YouTube says creators will need 4K hours of watch time in past 12 months and 1K subs to join Partner Program; Google Preferred videos to be reviewed by humans
YouTube is making its creator revenue-sharing program more restrictive and will start manually reviewing all videos …
Variety Todd Spangler
Related Coverage
- View article Android Police
- Additional Changes to the YouTube Partner Program (YPP) to Better Protect Creators YouTube Creator Blog · YT Creators
- View article Business Insider
- View article BetaNews
- View article Recode
- View article Ars Technica
- YouTube's stricter ad rules still wouldn't have stopped Logan Paul's ‘suicide forest’ video USA Today · Jefferson Graham
- YouTube Content Creators Complain About Monetization Requirement Changes International Business Times · Corazon Victorino
- A New Approach to YouTube Monetization Inside AdWords · Charissa Yee
- YouTube to manually review popular videos before placing ads The Guardian · Alex Hern
- View article Phandroid
- YouTube Promises More Manual Review Of Videos In An Effort To Reassure Advertisers Forbes · Emma Woollacott
- YouTube tightens the rules around creator monetization and partnerships TechCrunch · Anthony Ha
- YouTube is making it harder for small-time creators to make money Digital Trends · Trevor Mogg
- YouTube fights “bad actors” with new content policies GamesIndustry.biz · Matthew Handrahan
- Google Makes It Harder To Join The YouTube Partner Program Search Engine Roundtable · Barry Schwartz
- YouTube responds to controversies, tougher rules for monetising channels MediaNama · Aroon Deep
- YouTube toughens advert payment rules BBC · Leo Kelion
- YouTube announces changes to its monetization policy Neowin · Usama Jawad
- YouTube's decision to make it harder to monetize videos is hurting the community The Next Web · Abhimanyu Ghoshal
- Making money gets harder for video makers as YouTube toughens rules RAPPLER
- YouTube Now Makes It Harder For Creators To Become Partners Ubergizmo · Tyler Lee
- YouTube Adds More Scrutiny to Top-Tier Videos New York Times · Daisuke Wakabayashi
- YouTube tightens rules around what channels can be monetized The Verge · Chris Welch
- YouTube's new threshold for monetizing videos will impact ‘significant number of channels’ 9to5Google · Abner Li
- YouTube changes creator program requirements Insanely Great Mac · Mike Flaminio
- YouTube implements stricter requirements for partners Engadget · Mariella Moon
- YouTube Unveils Plan to Vet Content, Channel Partners Hollywood Reporter · Natalie Jarvey
- YouTube is trying to clean itself up by making it much harder for small video makers to make money Recode · Peter Kafka
Discussion
-
@jacknicas
Jack Nicas
on x
As @daiwaka points out, this isn't the first time we've heard this. Since reports last year of ads appearing next to controversial videos, YouTube has made at least 10 announcements, by my count, about changes that'll make its site safer for advertisers. https://twitter.com/...
-
@ericbeckerman
Eric Beckerman
on x
Ignoring the argument about wether or not monetization affects the algorithm, I don't understand how they think this correlates to the problem. It was one of the biggest creators on the platform that acted horrendously, how is exclusivity based upon popularity a solution? http://…
-
@barnacules
Barnacules Nerdgasm
on x
I know this new @YouTube change is going to make a lot of small channels mad. But look at it this way, once you do meet the requirement again you'll be competing with far less scam, theft & impersonation channels & CPMs will be much higher once the bad channels die off. #Fact htt…
-
@awakenmilitiagg
Awaken
on x
This hurts creators, brands, organizations and more around the world, including us. This is setting up for what is the worst business decision in your history. We don't support this in any capacity. http://twitter.com/...
-
@jason_kint
Jason Kint
on x
Reminder, Google testified 10/31 YouTube Preferred decisions were 100% algorithm (despite lingering questions about Russia Today removal). YouTube global policy head testifying tomorrow in front of @amyklobuchar who was also at 10/31 hearing. h/t @ShiraOvide @brianstelter http://…
-
@talentsyfam
Talentsy
on x
Important: YouTube have updated their YPP requirements from: 10,000 lifetime views, to: 1,000 subscribers and 4,000 hours of watch-time per year (that's about 333 hours per month). Read the official article: http://youtube-creators.googleblog.com/ ... Questions? Contact us! - Tal…
-
@chrismessina
Chris Messina
on x
Whoa. “Starting today, new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads.” http://twitter.com/...
-
@georgepaskl
George Paskalev
on x
YouTube will begin enforcing these new requirements (1k total subs, 4k hrs watch time over 12 months) for existing channels in YPP beginning February 20th, 2018. More info here: http://adwords.googleblog.com/ ...