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Chronicles

The story behind the story

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Facebook promotes longtime growth executive Alex Schultz to take over as chief marketing officer following Antonio Lucio's departure last month

Bloomberg :

Bloomberg

Discussion

  • @dseetharaman Deepa Seetharaman on x
    Facebook's incoming CMO is a longtime growth executive, Alex Schultz. 1 reason this is interesting is because when FB really wants to move a metric or change something, it often leans on its growth team. That happened w/ content moderation. Now marketing. https://www.facebook.com…
  • @garettsloane Garett Sloane on x
    Meet FB's new CMO https://www.facebook.com/...
  • @tiffkhsu Tiffany Hsu on x
    Alex Schultz, Facebook's new CMO, replaces Antonio Lucio and now has the tough task of marketing a company that is trying to repair its reputation while struggling not to hamper an already fraught election process. https://www.facebook.com/...
  • @sarahfrier Sarah Frier on x
    Facebook promotes a long-time growth exec to lead marketing: https://www.bloomberg.com/... expect their strategy to get a lot more analytical.
  • @10yetis Andy Barr on x
    One of the toughest jobs in the world right now. Kudos to Alex Schultz https://twitter.com/...
  • @alexeheath Alex Heath on x
    FB taps one of its longtime, senior growth execs as its new CMO, replacing former HP CMO who is leaving after 2 years https://www.facebook.com/...
  • @alexschultz @alexschultz on x
    I wanted to share this announcement here too :) : https://www.facebook.com/...
  • @garettsloane Garett Sloane on x
    Facebook's new CMO has its work cut out for him, fending off constant attacks about the safety of the social network while focusing on the positive. And he is optimistic https://adage.com/...