Disney bans Netflix ads on most of its TV networks; it had initially issued a blanket ban on ads from any streamers, but reversed course for all but Netflix
Wall Street Journal
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Discussion
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Vox
Peter Kafka
on x
Amazon's video app is back in Apple's App Store. But get ready to see more streaming fights.
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@lucas_shaw
Lucas Shaw
on x
Good scoop from @alexbruell and @VranicaWSJ. A little perspective: Amount of $$ Netflix spent on marketing last year: $1.43 billion. Amount of $$ Netflix spent on Disney TV networks: $13M (est.) https://www.wsj.com/...
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@arampell
Alex Rampell
on x
This is a classic example of pre-Internet retail thinking. Amazon happily lets its competitors advertise on Amazon because each outbound click is 100% gross margin and can be used to make Amazon's retail products *cheaper* / generate more traffic. https://twitter.com/...
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@bristei
Brian Steinberg
on x
Why would TV networks run millions of ads urging viewers to watch something from a competitor? I have been asking this question for years... https://variety.com/... https://twitter.com/...
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@bethejustin
Justin
on x
Good thing we have net neu....well 🤬 https://twitter.com/...
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@d_arkin
Daniel Arkin
on x
It would have been interesting to see Netflix ads on ABC for shows produced by ex-ABC producers Shonda Rhimes and Kenya Barris. (But that's just one of many things potentially motivating Disney here.) https://twitter.com/...
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@ballmatthew
Matthew Ball
on x
Gosh I love it when companies commit. 💯 https://twitter.com/...
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@johnrobb
John Robb
on x
Break up Disney https://twitter.com/...
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@stevekopack
Steve Kopack
on x
Wow: The Walt Disney Co. has *banned* ads from Netflix across its entertainment TV networks. This comes as WarnerMedia is set to spend $300M on ads for its new streaming service and NBCUniversal is set to deploy $100M in ads for its new Peacock service. https://www.wsj.com/...