Microsoft brings its Mixer Create app to iOS and Android, letting users stream and broadcast games, pair with PC or Xbox, more
iTunes — Open iTunes to buy and download apps. Abhimanyu Ghoshal / The Next Web : Microsoft's Mixer app for broadcasting mobile gameplay is out now Mehedi Hassan / MSPoweruser : Microsoft now lets you stream games from Android and iOS with Mixer Dan Thorp-Lancaster / Windows Central : Mixer Create app for mobile streaming drops its beta tag Laurent Giret / On MSFT : Microsoft's Mixer Create mobile game streaming apps for iOS and Android come out of beta Corbin Davenport / Android Police : [Update: Stable app released] Microsoft renames Beam streaming platform to ‘Mixer,’ releases Android app as a beta Christian Zibreg / iDownloadBlog.com : Microsoft releases Mixer Create app for broadcasting mobile games on the go Rich Woods / Neowin : Microsoft announces that Mixer Create is out of beta on iOS and Android Usman / iPhone in Canada Blog : Microsoft's ‘Mixer Create’ App Brings Game Streaming to iOS and Android Matt Salsamendi / From the Myxer : Mixer Create — Hey Mixer fans! We'd like to officially introduce … Tom Warren / The Verge : Microsoft's new Mixer mobile app lets you stream games from iOS and Android Steve Dent / Engadget : Microsoft's Twitch rival gives mobile streamers a new option Athima Chansanchai / The Fire Hose : Mixer Create app now available for iOS and Android Brandy Betz / Seeking Alpha : Microsoft brings Mixer Create out of Beta to take on Amazon's Twitch Sarah Perez / TechCrunch : Microsoft's new Mixer Create app lets you live stream games from your phone Tweets: Mixer / @watchmixer : Mobile game streaming + faster than light? Yes! Snag the Mixer Create app & start broadcasting like a boss. http://blog.mixer.com/... http://twitter.com/...
Context & Ripple Effects
This is the second half of a two-step move: in May, Microsoft rebranded Beam as Mixer and announced mobile live streaming plus four-way co-streaming, and now the Mixer Create app has dropped its beta tag on both iOS and Android. The gap it closes is real — YouTube had already put live streaming into its own mobile app back in mid-2016, so until today Mixer's creators needed a PC to go live while its main rival streamed from a pocket.
First-order effects
- Mobile gamers on iOS and Android can now broadcast gameplay directly from their device and pair the stream with a PC or Xbox, removing the capture-setup barrier that kept Mixer's creator base tethered to desks.
Second-order effects
- With a mobile audience pipeline in place, Microsoft can push Mixer further into commerce — which it does months later by adding game sales across thousands of titles and paying streamers a cut of purchases from their channels.
Third-order effects
- Streaming stops being a standalone product and becomes an attachment point for the wider ecosystem: the same cross-platform logic shows up when Microsoft ships an SDK bringing Xbox Live features to any iOS or Android game, and later when the overhauled Xbox app streams console games straight to Android phones.
The trend: Live game streaming is migrating from PC capture rigs to native mobile broadcasting, as platform owners fold creators into their broader console-and-services ecosystems.