With no branding yet from Intel to differentiate laptops under Project Athena, PC makers have little incentive to adhere to the project's target specifications
Ultrabook was a powerful word, but Intel has forgotten why — Roughly eight years ago, Intel flexed its enormous power … Tweets: @backlon , @verge , and @tomwarren Tweets: Dieter Bohn / @backlon : Intel did all the hard things right but then, inexplicably, did the easy thing wrong. Great story by @StarFire2258 https://www.theverge.com/... @verge : Intel's Project Athena could make laptops better, if only it had teeth https://www.theverge.com/... https://twitter.com/... Tom Warren / @tomwarren : I suspect Intel is struggling to force PC makers into following Project Athena because of the looming threat of ARM and AMD https://twitter.com/...