibly the most incompetent product leadership of its kind https://twitter.com/...

• @anthony Anthony DeRosa on x

  Commendable that they were willing to try this out and reverse course when the results showed a worse outcome. https://twitter.com/...

• @immort4l_legacy @immort4l_legacy on x

  “You all used our update wrong so we're going back to what it was” https://twitter.com/...

• @villainmorris @villainmorris on x

  hot take: this trial proposes a valid hypothesis, reports interesting results from testing, and takes sensible action based on the fact those results didn't support the hypothesis. replies full of people sledging tw*tter for trialling a product change this way are weird as hell. …