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Nielsen acquires a minority stake in OpenSlate, which evaluates brand safety of video content on YouTube and Facebook; source: deal values OpenSlate at $100M+

Sahil Patel / Wall Street Journal :

Wall Street Journal Sahil Patel

Discussion

  • @chingsta Andrea Ching on x
    A big day for @openslate! Thrilled to be working with @nielsen and excited for all that is to come! More from @sizpatel and @wsjCMO below: https://www.wsj.com/... via @WSJ
  • @megan_clarken Megan Clarken on x
    As marketers increase their calls for greater transparency and safety in digital advertising, advertisers care not only about who they reach, but where they reach them. Our alliance with @OpenSlate will deliver great value to clients: https://www.wsj.com/...
  • @nielsen @nielsen on x
    We're excited to announce our strategic alliance with @OpenSlate, the leading provider of brand safety & sustainability measurement. The alliance will give marketers confidence that their ads connect with audiences in brand-safe, suitable environments: https://www.wsj.com/...