Discussion

• Vox Peter Kafka on x

  Spotify is hiring Joe Rogan, one of the world's most popular and controversial podcasters

• @joerogan Joe Rogan on x

  Announcement: the podcast is moving to spotify! Starting on September 1 the podcast will be available on Spotify as well as all platforms, and then at the end of the year it will move exclusively to Spotify,... https://www.instagram.com/...

• @yay_yee Josh Gross on x

  Wall Street Journal reports that Joe Rogan's licensing deal with Spotify is worth more than $100 million. https://www.wsj.com/...

• @benyt Ben Smith on x

  Also yet another big move away from the open internet https://twitter.com/...

• @blakeir Blake Robbins on x

  .@joerogan signs a multi-year exclusive licensing deal with Spotify. https://newsroom.spotify.com/ ... https://twitter.com/...

• @lucas_shaw Lucas Shaw on x

  Spotify shares up almost 9% today, Mostly because of this news. https://www.google.com/... https://twitter.com/...

• @benyt Ben Smith on x

  Counterpoint from an audio exec: “The main beneficiary of the ‘open internet’ in the case of podcasting is Apple and they treat it like a long ago conquered colony they forgot about.” https://twitter.com/...

• @beirutspring Mustapha Hamoui on x

  This changes everything. This will be remembered as the day Spotify became Netflix for audio. https://twitter.com/...

• @reckless Nilay Patel on x

  This is a massive shift in the podcast landscape — @ashleyrcarman has the details https://www.theverge.com/...

• @sub8u Subrahmanyam Kvj on x

  First twenty years of the web was about distribution and gaining popularity. Now time to monetize it behind subscription products. https://twitter.com/...

• @erockradio Erik Nagel on x

  You may say this limits his exposure by taking the full shows off Youtube. I'm sure highlight clips will remain to advertise the full show on spotify, but he's 11yrs in and it's $100m. Good for @joerogan You all would take this offer. https://twitter.com/...

• @greentoethegod Dylan Palacio on x

  “In response to a question the Rogan show's history of controversial guests and subject matter, a spokesperson for the company simply responded, “All shows on Spotify are subject to our content policies"-Spotify Spokesmen Please Don't Filter A Single Thing Joe Rogan. We Need You …

• @kaibrach Kai Brach on x

  Here we go https://twitter.com/...

• @benyt Ben Smith on x

  Has there been a good dissection of how Apple blew this so badly? https://twitter.com/...

• @slate @slate on x

  Joe Rogan just signed an exclusive deal with Spotify. We assessed his podcast in 2019, calling it “the factory where red pills get sugarcoated” and “an essential platform for ‘freethinkers’ who hate the left.” https://slate.com/...

• @ericrweinstein Eric Weinstein on x

  Congratulations to Joe! Hopefully you'll be *totally* free to run things your way on JRE without having to worry about being harassed by suits or algorithms. This will be interesting to see how it shakes up the long form podcasting sector. https://twitter.com/...

• @benthompson Ben Thompson on x

  So, for the folks who told me last week I was grandstanding by saying Spotify was a threat to the open ecosystem of podcasting... https://twitter.com/...

• @olivesagan Pickle Mike on x

  it's pretty psychotic that a dude who has the same vanilla politics as ever vaguely left/libertarian construction worker I've been around, is considered one of the most controversial podcasters in the world. https://twitter.com/...

• @oliverjia1014 Oliver Jia on x

  Joe Rogan is only considered “controversial” because garbage outlets like Vox don't like it that he has more pull than them. https://twitter.com/...

• @fsoames Freddy Soames on x

  A sign of things to come? Unless something changes, ‘premium’ podcasts with their mega ad revenues will be hoovered up by the big subscriber-only platforms. Unaffiliated entrants will struggle to get off the ground organically. https://twitter.com/...

• @rizzn Mark ‘brrRizzn’ Hopkins on x

  Content distribution channels change all the time, and reducing yourself to a single channel is a recipe for disaster. This also applies if you're Joe Rogan. https://www.techmeme.com/...

• @dylanbyers Dylan Byers on x

  It doesn't really work this way. There are performance targets he has to reach. It's not a fixed number. https://twitter.com/...

• @yay_yee Josh Gross on x

  $100M. $200M. Hell, Joe's making Dana White money. https://twitter.com/...

• @news_maker @news_maker on x

  Spotify Strikes Podcast Deal With Joe Rogan Worth More Than $100 Million His full library, dating back 11 years, is to hit the service Sept. 1, and become exclusive to Spotify after that, before the end of the year https://www.wsj.com/...

• @cernovich @cernovich on x

  $100 million isn't nearly high enough, this is a joke. https://twitter.com/...

• @lesliemac Leslie Mac on x

  I thought Bernie made him a Socialist?! What happened? https://twitter.com/...

• @shaaddsouza Shaad D'Souza on x

  a musician would need to be streamed twenty five billion times to earn this much money from spotify https://twitter.com/...

• @mrtomgray Tom Gray on x

  But they're not ‘profitable’ *Sigh* #BrokenRecord https://twitter.com/...

• @pkafka Peter Kafka on x

  WSJ puts Spotify's Rogan deal at >$100mm plus, with caveats (don't know how many years, don't know size of bonuses, etc). https://www.wsj.com/... https://twitter.com/...

• @wolfejosh Josh Wolfe on x

  Big moves. Smart moves. Congrats @eldsjal. (Reminds me classically of Sirius x Howard Stern deal that woke people up to how much reach + growth there was) https://twitter.com/...

• @baxiabhishek Abhishek Baxi on x

  I used to say, if it's exclusive, it's not a podcast. Hah! https://podcasthub.in/... https://twitter.com/...

• @desparobinson Despa Robinson on x

  The Joe Budden Podcast renegotiation is going to be succulent. https://twitter.com/...

• @ryanlawler @ryanlawler on x

  Like I needed another reason not to listen to Joe Rogan https://twitter.com/...

• @ow Owen Williams on x

  finally, the worst thing about album exclusives has come to podcasts https://twitter.com/...

• @jasonrmcintyre Jason McIntyre on x

  “Rogan and his politics are also difficult to pigeonhole” Interesting phrasing. Pigeonholing is a bad idea. You do that, you lose the freedom to change your mind. Sports, the world, life - all are constantly changing https://twitter.com/...

• @priaribi Priyanka Aribindi on x

  I believe the appropriate response is “eyes emoji” ? https://twitter.com/...

• @perreau Ben Perreau on x

  Let's set aside what I think about the podcast. Spotify is demonstrating serious intent by making certain podcast providers exclusive. They are pursuing an “Originals” strategy where they have not with music. https://www.vox.com/...

• @jessesingal Jesse Singal on x

  Blocked and Reported can't be far behind!! https://twitter.com/...

• @cernovich @cernovich on x

  Hope he took stock options as part of the deal. https://www.bloomberg.com/...

• @sbyrnes Sean Byrnes on x

  I wonder how much of this has to do with plummeting podcast listens in the current environment. A Spotify guarantee likely looks great in a market where revenue is uncertain. https://twitter.com/...

• @evoterra Evo Terra on x

  “It's not a podcast unless it's available on every podcast directory and app!” said no one involved with moving the Joe Rogan Experience exclusively to Spotify in a few months: https://newsroom.spotify.com/ ...

• @joshconstine @joshconstine on x

  Spotify signing Joe Rogan exclusively is how Facebook should have but never paid up for flagship Watch content https://twitter.com/...

• @kfcbarstool KFC on x

  Holy MOLY. What a monster move from Spotify. Would love to know what this cost... https://twitter.com/...

• @mdudas Mike Dudas on x

  The Howard Stern of podcasting https://twitter.com/...

• @bzamayo Benjamin Mayo on x

  Proprietary podcasts are not great for the open ecosystem, but do you really think Apple is going to sit on the sidelines and watch all the big names leave their platform? They are surely going to play this game too.

• @b_yousra Yousra on x

  Spotify is on its way slowly taking over the podcast market share. — Anchor, Parcast, Gimlet, The Ringer, and now Joe Rogan. 🔥 https://twitter.com/...

• @marcoarment Marco Arment on x

  Fuck Spotify, and fuck any “podcast” that's only playable in one app.

• @spotifynews @spotifynews on x

  .@JoeRogan is headed to Spotify! Read more ⬇️. https://newsroom.spotify.com/ ...

• @nongaap Mike on x

  “Spotify said in a press release that Rogan retains creative control over his show. It didn't disclose how much it spent on the deal.” Buys Gimlet last year. Goes exclusive with Rogan this year. This has to be a big number, right? https://www.theverge.com/... https://twitter.com/…

• @mgsiegler M.G. Siegler on x

  NOW begun, the podcast wars have. 😮🎙 https://twitter.com/...

• @ischafer Ian Schafer on x

  They'll be wanting to distance themselves from him within 6 months. https://twitter.com/...

• @oliverdarcy Oliver Darcy on x

  —@joerogan's podcast will soon be exclusive to Spotify. The Verge reports it will become available on the platform September 1st and then become an exclusive after. https://www.theverge.com/...

• @simonowens Simon Owens on x

  Wow. This is the first major podcast that started as a massively popular free show and is now being pulled behind Spotify's walled garden. https://twitter.com/...

• @mhbergen Mark Bergen on x

  Rogan was never on stage at YouTube Brandcast, but that's a lot of Google ad 💰 going out the window. https://www.vox.com/...

• @sarafischer Sara Fischer on x

  🚨🚨 Joe Rogan's podcast, one of most popular in the US, is heading exclusively to Spotify. Why it matters: Most Americans only subscribe to one audio service, but that could change if more podcasts begin to be offered exclusively on certain platforms. https://variety.com/...

• @kantrowitz Alex Kantrowitz on x

  Whoa, the money on this deal must be insane https://twitter.com/...