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Chronicles

The story behind the story

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Domo updates IPO range to $19-$22/share, which would value it at roughly $511M, far below its previous valuation of $2.28B, now expects to raise $233M in IPO

and even that figure will be hard to sustain. http://twitter.com/...

Business Insider Matt Weinberger

Context & Ripple Effects

Domo's road to this pricing ran through seven years of private-market inflation: the company raised a $200M Series D at a $2B valuation in 2015 after five years in stealth, then spent two years quietly working with Morgan Stanley and Credit Suisse on an exit before holding its organizational meeting this spring.

The reckoning arrived with the IPO filing itself, which disclosed a $176.6M loss in 2017 against just $72M in the bank and a stated need for new capital by August. That burn profile is why the range now lands near $511M — public investors are pricing the cash runway, not the private round.

First-order effects

  • Employees and early backers who bought or were granted equity against the $2B-plus marks are looking at roughly a 75% paper haircut at the $19-$22 range, while the raise shrinks to $233M — barely more than one year of the disclosed loss rate.

Second-order effects

  • The steep discount sets a reference price for every other high-burn enterprise SaaS unicorn weighing a 2018 listing: bankers will push similar issuers to anchor on cash consumption rather than their last private round, compressing expected IPO proceeds across the cohort.
  • A first-day pop of ~30% at the $524M post-money valuation confirms the range was set below clearing price — leaving roughly $150M+ of initial value on the table for IPO allocators rather than the company's treasury.

Third-order effects

  • If the pattern holds, the decade's mega-round valuations become a ceiling rather than a floor: late-stage startups face forced down-IPOs or extended private stays, shifting bargaining power toward public-market buyers and making burn discipline a listing prerequisite.

The trend: Late-2010s unicorns are discovering that public markets reprice growth-at-any-cost software companies on cash runway, unwinding private-round valuations at the IPO gate.