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An inside look at internal strife and dissent within Facebook, as employees warn the company is “hurting people at scale” and reckon with what they've built

Nine different Facebook employees told the company that a Trump ad with Nazi symbolism was hateful. Facebook only listened when the Washington Post covered it as news. https://www.buzzfeednews.com/ ... @buzzfeednews : Facebook's former head of global elections integrity ops for political ads said its policy team, led by Joel Kaplan, sought to influence her team's decisions and shares employees' fears that the company is undermining democracy. https://www.buzzfeednews.com/ ... https://twitter.com/... @buzzfeednews : Dozens of internal Facebook documents reveal the fullest picture yet of unprecedented strife within the company as employees reckon with how they are “hurting people at scale.” https://www.buzzfeednews.com/ ... Mat Honan / @mat : “Facebook Is Hurting People At Scale”: Mark Zuckerberg's Employees Reckon With The Social Network They've Built — incredible, must-read reporting here from @rmac18 & @CraigSilverman https://www.buzzfeednews.com/ ... Fred Destin / @fdestin : Highly recommend listening to the audio by Facebook engineer Max Wang embedded in the Buzzfeed article, as it's a lucid and balanced review of consistency vs. doing what's right and strikes a chord in what is a nuanced discussion. Better analysis than anything from the pundits. https://twitter.com/... @rmac18 : Hearing from a source that Mark Zuckerberg did not address our story about the fracturing of Facebook's internal culture in today's all-hands meeting with employees. “He did look a little shaken up,” said one employee. BUT, he DID address the sunscreen photo... Jonathan Greenblatt / @jgreenblattadl : We agree, Mark. You are responsible for what happens on Facebook. And we want to work with you to make the platform better. We hope you hear our demands and make change to #StopHateForProfit. https://stophateforprofit.org/ https://twitter.com/... Charlotte Jee / @charlottejee : The problem with Facebook is it's imprisoned by the whims of one man who seems to be fundamentally, psychologically, incapable of understanding basic ethical issues https://www.buzzfeednews.com/ ... Bernard Hickey / @bernardchickey : “All of these steps are leading up to a situation where, come November, a portion of Facebook users will not trust the outcome of the election because they have been bombarded with messages on Facebook preparing them to not trust it.” https://www.buzzfeednews.com/ ... James Fallows / @jamesfallows : The “exit recording” by FB veteran Max Wang, embedded in this BuzzFeed piece, is 20 minutes long and actually worth listening to. It's about internal corp discussions even this month. Applies Hannah Arendt to FB! https://www.buzzfeednews.com/ ... https://twitter.com/... Rebecca Frank / @frankrebecca : “There is exactly one impressive thing about this post: by apparently committing to nothing at all but acting like you have, you've managed to placate some of us,” wrote one employee. “It's good politics. It's bad leadership.” Yowza. https://twitter.com/... Anand Giridharadas / @anandwrites : “I think Facebook is hurting people at scale,” wrote an employee of Facebook. https://www.buzzfeednews.com/ ... @rmac18 : Some key docs we obtained were the results of Facebook's internal “MicroPulse” surveys which are taken every week and show how employees are feeling. There were major drops in morale after the May 29th Trump “looting starts, shooting starts” post. https://www.buzzfeednews.com/ ... https://twitter.com/... Eric Hananoki / @ehananoki : “The documents — which include company discussion threads, employee survey results, and recordings of Zuckerberg — reveal that the company was slow to take down ads with white nationalist and Nazi content reported by its own employees.” https://www.buzzfeednews.com/ ... https://twitter.com/... Matt Mittenthal / @mattmittenthal : “A world leader is promoting content on our platform that uses explicit Nazi imagery” just one of a trove of internal staff messages @RMac18 @CraigSilverman obtained for this blockbuster: 'Facebook's Employees Reckon With The Social Network They've Built' https://www.buzzfeednews.com/ ... Ryan McCarthy / @mccarthyryanj : Facebook told an employee this blatantly racist / white nationalist ad didn't break its rules. It only took the post down after @BuzzFeedNews reported it Great reporting in here: https://www.buzzfeednews.com/ ... https://twitter.com/... Scott Nover / @scottnover : The audio in this is very interesting. via @RMac18 and @CraigSilverman https://www.buzzfeednews.com/ ... Kyle Seth Gray / @kylesethgray : i don't understand how you can work at facebook, see the daily top shared items [@FacebooksTop10], or see the impact of private groups, or see the effect of the ads and misinformation, and still continue working there in good conscience. https://www.buzzfeednews.com/ ... Linette Lopez / @lopezlinette : “They put political considerations over enforcing their policies...more than once the [Washington] policy team weighed in on appeals and decisions that made it clear there was a political consideration factoring into how we were enforcing our policy.” https://www.buzzfeednews.com/ ... @profcarroll : Brutal. It's so much worse than I imagined inside Fb rn. Take a bow @RMac18 and @CraigSilverman for the vivid details. https://twitter.com/... Hannah Gais / @hannahgais : “The documents — which include company discussion threads, employee survey results, and recordings of Zuckerberg — reveal that the company was slow to take down ads with white nationalist and Nazi content reported by its own employees.” https://www.buzzfeednews.com/ ... Heidi N. Moore / @moorehn : It took until 2020 for them to get a conscience about what this company is doing, so our sympathy should be extremely limited IMO. https://twitter.com/... Craig Silverman / @craigsilverman : New from @RMac18 & me: An inside look at internal strife and dissent within FB, as employees warn the company is “hurting people at scale” and reckon with what they've bult. One engineer compared FB to a nuclear power plant. With internal docs and data: https://www.buzzfeednews.com/ ...

BuzzFeed News

Discussion

  • @rmac18 @rmac18 on x
    Facebook employees are hurting right now and there's a culture rift like never before. Some are questioning whether their work is making the world a better place. We obtained dozens of internal documents to show what's going on inside the social network. https://www.buzzfeednews.…
  • @obsoletedogma Matt O'Brien on x
    2004: An easy way to find out about that classmate you want to hook up with 2012: An easy way to share baby pictures 2020: An easy way to spread Nazi propaganda https://twitter.com/...
  • @buzzfeednews @buzzfeednews on x
    The ongoing contention and erosion of Facebook's culture has infuriated Zuckerberg. In a June 11 question-and-answer session with employees, he pointedly addressed it, threatening to fire employees who bully their colleagues. https://www.buzzfeednews.com/ ... https://twitter.com/…
  • @daveyalba Davey Alba on x
    Ugh — Nine different Facebook employees told the company that a Trump ad with Nazi symbolism was hateful. Facebook only listened when the Washington Post covered it as news. https://www.buzzfeednews.com/ ...
  • @buzzfeednews @buzzfeednews on x
    Facebook's former head of global elections integrity ops for political ads said its policy team, led by Joel Kaplan, sought to influence her team's decisions and shares employees' fears that the company is undermining democracy. https://www.buzzfeednews.com/ ... https://twitter.c…
  • @buzzfeednews @buzzfeednews on x
    Dozens of internal Facebook documents reveal the fullest picture yet of unprecedented strife within the company as employees reckon with how they are “hurting people at scale.” https://www.buzzfeednews.com/ ...
  • @mat Mat Honan on x
    “Facebook Is Hurting People At Scale”: Mark Zuckerberg's Employees Reckon With The Social Network They've Built — incredible, must-read reporting here from @rmac18 & @CraigSilverman https://www.buzzfeednews.com/ ...
  • @fdestin Fred Destin on x
    Highly recommend listening to the audio by Facebook engineer Max Wang embedded in the Buzzfeed article, as it's a lucid and balanced review of consistency vs. doing what's right and strikes a chord in what is a nuanced discussion. Better analysis than anything from the pundits. h…
  • @rmac18 @rmac18 on x
    Hearing from a source that Mark Zuckerberg did not address our story about the fracturing of Facebook's internal culture in today's all-hands meeting with employees. “He did look a little shaken up,” said one employee. BUT, he DID address the sunscreen photo...
  • @jgreenblattadl Jonathan Greenblatt on x
    We agree, Mark. You are responsible for what happens on Facebook. And we want to work with you to make the platform better. We hope you hear our demands and make change to #StopHateForProfit. https://stophateforprofit.org/ https://twitter.com/...
  • @charlottejee Charlotte Jee on x
    The problem with Facebook is it's imprisoned by the whims of one man who seems to be fundamentally, psychologically, incapable of understanding basic ethical issues https://www.buzzfeednews.com/ ...
  • @bernardchickey Bernard Hickey on x
    “All of these steps are leading up to a situation where, come November, a portion of Facebook users will not trust the outcome of the election because they have been bombarded with messages on Facebook preparing them to not trust it.” https://www.buzzfeednews.com/ ...
  • @jamesfallows James Fallows on x
    The “exit recording” by FB veteran Max Wang, embedded in this BuzzFeed piece, is 20 minutes long and actually worth listening to. It's about internal corp discussions even this month. Applies Hannah Arendt to FB! https://www.buzzfeednews.com/ ... https://twitter.com/...
  • @frankrebecca Rebecca Frank on x
    “There is exactly one impressive thing about this post: by apparently committing to nothing at all but acting like you have, you've managed to placate some of us,” wrote one employee. “It's good politics. It's bad leadership.” Yowza. https://twitter.com/...
  • @anandwrites Anand Giridharadas on x
    “I think Facebook is hurting people at scale,” wrote an employee of Facebook. https://www.buzzfeednews.com/ ...
  • @rmac18 @rmac18 on x
    Some key docs we obtained were the results of Facebook's internal “MicroPulse” surveys which are taken every week and show how employees are feeling. There were major drops in morale after the May 29th Trump “looting starts, shooting starts” post. https://www.buzzfeednews.com/ ..…
  • @ehananoki Eric Hananoki on x
    “The documents — which include company discussion threads, employee survey results, and recordings of Zuckerberg — reveal that the company was slow to take down ads with white nationalist and Nazi content reported by its own employees.” https://www.buzzfeednews.com/ ... https://t…
  • @mattmittenthal Matt Mittenthal on x
    “A world leader is promoting content on our platform that uses explicit Nazi imagery” just one of a trove of internal staff messages @RMac18 @CraigSilverman obtained for this blockbuster: 'Facebook's Employees Reckon With The Social Network They've Built' https://www.buzzfeednews…
  • @mccarthyryanj Ryan McCarthy on x
    Facebook told an employee this blatantly racist / white nationalist ad didn't break its rules. It only took the post down after @BuzzFeedNews reported it Great reporting in here: https://www.buzzfeednews.com/ ... https://twitter.com/...
  • @scottnover Scott Nover on x
    The audio in this is very interesting. via @RMac18 and @CraigSilverman https://www.buzzfeednews.com/ ...
  • @kylesethgray Kyle Seth Gray on x
    i don't understand how you can work at facebook, see the daily top shared items [@FacebooksTop10], or see the impact of private groups, or see the effect of the ads and misinformation, and still continue working there in good conscience. https://www.buzzfeednews.com/ ...
  • @lopezlinette Linette Lopez on x
    “They put political considerations over enforcing their policies...more than once the [Washington] policy team weighed in on appeals and decisions that made it clear there was a political consideration factoring into how we were enforcing our policy.” https://www.buzzfeednews.com…
  • @profcarroll @profcarroll on x
    Brutal. It's so much worse than I imagined inside Fb rn. Take a bow @RMac18 and @CraigSilverman for the vivid details. https://twitter.com/...
  • @hannahgais Hannah Gais on x
    “The documents — which include company discussion threads, employee survey results, and recordings of Zuckerberg — reveal that the company was slow to take down ads with white nationalist and Nazi content reported by its own employees.” https://www.buzzfeednews.com/ ...
  • @moorehn Heidi N. Moore on x
    It took until 2020 for them to get a conscience about what this company is doing, so our sympathy should be extremely limited IMO. https://twitter.com/...
  • @craigsilverman Craig Silverman on x
    New from @RMac18 & me: An inside look at internal strife and dissent within FB, as employees warn the company is “hurting people at scale” and reckon with what they've bult. One engineer compared FB to a nuclear power plant. With internal docs and data: https://www.buzzfeednews.c…