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Chronicles

The story behind the story

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As Facebook says politicians can lie in ads, so far in October it has banned 160+ ads from Trump, Biden, Warren, Sanders, Steyer for profanity and fake buttons

not bc Trump falsely said Biden offered $1B to Ukrainian officials to end an investigation of a company w/ connections to his son - Broken landing pages - Ads that look like they have “buttons” you can't actually hit John Paczkowski / @johnpaczkowski : Biden campaign on this: “Evidently Facebook views our graphic design choices as a greater threat to American democracy than Donald Trump's obscene lies.” https://twitter.com/... Ryan Mac / @rmac18 : Facebook said last week it allows politicians to lie in ads. So we took at the presidential campaign ads that were taken down this month and found what the company did regulate for: profanity, fake buttons, and mentions of Washington state politicians. https://www.buzzfeednews.com/ ... John S. Wilson / @johnwilson : Broadcast networks should ban political ads and just do occasional interviews with candidates since they don't need the money and don't want to police political speech. Sounds stupid, right? Exactly. https://twitter.com/... See also Mediagazer

BuzzFeed News

Context & Ripple Effects

The tension here is the point: a week after Facebook said it would not fact-check political ads from politicians, its enforcement systems have pulled more than 160 ads from five presidential campaigns — including Trump and Biden — for mundane violations like profanity, broken landing pages, and fake buttons. The Biden campaign's quoted response frames the asymmetry: graphic design choices treated as a bigger threat than false claims like the $1B Ukraine allegation.

This lands on top of a documented pattern. Reporters previously got Facebook to approve fake ads purchased in the names of all 100 US senators, and days after this story Facebook faced an activist who registered as a California gubernatorial candidate solely to run false ads under the politician exemption. A separate Reuters report shows the flip side: Facebook did take down a PAC ad falsely claiming Sen. Graham backs the Green New Deal, because it fact-checks political groups but not politicians.

First-order effects

  • Five presidential campaigns — Trump, Biden, Warren, Sanders, and Steyer — lose paid reach mid-October for technical violations while their substantive false claims run unchecked, and Biden's campaign turns the takedowns into a public attack on Facebook's priorities.
  • Facebook is simultaneously defending two contradictory policies at once: no fact-checking of politicians versus active enforcement of ad-format rules against those same politicians.

Second-order effects

  • The politician exemption becomes an exploitable loophole: anyone willing to register as a candidate gains immunity from fact-checking, as the California stunt demonstrates, forcing Facebook to either tighten eligibility or defend the policy publicly.
  • The PAC-versus-politician fact-checking split creates pressure from both directions — campaigns angry about format takedowns, and watchdogs pointing to approved fakes — pushing rivals like Google toward their own restrictive political-ad rules on microtargeting.

Third-order effects

  • If enforcement stays this blunt, platforms drift toward sweeping political-ad restrictions rather than case-by-case judgment — a path that by early 2021 left campaigns saying Facebook and Google ad bans hamstrung their fundraising ahead of the midterms.
  • Political-ad governance consolidates into a structural problem no platform has solved: exempting politicians invites bad-faith candidates, policing them invites accusations of bias, and the default outcome is heavier-handed rules that punish legitimate campaigns most.

The trend: Platform political-ad policy is oscillating between laissez-faire exemptions for politicians and blunt automated enforcement, with each loophole exposed driving the next round of restrictions.

Discussion

  • @sivavaid Siva Vaidhyanathan on x
    Here is the thing that no one inside or outside Facebook wants to admit: Facebook's ad system, even just within the United States, is massive and cumbersome. Facebook is not competent enough to enforce its own rules. https://www.buzzfeednews.com/ ... via @RMac18
  • @manjusrii Belinda Barnet on x
    ACCC: Your content is competing unfairly with news media Facebook: We are not a media outlet we are just a helpless middleman Elizabeth Warren: You run false ads Facebook: Well broadcasters have to run them so https://www.theguardian.com/ ...
  • @joshuadarr Joshua P. Darr on x
    For more on the continent regulation dilemmas faced by tech companies (and their attempts at policy), check out this must-read article from @kreissdaniel & @shannimcg: https://doi.org/... https://twitter.com/...
  • @zhirji28 Zahra Hirji on x
    As of 5 p.m. PT on Oct. 14, Biden had the most ads of any candidate removed; Facebook took down at least 117 ads, which were mostly focused on the Trump impeachment effort. https://www.buzzfeednews.com/ ...
  • @oliverdarcy Oliver Darcy on x
    “In some cases, Facebook appeared to apply its policies unequally, removing some ads for breaking rules around profanity, fake buttons, and advertising in certain states while leaving others that seemed to do the exact same thing untouched.” https://www.buzzfeednews.com/ ...
  • @joshconstine Josh Constine on x
    Even TikTok refuses to profit from campaign ad misinformation. Why won't facebook? https://techcrunch.com/...
  • @joshconstine Josh Constine on x
    @CaseyNewton Absolutely. You'd think the American company would care more about allowing fair elections by preventing paid amplification of misinformation while not being an arbiter of truth, and hence dropping campaign ads.
  • @daveyalba Davey Alba on x
    Examples: - Ad is banned bc Joe Biden said “son of a bitch”—not bc Trump falsely said Biden offered $1B to Ukrainian officials to end an investigation of a company w/ connections to his son - Broken landing pages - Ads that look like they have “buttons” you can't actually hit
  • @johnpaczkowski John Paczkowski on x
    Biden campaign on this: “Evidently Facebook views our graphic design choices as a greater threat to American democracy than Donald Trump's obscene lies.” https://twitter.com/...
  • @rmac18 Ryan Mac on x
    Facebook said last week it allows politicians to lie in ads. So we took at the presidential campaign ads that were taken down this month and found what the company did regulate for: profanity, fake buttons, and mentions of Washington state politicians. https://www.buzzfeednews.co…
  • @johnwilson John S. Wilson on x
    Broadcast networks should ban political ads and just do occasional interviews with candidates since they don't need the money and don't want to police political speech. Sounds stupid, right? Exactly. https://twitter.com/...