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Chronicles

The story behind the story

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Apple and NBCUniversal announce an Apple TV and Peacock Premium bundle for $14.99/month, representing a 30%+ discount to buying both subscriptions individually

here's what you get and how much you save El Kuiper / Screen Rant : Apple TV And Peacock Bundle: Streaming Services Team Up Hannah Miller / Bloomberg : Apple TV Joins With NBC's Peacock to Offer New Streaming Bundle Harshita Mary Varghese / Reuters : Apple TV, Peacock streaming bundle to launch next week at $14.99 a month Dade Hayes / Deadline : Apple TV And Peacock Form Streaming Bundle Starting At $15 A Month Todd Spangler / Variety : NBCU, Apple Team on Apple TV-Peacock Bundles Priced at Discount of up to 37% Adam Chitwood / The Wrap : Apple TV and Peacock to Launch Bundle for $14.99 a Month X: Corey Quinn / @quinnypig : The streaming wars have reached the “form alliances to survive” phase which historically means we're about 18 months from everything merging back into one service that costs $89/month and has commercials. M.G. Siegler / @mgsiegler : So you're saying Apple TV + Peacock? I'll admit, slightly better than Apple TV+ + Peacock. @tvgrimreaper : SVOD “bundles” are just discounts for overpriced services. w/ ads discount: 29% w/o ads discount: 33% The legacy bundle was a take it or leave it offer, not a discount bin. M.G. Siegler / @mgsiegler : Wait. Sorry. It's Apple TV + Peacock Premium PLUS. Alex Sherman / @sherman4949 : Apple's Eddie Cue to me yesterday: “You've got to have some more bundles.” Today: Alex Sherman / @sherman4949 : At first I kinda laughed at Apple changing Apple TV+ to just Apple TV, and then I read “Peacock Premium Plus,” and I was like oh yeah, OK, fine. Mastodon: Joe Rosensteel / @joesteel@duck.haus : Somewhere, Matt Belloni is screaming at a photo of Eddy Cue: WHY WON'T YOU BUY PEACOCK!  BUY COMCAST NOW! Joe Rosensteel / @joesteel@duck.haus : Of all the services to bundle with... Stephen Hackett / @ismh86@eworld.social : You either die a hero or live long enough to see yourself become the cable bundle.  —  https://www.apple.com/...  1760630412 Forums: r/appletv : Apple and NBCUniversal introduce the Apple TV and Peacock Bundle See also Mediagazer

The Hollywood Reporter Alex Weprin

Discussion

  • @quinnypig Corey Quinn on x
    The streaming wars have reached the “form alliances to survive” phase which historically means we're about 18 months from everything merging back into one service that costs $89/month and has commercials.
  • @mgsiegler M.G. Siegler on x
    So you're saying Apple TV + Peacock? I'll admit, slightly better than Apple TV+ + Peacock.
  • @tvgrimreaper @tvgrimreaper on x
    SVOD “bundles” are just discounts for overpriced services. w/ ads discount: 29% w/o ads discount: 33% The legacy bundle was a take it or leave it offer, not a discount bin.
  • @mgsiegler M.G. Siegler on x
    Wait. Sorry. It's Apple TV + Peacock Premium PLUS.
  • @sherman4949 Alex Sherman on x
    Apple's Eddie Cue to me yesterday: “You've got to have some more bundles.” Today:
  • @sherman4949 Alex Sherman on x
    At first I kinda laughed at Apple changing Apple TV+ to just Apple TV, and then I read “Peacock Premium Plus,” and I was like oh yeah, OK, fine.
  • r/appletv r on reddit
    Apple and NBCUniversal introduce the Apple TV and Peacock Bundle