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Chronicles

The story behind the story

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TikTok users in the US are experiencing something long familiar to much of the world: a flourishing online social space existentially threatened by politics

Banned apps, nefarious theories, trade wars, voiceless users.  The case of TikTok isn't news to most of the world.

New York Times John Herrman

Context & Ripple Effects

TikTok arrived in American life at extraordinary speed: by late 2022, US viewers were spending more time in the video app than in Facebook and Instagram combined [[a:983848]], and it had reshaped Hollywood, music, shopping, news, and youth culture in the process. But as reporting on ByteDance's origins shows, the company was built on intermingled Western and Chinese capital, ideas, and people — precisely the entanglement that made it a target once the US-China rift hardened [[a:986086]].

What changed with this story is that American users are confronting what most of the world has long known: an online community can be erased by politics rather than by product failure. Coverage of young people who found a creative outlet in the app during lockdown shows them bracing for loss and drifting toward YouTube and Byte [[a:955589]], while users with stigmatized interests or marginalized identities describe the harder problem of rebuilding communities that may not survive a move [[a:863875]].

First-order effects

  • TikTok's US users — especially the young creators who built communities there during lockdown — face immediate displacement, with some preemptively relocating to YouTube and Byte.

Second-order effects

  • Rival platforms become the beneficiaries of politically displaced communities, competing to absorb TikTok's audience, while policymakers find that any actual ban runs into the app's massive userbase, young-voter politics, and legal challenges that make enforcement hard [[a:838166]].

Third-order effects

  • If the pattern holds, platform availability stops being a market outcome and becomes a function of interstate relations — users' social worlds persist only at the pleasure of governments, normalizing a split internet where national origin, not user preference, determines which spaces exist where.

The trend: Social platforms are being recast as geopolitical instruments whose survival in a given market depends on state-to-state tensions rather than on users or competition.

Discussion

  • @rasmus_kleis Rasmus Kleis Nielsen on x
    “A flourishing online social space existentially threatened by diplomatic and political fights between states and corporations, with little input from those affected by their decisions” @jwherrman captures what internet is like for most people, now US too https://www.nytimes.com/…
  • @nytimes @nytimes on x
    For people in the U.S. who spend a lot of time on TikTok, the last few months have been surreal. But they're experiencing for the first time something long familiar to much of the rest of the world. https://www.nytimes.com/...
  • @kantrowitz Alex Kantrowitz on x
    “What the United States has done to TikTok is almost the same as a gangster forcing an unreasonable and unfair business deal on a legitimate company,” state-owned China Daily. Is China going to call the bluff? https://www.cnn.com/...
  • @jwherrman John Herrman on x
    Welcome to the real global internet, America https://www.nytimes.com/...
  • @bobbyallyn Bobby Allyn on x
    While TikTok's lawyers are not saying it outright, they sure are strongly suggesting that they think Trump's crackdown on TikTok is in retaliation for the Tulsa rally prank. https://twitter.com/...
  • @bobbyallyn Bobby Allyn on x
    Wow: In new filing, Vanessa Pappas, TikTok's interim global head, says when rumors first started to circulate about Trump banning TikTok, the app was adding 424,000 new daily users every day. https://twitter.com/...
  • @bobbyallyn Bobby Allyn on x
    Hiring has gotten harder for TikTok, Pappas says. In fact, she says 52 candidates they offered jobs to have declined, citing the Trump ban. https://twitter.com/...
  • @bobbyallyn Bobby Allyn on x
    Pappas: Trump targeting TikTok has caused a dozen brands to cancel deals with the app. In August alone, Trump's crackdown cost TikTok $10 million. https://twitter.com/...
  • @bobbyallyn Bobby Allyn on x
    Pappas: TikTok modeling suggests that if U.S. bans TikTok for two weeks, the app will lose UP TO HALF of its daily active users. If ban persists for two months, 90% of its users could be gone forever. https://twitter.com/...
  • @scottnover Scott Nover on x
    Sensor Tower says that TikTok had 7.5 million new U.S. installs in June. That'd be 250,000 new users per day. In March, when TikTok peaked, it had 10.5 million new downloads per day. That'd be 350,000. I'm gonna say that 424,000 number (12.7 million installs/month) is inflated. h…
  • @stephennellis Stephen Nellis on x
    Some more TikTok deal tick tock with @DEER_ECHO_ and @davidshepardson - this time with fresh details about a key term sheet that looks nothing like what you'd normally see in the world of corporate mergers - https://www.reuters.com/...