Instagram adds quiz stickers, which allow users to ask their followers multiple choice questions through Stories
Chance Miller / 9to5Mac :
Context & Ripple Effects
Quiz stickers complete a two-year arc of Instagram turning Stories into an interactive Q&A surface: polling stickers arrived in October 2017, followed by the open-ended questions sticker in July 2018. The multiple-choice format itself was no surprise — TechCrunch spotted quiz stickers sitting in the app's code back in September 2018 alongside hidden hashtags and geofenced posts.
First-order effects
- Users and creators gain a third way to solicit structured responses in Stories, joining the polling stickers and questions sticker already in the toolkit — with correct-answer scoring adding a game layer neither prior format had.
Second-order effects
- Every quiz response is another engagement signal feeding Instagram's recommendation and ranking systems, deepening the interaction data that keeps followers inside Stories rather than scrolling the feed.
Third-order effects
- The ship-it-fast cadence — feature seen in code, shipped within months — points toward Stories consolidating as Instagram's primary product surface, where interactive stickers, not feed posts, carry the platform's engagement growth.
The trend: Instagram is methodically converting Stories into an interactive engagement layer, shipping one sticker format at a time to deepen follower interaction.