Apple Q4: iPhone up 6% YoY to $49.03B, vs. $50.19B est., Mac up 13% to $8.73B, iPad flat at $6.95B, and Wearables, Home, and Accessories flat at $9.01B
https://www.apple.com/... Forums: r/apple : Apple reports fourth quarter results
The report matters because the growth is concentrated in Apple’s two largest reported computing categories, while iPad and Wearables, Home, and Accessories show little movement. That leaves the company’s quarterly product mix dependent on continued iPhone and Mac momentum.
First-order effects
Apple’s iPhone business grew year over year but came in below the cited revenue estimate, while Mac posted the strongest growth among the reported categories.
Flat iPad and Wearables, Home, and Accessories revenue limits those segments’ contribution to quarterly product growth, despite iPad declining in the preceding quarter.
Second-order effects
Apple’s results sharpen attention on whether Mac demand can remain a meaningful offset when iPhone growth does not clear expectations; PC rivals face a stronger Apple comparison in the premium-computing market.
Stagnation in iPad and wearables/home accessories raises the bar for those categories to contribute incremental hardware growth, rather than merely sustain their existing revenue base.
Third-order effects
If this mix persists, Apple’s hardware growth profile will become more concentrated in flagship phones and Macs, making quarterly performance more sensitive to refresh cycles in those categories.
The contrast between Mac growth and flat adjacent-device sales points to an uneven recovery across consumer hardware, rather than a broad-based expansion across Apple’s device portfolio.
The trend: Apple’s results are another data point in a consumer-hardware market where growth is concentrating in selected premium computing categories instead of lifting every device segment at once.
The Apple bears owe us an explanation for what they have been pushing about lead times, and store demand, and approximation, They were almost all wrong.
The iPhone air is suffering from a marketing problem. They need to get it in the hands of celebrities and fashion influencers. It's the most misunderstood Apple product since the Vision Pro. It's ultra sleek and premium, but stuck between a very good iPhone 17 and Pro. It needs
Apple has had a killer quarter and gross margin increased YoY, which is a bit of a surprise. Most investors I saw expected a hit in gross margin due to tariffs + competitive iPhone pricing. [image]
Listening to Apple earnings and Tim Cook just said “We also set a September quarter revenue record in emerging markets and an all time revenue record in India.” and “We set an all time revenue record for iPhone and in services.”
$AAPL is going higher. The iPhone miss for September doesn't matter because the December guide was stronger than expected and more than made up the miss. September iPhone grew 6% yy, vs. Whisper of 10%. December guided to “double digit growth” which is above the in print and
Apple today announced financial results for its fiscal 2025 fourth quarter ended September 27, 2025. The Company posted quarterly revenue of $102.5 billion, up 8 percent year over year. Diluted earnings per share was $1.85, up 13 percent year over year on an adjusted basis — …