Snap announces a deal to incorporate Perplexity's search engine into Snapchat from 2026; Perplexity will pay Snap $400M through a combination of cash and equity

https://lnkd.in/... Bluesky: Ed Zitron / @edzitron.com : You gotta spend money to lose money [embedded post] Mark Riedl / @markriedl : I thought people were supposed to pay AI companies for their service, not have AI companies pay others to use them? [embedded post] Shira Ovide / @shiraovide : Going to repeat what I wrote last week: — We have entered the PAY FOR OR NAG FOR DISTRIBUTION phase of A.I. — On PCs and phones, unwanted software installed by the manufacturer for compensation was called crapware. Might need a new verbiage. — www.bloomberg.com/news/article... Casey Newton / @caseynewton : Wow. This is the first reported case of Perplexity ever paying anyone [embedded post] Threads: Dare Obasanjo / @carnage4life : It finally happened, Snap surprised analysts during its earnings report in a positive way. While it slightly beat on revenue ($1.51B va $1.49B expected) and DAU (477M vs 476M), the big news is that Perplexity will pay them $400M to add its chatbot to Snapchat. … See also Mediagazer

Bloomberg 2025-11-06

Discussion

@aravsrinivas Aravind Srinivas on x
Perplexity will be the default AI for all Snapchat users in the Snapchat app from January 2026. Excited to work together with Evan and Snap team on many more projects.
@snap @snap on x
Snapchat + @perplexity_ai 🤝 Starting in early 2026, you'll be able to ask questions, explore new ideas, and get credible answers right inside chat. AI that feels more personal, social, and fun! https://investor.snap.com/... [image]
@rihardjarc Rihard Jarc on x
I like this move by $SNAP. Partnering with Perplexity and giving them distribution in return for $400M a year. The wording also suggest there might be more of these kind of deals coming.. After this aftermarket move $SNAP is now one of my biggest positions. [image]
@mahasr199 Bobby on x
Distribution will keep mattering more and more in AI race. Data moat + distribution is key for any of these guys to get training + usage. A billion users who use it for sharing images, text, and stories all day for $15 billion is cheap.
@kylebrussell Kyle Russell on x
@alex I think they will get vaporized when the tide goes out. Too many signs of pushing vs market pull
@perplexity_ai @perplexity_ai on x
Starting in January, Perplexity will be the default AI for all Snapchat users in the Snapchat app. [image]
@alphasenseinc @alphasenseinc on x
$SNAP CEO Evan Spiegel on the Perplexity partnership: “We're really excited about the Perplexity partnership. And I think it sort of underscores Snapchat's role as a messaging service and how valuable that is in the age of AI, especially because Snapchat engagement is built arou…
@dmitry140 Dmitry Shevelenko on x
bfd. answers just a snap away.
@edzitron.com Ed Zitron on bluesky
You gotta spend money to lose money [embedded post]
@markriedl Mark Riedl on bluesky
I thought people were supposed to pay AI companies for their service, not have AI companies pay others to use them? [embedded post]
@shiraovide Shira Ovide on bluesky
Going to repeat what I wrote last week: — We have entered the PAY FOR OR NAG FOR DISTRIBUTION phase of A.I. — On PCs and phones, unwanted software installed by the manufacturer for compensation was called crapware. Might need a new verbiage. — www.bloomberg.com/news/articl…
@caseynewton Casey Newton on bluesky
Wow. This is the first reported case of Perplexity ever paying anyone [embedded post]

Chronicles

Snap announces a deal to incorporate Perplexity's search engine into Snapchat from 2026; Perplexity will pay Snap $400M through a combination of cash and equity

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