Inside Quibi's implosion, aided by the divisive management styles of Katzenberg and Whitman, compounded by a failure to understand its digital-native audience
The Emmy race has begun! Vulture is taking a close look at the contenders until nomination-round voting closes on July 13. Tweets: @dkthomp , @nymag , @dkthomp , @nymag , @mattzeitlin , and @walthickey See also Mediagazer Tweets: Derek Thompson / @dkthomp : delicious, dishy feature on Quibbi, filled with uh-that-certainly-explains-a- lot anecdotes, but none perhaps more explanatory that this one https://www.vulture.com/... https://twitter.com/... @nymag : Quibi's future once seemed unlimited, and on the day it launched, the app rose to No. 3 in Apple's App Store. It has since has foundered: Its ranking dropped to No. 284 by mid-June https://www.vulture.com/... Derek Thompson / @dkthomp : Quibbi is like a billion-dollar, tapas-serving ghost kitchen startup, founded by ppl who read industry reports on the rise of food delivery, and worked their way back to tapas despite not even particularly enjoying Spanish food @nymag : Some wondered whether Katzenberg had mistaken an incremental innovation for a grand disruption. Who needed Quibi to break things up into “snackable” chunks for them to begin with? As one longtime Hollywood executive put it, “I have a pause button.” https://www.vulture.com/... Matthew Zeitlin / @mattzeitlin : “If we have a show that's going to be a huge hit, you pitch to Netflix, HBO. If it doesn't get traction, you pitch to Quibi.” https://www.vulture.com/... Walter Hickey / @walthickey : the inspiration for quibi is GENUINELY perfect https://www.vulture.com/... https://twitter.com/... See also Mediagazer