Amazon partners with Vogue and the Council of Fashion Designers of America to launch a new online store featuring independent luxury designers
get people on the platform to get their business data for its own purposes. Now its doing that for luxury fashion https://www.nytimes.com/... Shelby Ivey Christie / @bronze_bombshel : I love the idea of giving our American designers a digital storefront. However, Amazon as the partner is tone deaf. I know Jeff wants to make Amazon Fashion but...Stop trying to make fetch happen Vogue, Amazon Fashion, and the CFDA Launch Common Threads https://www.vogue.com/... Arabelle Sicardi / @arabellesicardi : A bunch of people of color at conde getting laid off the same day a vogue/CFDA partnership is announced with Amazon is truly....an experience to witness Doug Stephens / @retailprophet : Agreed. The brand adjancency is excellent and it paints Amazon as a hero. My gut tells me this is isn't just a crisis response but probably part of a bigger fashion play that will include a next-level, interactive online shopping experience. https://twitter.com/... Tyler McCall / @eiffeltyler : I can't stop thinking about this Vogue/Amazon deal. Amazon gets: 1) at least 17% of sales 2) high fashion on the platform, which they've wanted for years 3) Vogue seal of approval Designers get: 1) exposure to an audience looking for the cheapest deals and free shipping? idk Mabintou / @mabin2_ : 3/100 - Vogue have partnered with Amazon Fashion to create a storefront. I feel like Amazon should create a whole separate platform and to push Amazon Fashion. Here's what I think it should & could look like! #100DaysOfDesign #DailyUI http://instagram.com/MABIN2 https://twitter.com/... @juokaz : Amazon has a new Fashion experiment with Vogue and it is exactly what you'd expect from them. The same layout they use to sell toilet paper, but now selling $1,000 shoes. Grade F effort. https://www.nytimes.com/... https://twitter.com/... Shahmir Sanni / @shahmiruk : It is as ironic as it is dangerous. The fashion industry is oblivious to the dangers of Amazon, and men like Jeff Bezos. It has been so comfortable in the proximity to the wealthy that it's failed to see the shark about to swallow it hole. Bezos is that shark. Eric Jackson / @ericjackson : *FARFETCH MAY BE IMPACTED BY AMAZON HIGH-END FASHION: KEYBANC —> Raise a glass for Farfetch. Someone should put together a list of all the companies that Amazon was supposed to put out of business by now... Mongo, Twilio... Shelby Ivey Christie / @bronze_bombshel : People want to see at LEAST 100 reviews on $2 + $20 products to feel assured How do we think consumers will feel buying $500 designer products with 0 reviews? Alexandra Mondalek / @amondalek : are you *most likely* to buy a luxury fashion item on Amazon, an existing multibrand luxury ecomm platform like Net-a-Porter, Farfetch, or directly from a luxury brand/indy designer, assuming the price is the same? why? Tyler McCall / @eiffeltyler : I'm sorry the longer I think about this, the funnier and bleaker it gets. BoF: “Okay, here's a group chat with a lot of power players in fashion, here's a 50 point plan to turn things around.” Vogue: “Here you go, we got you guys a storefront on notably unproblematic Amazon!” @evanrosskatz : This is a grim specter on fashion's future. https://www.nytimes.com/... Juliana Fitzgerald / @julianitra : Amazon to the Rescue of the Fashion World! https://www.nytimes.com/... Maris Kreizman / @mariskreizman : Book people have some opinions on this very topic. https://twitter.com/... Vanessa Friedman / @vvfriedman : Amazon is about to be either the great blue whale that swallowed fashion or its white knight. What do you think? (Either way Jeff Bezos is closer to being a trillionaire) -https://www.nytimes.com/... Sar Haribhakti / @sarthakgh : Two things I never thought I would see together : Amazon and Fashion There's nothing Bezos cant or won't do https://www.nytimes.com/...
This is Amazon's playbook — get people on the platform to get their business data for its own purposes. Now its doing that for luxury fashion https://www.nytimes.com/...
I love the idea of giving our American designers a digital storefront. However, Amazon as the partner is tone deaf. I know Jeff wants to make Amazon Fashion but...Stop trying to make fetch happen Vogue, Amazon Fashion, and the CFDA Launch Common Threads https://www.vogue.com/...
A bunch of people of color at conde getting laid off the same day a vogue/CFDA partnership is announced with Amazon is truly....an experience to witness
Agreed. The brand adjancency is excellent and it paints Amazon as a hero. My gut tells me this is isn't just a crisis response but probably part of a bigger fashion play that will include a next-level, interactive online shopping experience. https://twitter.com/...
I can't stop thinking about this Vogue/Amazon deal. Amazon gets: 1) at least 17% of sales 2) high fashion on the platform, which they've wanted for years 3) Vogue seal of approval Designers get: 1) exposure to an audience looking for the cheapest deals and free shipping? idk
3/100 - Vogue have partnered with Amazon Fashion to create a storefront. I feel like Amazon should create a whole separate platform and to push Amazon Fashion. Here's what I think it should & could look like! #100DaysOfDesign #DailyUI http://instagram.com/MABIN2 https://twitter.c…
Amazon has a new Fashion experiment with Vogue and it is exactly what you'd expect from them. The same layout they use to sell toilet paper, but now selling $1,000 shoes. Grade F effort. https://www.nytimes.com/... https://twitter.com/...
It is as ironic as it is dangerous. The fashion industry is oblivious to the dangers of Amazon, and men like Jeff Bezos. It has been so comfortable in the proximity to the wealthy that it's failed to see the shark about to swallow it hole. Bezos is that shark.
*FARFETCH MAY BE IMPACTED BY AMAZON HIGH-END FASHION: KEYBANC —> Raise a glass for Farfetch. Someone should put together a list of all the companies that Amazon was supposed to put out of business by now... Mongo, Twilio...
People want to see at LEAST 100 reviews on $2 + $20 products to feel assured How do we think consumers will feel buying $500 designer products with 0 reviews?
are you *most likely* to buy a luxury fashion item on Amazon, an existing multibrand luxury ecomm platform like Net-a-Porter, Farfetch, or directly from a luxury brand/indy designer, assuming the price is the same? why?
I'm sorry the longer I think about this, the funnier and bleaker it gets. BoF: “Okay, here's a group chat with a lot of power players in fashion, here's a 50 point plan to turn things around.” Vogue: “Here you go, we got you guys a storefront on notably unproblematic Amazon!”
Amazon is about to be either the great blue whale that swallowed fashion or its white knight. What do you think? (Either way Jeff Bezos is closer to being a trillionaire) -https://www.nytimes.com/...