Study of 15K+ recent popular queries finds Google devoted 41% of the first page of search results on mobile devices to its own properties and “direct answers”
The search engine dedicated almost half of the first page of results in our test to its own products, which dominated the coveted top of the page
The Markup
Related Coverage
Discussion
-
@juliaangwin
Julia Angwin
on x
Remember when a Google search used to lead you somewhere? Now it increasingly just keeps you on Google. In fact, Google results take up 62.6% of the first screen of search results in a sample of 15,000 searches. https://themarkup.org/...
-
@jacknicas
Jack Nicas
on x
This is the definitive antitrust issue for Google: It built a dominant search engine by sending people elsewhere. Then it starting sending us all to its own products. Great work by @themarkup here. https://twitter.com/...
-
@adrjeffries
Adrianne Jeffries
on x
Google started out as a jumping off point for the web. Today, it's a major destination. @LeonYin and I found that 41 percent of the first page of search results is taken up by Google content and properties. https://themarkup.org/...
-
@lkirchner
Lauren Kirchner
on x
This project also has the most colorful and interesting methodology/whitepaper I've ever seen https://themarkup.org/... https://twitter.com/...
-
@karaswisher
Kara Swisher
on x
Not good look ahead of the antitrust hearings today for Google when @JuliaAngwin and the @themarkup team goes all data on the data peeps: How We Analyzed Google's Search Results - The Markup https://themarkup.org/...
-
@nixxin
Nikhil Pahwa
on x
This needs to be checked in India, a complaint filed with the competition commission. https://twitter.com/...
-
@jkeefe
John Keefe
on x
What a great use of code to tell a story in plain sight/site. https://twitter.com/...
-
@emenietti
Emanuele Menietti
on x
vestager is not amused. https://twitter.com/...
-
@joshuaumww
Joshua Lowcock
on x
It really makes you wonder about whether Google are crossing the line of being a publisher and what impact it has on ad revenue sites that the feature as “snippets”... https://twitter.com/...
-
@leonyin
Leon Yin
on x
Happy to be wrapping up a 10-month investigation. (right before the U.S. anti-trust hearings) https://twitter.com/...
-
@richardheartwin
@richardheartwin
on x
You have to scroll down about 36% of the page now to actually get a search result you can click that isn't google's own, such as ads. https://themarkup.org/...
-
@themarkup
@themarkup
on x
We found that Google properties and what it calls “direct answers” take up 41 percent of the first page of search results. Read our investigation based on 15,000 recent popular Google queries: https://themarkup.org/... https://twitter.com/...
-
@fbajak
Frank Bajak
on x
In case you were still wondering whether Google is a neutral arbitrar of search. https://twitter.com/...
-
@dancow
Dan Nguyen
on x
Love this embedded visual that shows how far you have to scroll on an iPhone to get to the actual search results when googling “alzheimer's disease” https://twitter.com/... https://twitter.com/...
-
@beep
Ethan Marcotte
on x
“For one in five searches in our sample, links to external websites did not appear on the first screen [of Google's search results] at all.” — https://themarkup.org/...
-
@counternotions
Kontra
on x
C'mon, what exactly is the point of having a search monopoly if you can't abuse it for your own good?! Competition is just a click away. https://twitter.com/...
-
@mcwm
Mike Murphy
on x
what happens if you Google “antitrust” https://twitter.com/...
-
@juliaangwin
Julia Angwin
on x
It wasn't easy to measure Google search results. @LeonYin wrote two custom scrapers and 68 parsers to identify elements on Google search result pages. As always, all our data, code and an extensive (like REALLY extensive) methodology here: https://themarkup.org/...
-
@jason_kint
Jason Kint
on x
Google's greatest sin may be its abuse of “defaults” combined with consumer expectations. It's how they justify harming other markets and consumers especially where they intersect with data policy. Here is the search version masterfully illustrated and described by @themarkup. ht…
-
@leonyin
Leon Yin
on x
New from @adrjeffries and myself. We develop a taxonomy for ~all the things~ found in Google Search results, and a novel method to estimate how much space Google gives its own properties on mobile. https://themarkup.org/...
-
@emilybell
Emily Bell
on x
...hey congressional hearings 👇 https://twitter.com/...