Industry sources say changes to iOS 14 search show Apple is stepping up its efforts to build its own search tools as Google deal comes under antitrust scrutiny
iPhone maker explores building its own search tools as ties to Google come under antitrust scrutiny
Financial Times
Related Coverage
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Discussion
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@atbwebb
Alex Webb
on x
Excellent Apple search piece from @tim & @PatrickMcGee_ poses some intriguing questions. Google's antitrust defence would benefit from having a rival that (on the surface at least) looks as meaningful as Apple. https://www.ft.com/...
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@tim
Tim Bradshaw
on x
How Apple is quietly building out its own search engine, hidden in plain sight when you swipe right from the iPhone's home screen. Especially important now that its lucrative deal with Google is in the DoJ's crosshairs. @FT with @PatrickMcGee_ https://www.ft.com/...
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@benedictevans
Benedict Evans
on x
An Apple search engine is an interesting competition puzzle. What do regulators do if Apple tries to uses its market dominance on the device (preloads, defaults, search boxes, data capture) to break Google's market dominance in search? How does market definition work here?