With Spotify owning shows, a podcast player, tools to make new shows, and selling ads, the podcasting world is now divided into an open and a closed ecosystem
The Joe Rogan deal makes the company's big ambitions known — In what's likely the biggest deal ever for a single podcast …
The Verge Ashley Carman
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Discussion
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@dp16
@dp16
on x
Good read. A lot of people are upset over this but the reality is the future of the web is not open and free. If you want high quality content then you are most likely going to have to pay for it in some way. In this case: ads or a Premium account. Great business move by Spotify.…
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@mattstasoff
Matthew Stasoff
on x
It was only a matter of time. Exclusivity will always play an important roll in a platforms USP. https://twitter.com/...
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@willrinehart
Will Rinehart
on x
Why Spotify is buying up podcasts: “Whenever someone streams a song on its platform, it has to pay the record label for that listen...With exclusive deals and its own programming, it's actually making money off each listen because of the ads it places.” https://www.theverge.com/.…
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@lthomasnews
Luke Thomas
on x
This is a great explanation of how Spotify is attempting vertical integration with podcasting. They want to be a single place for selling ads, offering exclusive content matched with a popular software player and featuring tools for user-based content. https://twitter.com/...
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@yoda
Drew Olanoff
on x
Content is king and queen and everything in between. https://twitter.com/...
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@donthatebehated
J. Williams
on x
There's never been a single podcasting company that sells ads, makes shows, has an already-popular podcast player, and offers the tools to make new series. https://twitter.com/...
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@ragnarxiv
Ragnar
on x
Great, further content barriers are exactly what we need! https://twitter.com/...
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@christianhern
Christian Hernandez
on x
Several years ago @matclayton explained to me how big, fragmented but profitable the podcasting space was. A roll-up play would have been brilliant. Did a few PE intros, never went anywhere... and now here we are $100M for a single podcast's exclusivity🤦♂ ️ https://twitter.com/.…
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@brij
Brij Singh
on x
binge listening podcasts is same as listening to a audio book - https://twitter.com/...
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@alexcartaz
@alexcartaz
on x
The exclusive podcast arms race is so bad for listeners (and for most if not all podcasters in the long run) https://twitter.com/...
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@mikegary_
@mikegary_
on x
As I expected, @Spotify has started a legitimate podcast war. Let the games begin. https://twitter.com/...
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@ajumplakdibampa
@ajumplakdibampa
on x
First Spotify and now Audible. 2020 is the year of podcast. https://twitter.com/...
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@michaeltoole
Mike Toole
on x
CONTENT WARS!!! https://twitter.com/...
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@shinguardian
Matthew Tomaszewicz
on x
The Netflix Wars. https://twitter.com/...
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@lucas_shaw
Lucas Shaw
on x
Amazon Music is adding podcasts to its app this year. Audible already has podcasts. Audible is owned by amazon. Big tech gonna big tech. https://www.bloomberg.com/...
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@richlightshed
Rich Greenfield
on x
To a consumer the line between podcasts and audiobooks has blurred, esp when you look at the narrative immersive storytelling of @ThisAmerLife @WonderyMedia @Qcodemedia etc.... What eill @audible_com do? Good read from @Lucas_Shaw 👇 https://twitter.com/...
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@sohear
Steve O'Hear
on x
Podcasts will never take off :D https://twitter.com/...
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@csymrl
Casey Morell
on x
... so amazon wants to get back into podcasts after having had a podcast unit and effectively shuttering it? https://twitter.com/...
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@lucas_shaw
Lucas Shaw
on x
New: Apple has started to purchase exclusive podcasts, and is looking to hire a head of originals. Mostly to support TV shows — but not only TV shows. Story with @markgurman https://www.bloomberg.com/...
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@jamescridland
James Cridland
on x
Just read a hand-wringing article desperately worried that the open ecosystem of podcasting is under threat by Spotify. The open ecosystem that Apple has 70% control of? That kills ideas that Apple don't want to implement? That open ecosystem? Or one that's actually “open”? 🤔
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@sportsrapport
Ryan Glasspiegel
on x
Tuesday: Spotify gets Joe Rogan exclusivity Thursday: Apple suddenly cares about podcast business https://www.bloomberg.com/...
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@nolan_monaghan
Nolan Monaghan
on x
Please dont turn my favorite media into the streaming wars we have now 😭 https://twitter.com/...
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@tarungangwani
Tarun Gangwani
on x
Wonder if Spotify will snatch the market right out under from Apple, who was previously poised to dominate this space. Meanwhile, OG podcast lovers lose as these systems close off and become riddled with ads. Big money is winning. https://twitter.com/...
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@hankgreen
Hank Green
on x
Sources: Uuuugggghhhh https://twitter.com/...
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@mikerugnetta
@mikerugnetta
on x
I am reminded of the time in Atlantic City, when a parade of my friends failed to go longer than 5 or so seconds on the mechanical bull, tho each after the first had watched all the others flail and topple. https://twitter.com/...
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@mgsiegler
M.G. Siegler
on x
https://twitter.com/... https://twitter.com/...
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@apollozac
Zac Hall
on x
I have a pitch. It's a sort of documentary show based on @9to5mac https://twitter.com/...
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@mattnavarra
@mattnavarra
on x
Apple vs. Spotify... Fight!! 🔔 🥊 https://www.bloomberg.com/...
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@kerrymflynn
@kerrymflynn
on x
cc Spotify https://twitter.com/...
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@markgurman
Mark Gurman
on x
Story with @Lucas_Shaw: Apple is ramping up push into original podcasts by seeking leader for initiative and has begun buying two types of exclusive shows: spinoffs of TV+ content and podcasts that could eventually become TV+ shows. https://www.bloomberg.com/...