Sources: Instagram generated ~$20B in advertising revenue in 2019, making up more than a quarter of Facebook's revenue
- Unit brought in about $20 billion in 2019, people familiar say — Photo-sharing app has gained in importance since 2012 purchase
Bloomberg
Related Coverage
- How much money does Instagram make in ad revenue? 20 billion in 2019 alone KnowTechie · Josiah Motley
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- YouTube ad revenue, disclosed by Google for the first time, topped $15 billion in 2019 Ad Age · Garett Sloane
- Instagram brought in $20 billion for Facebook last year Android Central · Muhammad Jarir Kanji
- Instagram bagged over 25 percent of Facebook's ad revenue in 2019 Input · Mehreen Kasana
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- Report: Instagram brought in $20B in advertising revenue in 2019 SiliconANGLE · Duncan Riley
Discussion
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@sarahfrier
Sarah Frier
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Breaking: Instagram revenue was around $20 billion in 2019, sources tell me. That's more than a quarter of Facebook's sales. That also beats YouTube's $15B. https://www.bloomberg.com/...
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@timfullerton
Tim Fullerton
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Facebook buying Instagram for $1 billion has to be one of the greatest acquisitions of all time - if not the greatest, right? https://twitter.com/...
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@caseynewton
Casey Newton
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And unlike those suckers at YouTube, Facebook keeps all the money for itself! https://twitter.com/...
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@marshallk
Marshall Kirkpatrick
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Instagram is making $20 BILLION dollars a year in advertising? I'll admit, I told them I was disappointed when the founders told me they were pivoting away from building a location sharing check-in app. The location thing seemed cooler. https://www.techmeme.com/...
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@jowens510
Jeremy C. Owens
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LOL, Google officially releases YouTube numbers and Facebook tries to leak Instagram numbers saying they are better. Put it in an SEC filing or it doesn't count, $FB. https://twitter.com/...
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@scottcowley
Dr. Scott Cowley
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Instagram had no revenue model when it was acquired by Facebook. Now, the app is bringing in more than 25% of FB's revenue. https://www.bloomberg.com/...
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@dsb
@dsb
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If you ever wonder why corporations make what appear to be expensive and risky startup acquisitions at the time - this is why. https://www.bloomberg.com/...
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@drewaustin
Drew Austin
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This is insane!!! Instagram and YouTube battling for best acquisitions of all time. https://twitter.com/...
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@doubleeph
Tyro
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Amazing. No wonder I just noticed a couple of days ago that YouTube now has stories, too 🤣🤣 https://twitter.com/...
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@jason_kint
Jason Kint
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Nice little business you got there...it would be a shame if you lost access to all of the core Facebook app's data. https://twitter.com/...
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@pkafka
Peter Kafka
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$20b, with way better margins, because they're not sharing ad dollars with MTV and PewDiePie. https://twitter.com/...
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@mgsiegler
M.G. Siegler
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Implies at least a $150B valuation for IG. Presumably less profitable but also growing faster. (And yes, stand-alone would lack the other benefits of FB infrastructure, but just as exercise.) https://twitter.com/...
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@ericjackson
Eric Jackson
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That's a $400 billion company https://twitter.com/...
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@savequokka
Basel
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Instagram is probably the best deal Facebook made so far.. https://twitter.com/...
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@yoda
Drew Olanoff
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i knew as soon as google broke out youtube someone would get jealous https://twitter.com/...
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@stevekovach
Steve Kovach
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Also, Instagram doesn't have to pay most of that $20 billion back to its users. YouTube does. https://twitter.com/...