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Chronicles

The story behind the story

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FTC launches a broad inquiry into privacy practices of ISPs, orders seven ISPs including AT&T and Verizon to provide nonpublic info about handling consumer data

The commission wants to know what data your ISP is collecting about you  —  The Federal Trade Commission today announced …

The Verge Makena Kelly

Context & Ripple Effects

This inquiry fills a vacuum the FCC left open: two years earlier, Chairman Ajit Pai confirmed the agency had [[a:916287|closed its inquiries into the sponsored-data offerings of T-Mobile, AT&T, Verizon, and Comcast]], leaving carrier data practices largely unexamined by either regulator. The FTC had already staked out consumer-data territory with its 2015 call for strong data and privacy protections around connected devices.

By ordering seven ISPs — AT&T and Verizon among them — to hand over nonpublic information on how they collect and monetize consumer data, the commission is building the factual record it would later publish: its study of the six largest ISPs found some fail to fully inform consumers that browsing history feeds ad targeting.

First-order effects

  • AT&T, Verizon, and five other named ISPs must produce nonpublic records on what consumer data they collect, how they use it, and how it is disclosed — an immediate compliance and legal-exposure exercise.

Second-order effects

  • The record gives the FTC grounds to pursue enforcement against carriers whose disclosures fall short, and the resulting findings put every large ISP's advertising-driven data monetization under comparable scrutiny whether named or not.

Third-order effects

  • With the FCC having stepped back from carrier-data oversight, the FTC becomes the de facto privacy regulator for broadband — pushing the industry toward standardized disclosure of how access-provider data is monetized, a norm that would apply across the sector if the pattern holds.

The trend: Broadband providers' consumer-data monetization is shifting from an unregulated blind spot into mandatory-disclosure territory, with the FTC replacing a retreating FCC as the active watchdog.