WLFI, run by the Trump family's World Liberty Financial, falls 25% to ~$0.21 on its first trading day, giving it a ~$6B market cap; Trump's WLFI is worth ~$3.6B

WLFI tokens in circulation have a total nominal value of $6.4bn — The crypto token of a project backed by US President Donald Trump fell …

Financial Times 2025-09-02 Nikou Asgari

Context & Ripple Effects

World Liberty Financial moved from an initially troubled token sale to reporting more than 24 billion WLFI tokens sold, then brought a limited portion of its 100 billion-token supply into public trading. The opening price near $0.30 established the first market-based reference point for the project.

The first-day decline matters because it immediately reset both WLFI’s quoted valuation and the marked value of Donald Trump’s disclosed stake, while leaving a large share of supply outside the initial float.

First-order effects

WLFI’s first-session drop to roughly $0.21 reduced its nominal circulating-token market capitalization to about $6 billion and cut the quoted value of Trump’s holdings to roughly $3.6 billion.
Early buyers and holders faced an immediate loss relative to the roughly $0.30 opening price, making the token’s debut a test of whether public-market demand can support its initial valuation.

Second-order effects

A lower public price makes future WLFI-linked fundraising, treasury plans, or collateral arrangements harder to frame around the opening valuation, since counterparties now have a more volatile market reference.
Because only about a quarter of total supply was circulating at launch, attention shifts to how additional supply could affect trading liquidity and price discovery.

Third-order effects

If politically associated token projects continue to reach large nominal valuations on limited circulating supply, investors and counterparties may place greater weight on float, liquidity, and unlock structures than headline market cap.
The episode fits a wider legitimacy challenge for crypto ventures tied to prominent public figures: public visibility can accelerate distribution, but it also intensifies scrutiny when trading diverges from early valuation expectations.

The trend: WLFI is part of a broader shift in which crypto projects are judged less by headline token valuations and more by the durability of liquidity, circulating supply, and market confidence after launch.

Discussion

@donaldjtrumpjr Donald Trump Jr on x
Big day - @WorldLibertyFi just launched the $WLFI token. This isn't some meme coin, it's the governance backbone of a real ecosystem changing how money moves. Freedom + finance + America FIRST. Home Team. 🦅
@justinsuntron @justinsuntron on x
Excited to share my thoughts on $WLFI — I truly believe this will be one of the biggest and most important projects in crypto. 🦅 We have no plans to sell our unlocked tokens anytime soon. The long-term vision here is too powerful, and I'm fully aligned with the mission.
@erictrump Eric Trump on x
We are now live!!!! Our team has always believed in American strength and leadership. With today's @WorldLibertyFi's $WLFI 🦅 token launch, we're setting a new standard for financial freedom; built on trust, speed, and U.S. values. This is a huge moment for the future of money! [i…
@lookonchain @lookonchain on x
A Trump supporter registered the domain “trumpisthebest.eth” and spent $347K to buy 23.14M $WLFI($8.5M now), and is now sitting on an unrealized profit of over $8M. https://etherscan.io/... [image]
@arkham @arkham on x
JUSTIN SUN JUST CLAIMED $178 MILLION $WLFI Justin Sun just claimed his 20% unlock of WLFI - worth almost $200 Million. In total, he holds $891.2 MILLION of WLFI! He says he is not selling anytime soon. [image]
@lookonchain @lookonchain on x
WLFI(@worldlibertyfi) spent 2M $USD1 to buy 6.5M $WLFI at $0.3078 in the past hour. https://intel.arkm.com/... [image]
@timodc Tim Miller on x
Trump's crypto scam is now more valuable on paper than all of his real estate holdings combined. Corruption at a level we've never even approached in this country out in the open. Agnew resigned over ~$100k. Trump's crypto tokens are worth $5b now. https://www.wsj.com/...
@coinbaseassets @coinbaseassets on x
World Liberty Financial (WLFI) is now live on https://coinbase.com/ & in the Coinbase iOS & Android apps with the Experimental label. Coinbase customers can log in to buy, sell, convert, send, receive or store these assets. https://www.coinbase.com/price
@wublockchain Wu Blockchain on x
Aaccording to Arkham, WLFI's official wallet is using USD1 to purchase WLFI on the blockchain. At 20:17 UTC+8, they spent 1 million USD1 to acquire 3.26 million WLFI through the Cow. https://etherscan.io/...
@zakfolkman Zak Folkman on x
This is a big day for the whole team at @worldlibertyfi what we have achieved in the past year will be nothing compared to what is to come 🦅 🦅 🦅
@chooserich Nick O'Neill on x
World Liberty Fi investors should be thrown in jail! [video]
@jacobkinge Jacob King on x
JUST IN: On-chain data shows insiders are already dumping millions of $WLFI tokens. This is a blatant pump-and-dump scam launched today, and @EricTrump is shamelessly shilling it to his sheep. [image]
@degeneratenews @degeneratenews on x
NEW: WLFI TOKEN CONTRACT HAS BURNED OVER $1M IN GAS FEES ON ETHEREUM IN THE LAST 3 HOURS [image]
@ag_dwf Andrei Grachev on x
One of the most important projects @worldlibertyfi just became tradable! Huge congrats to the founders team, it's my pleasure to be an investor and $WLFI holder We will move 250m$ of DWF's reserves to USD1 shortly LFG! 🚀 @ZachWitkoff @EricTrump @WatcherChase @zakfolkman
@worldlibertyfi @worldlibertyfi on x
$WLFI can be moved seamlessly across chains using the official @chainlink CCIP bridge Move your $WLFI between: Ethereum ↔️ Solana Ethereum ↔️ BSC Start bridging here: 🔗 https://app.transporter.io/...
@chainlink @chainlink on x
WLFI, the native governance token of @worldlibertyfi, is now officially transferable cross-chain, secured by Chainlink CCIP with day-1 support. World Liberty Financial adopted the Cross-Chain Token (CCT) standard to increase the utility and accessibility of WLFI by unlocking [ima…
@cryptocom_exch @cryptocom_exch on x
World Liberty Financial USD ($USD1) is now listed on the https://crypto.com/ Exchange! 💰 Trade easily with USD and deposit seamlessly via ERC-20 Sign up to the Exchange 👉 https://crypto-exchange.onelink.me/ ... @worldlibertyfi [image]
@sjdedic Simon Dedic on x
I don't know who needs to hear this, but if you're touching $WLFI at a $30B FDV, wtf are you even doing? I get it, some of you are on the left-curve thinking “president coin gud.” But it isn't. Let's be real: Trump and his family don't care about crypto. They only care about
@quintenfrancois Quinten on x
The $WLFI team should have made a vesting contract for both the ecosystem tokens and those of its treasury company Alt5 Sigma. I really don't understand why they did not do that. Now the circulating supply will be 24B instead of 5B. The 19B difference is in fact NOT in [image]
@endcitizensunited @endcitizensunited on bluesky
The corrupt president and his corrupt family made $5 billion on Monday through his corrupt token scam as people throughout the country pay higher prices on groceries, housing, and utilities.
@bobgeiger Bob Geiger on bluesky
Shouldn't the media be making a bigger deal over this? — Never has a serving president and his family made so much money off the presidency. — www.wsj.com/finance/curr...
@waysmeanscmte @waysmeanscmte on bluesky
While your grocery bill went up this Labor Day weekend, Trump is $5 billion richer from his crypto scheme. www.wsj.com/finance/curr...
@joncooper-us Jon Cooper on bluesky
After its flagship crypto venture opened trading of a new digital currency Monday, the Trump family notched as much as $6 billion in paper wealth.
@craigipedia Craig Harrington on bluesky
People in the future will think you're crazy when you say a significant reason Donald Trump got re-elected was that the incumbent president's adult son sold a few paintings and previously held an industry-standard paid position on a corporate board. www.wsj.com/finance/curr...
r/Buttcoin r on reddit
Trump's World Liberty token falls in first day of trading

Chronicles