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Inside WarnerMedia's transition to streaming: current and former execs say it was marred by rushed decision making, culture clashes, HBO brand confusion, more

- CNBC spoke with more than a dozen former and current WarnerMedia executives to gauge how John Stankey and Jason Kilar are progressing with HBO Max.

CNBC Alex Sherman

Discussion

  • @sherman4949 Alex Sherman on x
    I spoke with more than a dozen current and recently departed WarnerMedia execs about what's been going on there over the past couple years. Here are their thoughts — and some new details about HBO Max, brand confusion, culture clash and strategic haggling https://www.cnbc.com/...
  • @sherman4949 Alex Sherman on x
    Another detail — The Bleacher Report executive team was hoping WarnerMedia would sell Bleacher Report to DraftKings in May/June when DraftKings expressed interest in buying it. But AT&T never seriously considered a deal. https://www.cnbc.com/...
  • @ryanlcooper Ryan Cooper on x
    “ultra-rich glib MBA idiot unsatisfied with mere billions in profit tries clumsy imitation of market leader, steps on own dick” is like 75 percent of business now https://www.cnbc.com/...
  • @mattrosoff Matt Rosoff on x
    Reading @sherman4949's reporting on HBO, I can't help but think how things would be different if the US government hadn't held up ATT/Time-Warner. Imagine HBO Max launching before Disney+. https://www.cnbc.com/...
  • @carnage4life Dare Obasanjo on x
    This story of HBO's CEO suggesting AT&T give HBO more money to buy content and double down on dual cable & HBO Go strategy being ignored so AT&T could launch the confusing HBO Max product to compete with Netflix is classic value destruction by acquisition. https://www.cnbc.com/..…
  • @samuelaadams Sam Adams on x
    every company becoming a tech company is going to be absolutely fucking ruinous for art https://twitter.com/...
  • @sherman4949 Alex Sherman on x
    Will AT&T turn WarnerMedia into a new Netflix? Or has buying Time Warner turned into a “making lemonade from lemons” situation? I spent the past two months talking to more than a dozen present and recently departed executives: https://www.cnbc.com/...
  • @labuzamovies Peter Labuza on x
    This really does confirm my theory that WarnerMedia is ultimately going to be devoured by its own investors demanding short term innovation that will ultimately backfire. https://twitter.com/...
  • @sherman4949 Alex Sherman on x
    One of my favorite details in here — there has been internal discussion (though nothing actively planned) to change the HBO Max name, either internationally or globally. https://twitter.com/...
  • @carlquintanilla Carl Quintanilla on x
    “Alhough Stankey was new to media, he suffered the same disease as every other media executive: Netflix envy.” A richly-reported piece on Warner's ambitions for @HBO. $T https://twitter.com/...
  • @jayrosen_nyu Jay Rosen on x
    I was shocked to learn from this article that AT&T plans to put ads into its movies and TV series on HBO Max. https://www.cnbc.com/... That would be the end of my relationship with HBO.
  • @jbenton Joshua Benton on x
    WarnerMedia is considering a CNN streaming service To avoid cannibalization, it wouldn't include the linear TV channel — think documentaries and stuff that ran on CNN International https://thein.fo/...
  • @juancpedreira Juan Carlos Pedreira on x
    The end of traditional pay TV era. 👇 WarnerMedia considering two new subscription offering based on content from CNN and another free service carrying programming from its entertainment cable channels TBS, TNT and Warner Bros. film libraries https://www.theinformation.com/ ... ht…
  • @theinformation @theinformation on x
    As part of CEO Jason Kilar's strategic push into streaming, WarnerMedia is considering launching two new streaming services: (1) paid CNN subscription (2) free ad-supported content from TBS, TNT, Warner Bros. https://www.theinformation.com/ ...
  • @nickwingfield Nick Wingfield on x
    It's a truism that when the Rapture comes, media executives will be judged on the basis of how many streaming services they have launched. https://www.theinformation.com/ ...
  • @markdistef Mark Di Stefano on x
    WarnerMedia discussing setting up a new CNN streaming service. CNN+? CNNMax? .... story by @jtoonkel https://www.theinformation.com/ ...
  • @rezarostamian2 Reza Rostamian on x
    Jason Kilar is the coolest CEO in the history of CEOs https://twitter.com/...
  • @variety @variety on x
    Like #WonderWoman1984, the films that Warner Bros. plans to release in 2021 will be available to HBO Max subscribers for 31 days. After the one-month mark, those movies will only play in theaters until it reaches the traditional home entertainment frame https://variety.com/...
  • @getfandom Fandom on x
    Warner Bros. will debut entire 2021 film slate on HBO Max & theaters simultaneously 😱 • ‘The Suicide Squad’ • ‘Matrix 4’ • ‘Dune’ • ‘The Many Saints of Newark’ • ‘Godzilla vs. Kong’ • ‘Mortal Kombat’ • ‘Space Jam: A New Legacy’ (via @Variety | https://variety.com/...) https://twi…
  • @zsharf Zack Sharf on x
    Ok well these Warner Bros films (+ more) start streaming on HBO Max for 31 days on these dates: https://www.indiewire.com/... Sopranos Prequel: March 12 Godzilla: May 21 Conjuring 3: June 4 In the Heights: June 19 Space Jam 2: July 16 Suicide Squad: Aug 6 Dune: Oct 1 Matrix 4: De…
  • @neilcybart Neil Cybart on x
    Throughout 2021, WarnerMedia will release the entire Warner Bros. film slate (17 films) in theaters and on HBO Max on the same day. Industry-shaking news. https://medium.com/... https://twitter.com/...
  • @mattbelloni Matthew Belloni on x
    C'mon Jason, let's be real: this one's for Wall Street. Disney has successfully convinced the market it's a streaming company, and now it's AT&T's turn.... https://twitter.com/...
  • @oliverdarcy Oliver Darcy on x
    Tucked away at the end of @jasonkilar's post here is new concept art for the “Game of Thrones” prequel “House of the Dragon.” https://medium.com/... https://twitter.com/...
  • @kottke @kottke on x
    Warner Bros. is releasing all 17 of their 2021 movies (plus Wonder Woman 1984) simultaneously in theaters and on HBO Max. Films include Dune, the new Space Jam, The Suicide Squad, and Matrix 4. https://medium.com/...
  • @joshuatopolsky Joshua Topolsky on x
    The HBO Max news is the kind of thing I've been thinking about for a while. I wrote something about what this moment means. https://www.inputmag.com/...
  • @loudmouthjulia Julia Alexander on x
    Ok, sorry, here are 1,100 words on the HBO Max deal. https://www.theverge.com/... https://twitter.com/...
  • @malwarejake Jake Williams on x
    So Warner Brothers just murdered most of what's left of the movie theater business. https://twitter.com/...
  • @loudmouthjulia Julia Alexander on x
    Absolutely massive news out of WarnerMedia and Warner Bros. today. https://twitter.com/...
  • @jake_k Jake Kastrenakes on x
    gonna be hard to avoid an hbo max subscription in 2021 — matrix 4, dune, in the heights, space jam, suicide squad... https://www.theverge.com/...
  • @carlquintanilla Carl Quintanilla on x
    (THR) - In an unprecedented announcement, Warner Bros. will send 17 films — including ‘The Matrix 4,’ ‘The Suicide Squad’ and ‘Dune’ — to its streaming service for 31 days the same day they hit theaters. (via ⁦@THR⁩) $T https://www.hollywoodreporter.com/ ...