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Chronicles

The story behind the story

days · browse · Enter similar · o open

With Spotify owning shows, a podcast player, tools to make new shows, and selling ads, the podcasting world is now divided into an open and a closed ecosystem

The Joe Rogan deal makes the company's big ambitions known  —  In what's likely the biggest deal ever for a single podcast …

The Verge Ashley Carman

Discussion

  • @dp16 @dp16 on x
    Good read. A lot of people are upset over this but the reality is the future of the web is not open and free. If you want high quality content then you are most likely going to have to pay for it in some way. In this case: ads or a Premium account. Great business move by Spotify.…
  • @mattstasoff Matthew Stasoff on x
    It was only a matter of time. Exclusivity will always play an important roll in a platforms USP. https://twitter.com/...
  • @willrinehart Will Rinehart on x
    Why Spotify is buying up podcasts: “Whenever someone streams a song on its platform, it has to pay the record label for that listen...With exclusive deals and its own programming, it's actually making money off each listen because of the ads it places.” https://www.theverge.com/.…
  • @lthomasnews Luke Thomas on x
    This is a great explanation of how Spotify is attempting vertical integration with podcasting. They want to be a single place for selling ads, offering exclusive content matched with a popular software player and featuring tools for user-based content. https://twitter.com/...
  • @yoda Drew Olanoff on x
    Content is king and queen and everything in between. https://twitter.com/...
  • @donthatebehated J. Williams on x
    There's never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. https://twitter.com/...
  • @ragnarxiv Ragnar on x
    Great, further content barriers are exactly what we need! https://twitter.com/...
  • @christianhern Christian Hernandez on x
    Several years ago @matclayton explained to me how big, fragmented but profitable the podcasting space was. A roll-up play would have been brilliant. Did a few PE intros, never went anywhere... and now here we are $100M for a single podcast's exclusivity🤦‍♂ ️ https://twitter.com/.…
  • @brij Brij Singh on x
    binge listening podcasts is same as listening to a audio book - https://twitter.com/...
  • @alexcartaz @alexcartaz on x
    The exclusive podcast arms race is so bad for listeners (and for most if not all podcasters in the long run) https://twitter.com/...
  • @mikegary_ @mikegary_ on x
    As I expected, @Spotify has started a legitimate podcast war. Let the games begin. https://twitter.com/...
  • @ajumplakdibampa @ajumplakdibampa on x
    First Spotify and now Audible. 2020 is the year of podcast. https://twitter.com/...
  • @michaeltoole Mike Toole on x
    CONTENT WARS!!! https://twitter.com/...
  • @shinguardian Matthew Tomaszewicz on x
    The Netflix Wars. https://twitter.com/...
  • @lucas_shaw Lucas Shaw on x
    Amazon Music is adding podcasts to its app this year. Audible already has podcasts. Audible is owned by amazon. Big tech gonna big tech. https://www.bloomberg.com/...
  • @richlightshed Rich Greenfield on x
    To a consumer the line between podcasts and audiobooks has blurred, esp when you look at the narrative immersive storytelling of @ThisAmerLife @WonderyMedia @Qcodemedia etc.... What eill @audible_com do? Good read from @Lucas_Shaw 👇 https://twitter.com/...
  • @sohear Steve O'Hear on x
    Podcasts will never take off :D https://twitter.com/...
  • @csymrl Casey Morell on x
    ... so amazon wants to get back into podcasts after having had a podcast unit and effectively shuttering it? https://twitter.com/...
  • @lucas_shaw Lucas Shaw on x
    New: Apple has started to purchase exclusive podcasts, and is looking to hire a head of originals. Mostly to support TV shows — but not only TV shows. Story with @markgurman https://www.bloomberg.com/...
  • @jamescridland James Cridland on x
    Just read a hand-wringing article desperately worried that the open ecosystem of podcasting is under threat by Spotify. The open ecosystem that Apple has 70% control of? That kills ideas that Apple don't want to implement? That open ecosystem? Or one that's actually “open”? 🤔
  • @sportsrapport Ryan Glasspiegel on x
    Tuesday: Spotify gets Joe Rogan exclusivity Thursday: Apple suddenly cares about podcast business https://www.bloomberg.com/...
  • @nolan_monaghan Nolan Monaghan on x
    Please dont turn my favorite media into the streaming wars we have now 😭 https://twitter.com/...
  • @tarungangwani Tarun Gangwani on x
    Wonder if Spotify will snatch the market right out under from Apple, who was previously poised to dominate this space. Meanwhile, OG podcast lovers lose as these systems close off and become riddled with ads. Big money is winning. https://twitter.com/...
  • @hankgreen Hank Green on x
    Sources: Uuuugggghhhh https://twitter.com/...
  • @mikerugnetta @mikerugnetta on x
    I am reminded of the time in Atlantic City, when a parade of my friends failed to go longer than 5 or so seconds on the mechanical bull, tho each after the first had watched all the others flail and topple. https://twitter.com/...
  • @mgsiegler M.G. Siegler on x
    https://twitter.com/... https://twitter.com/...
  • @apollozac Zac Hall on x
    I have a pitch. It's a sort of documentary show based on @9to5mac https://twitter.com/...
  • @mattnavarra @mattnavarra on x
    Apple vs. Spotify... Fight!! 🔔 🥊 https://www.bloomberg.com/...
  • @kerrymflynn @kerrymflynn on x
    cc Spotify https://twitter.com/...
  • @markgurman Mark Gurman on x
    Story with @Lucas_Shaw: Apple is ramping up push into original podcasts by seeking leader for initiative and has begun buying two types of exclusive shows: spinoffs of TV+ content and podcasts that could eventually become TV+ shows. https://www.bloomberg.com/...