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Chronicles

The story behind the story

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Data analytics firm Domo closes up 30% on its first day of trading, raising $193M in its IPO at a $524M post-money valuation; Domo was valued at $2.1B in 2017

insiders tell us that CEO Josh James apologized to the entire company … CNBC : Domo CEO: We are focusing on our customers Sara Salinas / CNBC : Domo pops in shaky opening day Art Raymond / Deseret News : Following a turbulent windup, Utah's Domo stock sails on IPO Alex Konrad / Forbes : Its Stock Up 30% After Diminished IPO, Domo's Defiant CEO Says It's Back On Track Julie Bort / Business Insider : Domo went public and investors are biting but a watchdog warns ‘stay away from this IPO’ Tweets: Stasys Bielinis / @staska : Did you consider the ratchet clauses, how many more shares GGV and BlackRock may have now, and their actual per/share cost basis at IPO? Especially for GGV - which has been in Domo since Series B? https://www.crunchbase.com/... Matt Rosoff / @mattrosoff : Ouch: Investors who have suffered most from the contraction include BlackRock and GGV Capital, who paid $126.47 a share in sales that continued until June last year — a long way from the $21 that Domo priced its shares in its IPO this week. http://www.ft.com/...

Financial Times Richard Waters

Context & Ripple Effects

Domo's path to this IPO was a five-year arc of rising then collapsing private marks: the company raised a $200M Series D at a $2B valuation in 2015 after five years of development, worked with Morgan Stanley and Credit Suisse on an IPO as early as 2016, and held an 'organizational meeting' this April signaling the offering was imminent.

The reckoning came when Domo filed its prospectus showing a $176.6M loss in 2017 with only $72M left in the bank and a funding need by August, forcing it to cut its price range to $19-$22 — roughly $511M, a fraction of its prior $2.28B mark. Today's 30% pop to a $524M post-money valuation is less a triumph than a rescue: the raise buys the runway the filing said it lacked.

First-order effects

  • CEO Josh James gets the capital his own filing said Domo needed by August, but at a price so diminished he opened trading day by apologizing to the entire company.
  • Late-stage backers BlackRock and GGV Capital, who paid about $126.47 per share, are sitting on paper losses of roughly 80% against the $21 IPO price.

Second-order effects

  • A watchdog publicly warning investors to 'stay away' — and the deal still clearing — hands Morgan Stanley and Credit Suisse a template for pricing cash-starved unicorns below their last private round rather than shelving them.
  • GGV and BlackRock's markdown sets a reference point for how late-stage funds value other high-burn enterprise software positions, and puts ratchet-style protective terms back at the center of late-round negotiations.

Third-order effects

  • If this pattern holds, the 2015-era practice of marking growth-stage SaaS companies near $2B on momentum alone gives way to public markets repricing them on cash burn — making the IPO a forced liquidity event rather than a victory lap.
  • Founders of heavily funded startups face a new calculus: raising another private round on a down valuation versus going public diminished, with boardroom friction between early believers and late entrants like BlackRock and GGV becoming the norm.

The trend: Venture-backed SaaS companies that overshot on private fundraising are being pushed into discounted IPOs as survival financing, with public markets resetting valuations the private market refused to correct.