Netflix used AI tools for the first time in one of its TV shows, for a VFX sequence; Ted Sarandos says the VFX costs would have been too high otherwise
Netflix says it has used visual effects created by generative artificial intelligence (AI) in one of its original TV shows for the first time.
BBC Osmond Chia
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Discussion
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@carnage4life
Dare Obasanjo
on bluesky
Netflix used GenAI for a building collapse scene, claiming it took 1/10th the time of traditional VFX and otherwise the scene wouldn't have fit in the show's budget. — Why is this even news? After seeing what Google Veo can do from text prompts, any studio ignoring AI now is j…
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@pollypw
Polly Pallister-Wilkins
on bluesky
“Using AI-powered tools, they were able to achieve an amazing result with remarkable speed... 10 times faster than it could have been completed with traditional VFX tools and workflows.” — Translation: we didn't have to pay people. — www.theguardian.com/media/2025/ j...
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@iansociologo
Ian Carrillo
on bluesky
“This is real people doing real work with better tools... I think these tools are helping creators expand the possibilities of storytelling on screen, and that is endlessly exciting.” - Ted Sarandos — The things you say to hype using AI to undercut human labor. — www.theguar…
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r/artificial
r
on reddit
Netflix uses generative AI in one of its shows for first time | Netflix
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r/singularity
r
on reddit
Netflix uses generative AI in one of its shows for first time | Netflix
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r/aiwars
r
on reddit
Netflix show uses AI effects for first time to cut costs
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@adweek
@adweek
on bluesky
In its 2025 second-quarter earnings letter on Thursday, Netflix revealed that its upfront talks are “nearly complete,” with the “vast majority” of deals with major agencies now closed. bit.ly/4kJsY3C
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@jessecoheninv
Jesse Cohen
on x
Netflix kicked off Big Tech earnings season with a strong beat-and-raise quarter - but it's not enough to lift the stock. $NFLX down ~2% in after hours trading. [image]
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@joecarlsonshow
Joseph Carlson
on x
$NFLX Q2 earnings. They beat on EPS and Revenue, generated $2.2 billion in free cash flow in the quarter, they're raised revenue guidance to grow 17.3% revenue in Q3. They do not say subscriber numbers, but they're seeing “continued growth in members”. First impressions is a s…
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@aagave
Andrew A. Rosen
on x
No mention of market competition in this Q2 letter to shareholders. That seems notable.
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@hedgeyecomm
@hedgeyecomm
on x
up 43% ytd, up 500% in the past 3 years
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@natjarv
Natalie Jarvey
on x
Ms. Rachel was the #7 most-watched TV show on Netflix during the first half of the year with 53 million views...for only 4 episodes of repackaged YouTube content [image]
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@lucas_shaw
Lucas Shaw
on x
Netflix celebrates a weak dollar —> https://www.bloomberg.com/...
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@loudmouthjulia
Julia Alexander
on x
Wow, also pretty significant drop-off in viewership for Cocomelon, which is what Netflix execs said when the show went to Disney. Still a strong performer by all means, but doesn't show up until the hundreds vs having three or four seasons in Top 100 in 2024 H2.
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@loudmouthjulia
Julia Alexander
on x
Wow, Dept Q was is a Top 35 most watched title on Netflix in H1 despite being released right at the end of May (about 30 days before cut off). Impressive! Between Baby Reindeer last year, and Adolescence/Dept Q this year, good U.K. showing for Netflix globally. [image]
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@lucas_shaw
Lucas Shaw
on x
Adolesence was more than 2X more popular than any Netflix original not named Squid Game. [image]
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@lucas_shaw
Lucas Shaw
on x
New: Netflix just beat Wall Street's expectations in every metric and raised its forecasts for sales and profit.
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r/television
r
on reddit
Netflix posts earnings beat as revenue grows 16% in second quarter
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@paranoidporygon
@paranoidporygon
on bluesky
very cool that we have finally reverted to “TV with commercials” that streaming promised to eliminate. — back to piracy, babyyyyyyy [embedded post]
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@fagankara
@fagankara
on bluesky
So content worse all the time but MORE ads and interactive. Nope.
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@thisbear
Teddy M. Bear
on bluesky
Afraid we very rarely watch any TV these days. Do still have Netflix but recently tried to watch something & the number of ads was ridiculous for a paid services so may drop it.
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@adweek
@adweek
on bluesky
Julia DeTraglia, vp, ads measurement strategy, is out at Netflix. ADWEEK has learned that DeTraglia has exited Netflix after nearly three years. DeTraglia joined the company in 2022 ahead of Netflix's ad tier launch. bit.ly/44CBCw3
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@soren
Soren Iverson
on bluesky
Netflix free plan with ads overlaid on top of content [image]
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@tikimoon
Tiki Moon
on bluesky
Not to jinx it, but I've recently started back on Netflix, & they are way more gentle with the ads than Hulu/Disney+. — That being said, Netflix drained my iPad in just a few hours while Hulu/D+ do not. — What's my point? Huh. If you really thought I had an actual point, yo…
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@frizzellh
@frizzellh
on x
@Can_of_Memes @keysmashbandit I have a Chromecast dongle on my bedroom TV. I woke up this morning and wanted a lazy morning in bed watching Netflix. I found out that Netflix has disabled Chromecast for the paid ads tier... you have to pay extra to be able to enable Chromecast...t…
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@_skelestial
Natalie
on x
I've had Netflix for over 10 years, but I'm seriously considering cancelling. The amount of ads is simply getting ridiculous. Yesterday, we had 5 minutes' worth of ads in a 20-minute episode TWICE. Why am I paying for the privilege of a ruined viewer experience?
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@sicalovesugly
Jessica T. Mtz
on x
You know what really grinds my gears? Netflix having ads now lmfao 🤦🏻♀️ [image]
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@glokk40ns
@glokk40ns
on x
Netflix fucked up the game so bad with their - short episode seasons - being a paid subscription platform - ads on paid subscriptions - limit on accs for paid subs - different price levels of paid subscriptions
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@destinydeliaaaa
@destinydeliaaaa
on x
when tf did netflix get ads???
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@lashaun_hatcher
@lashaun_hatcher
on x
Everyone at netflix who agreed on ads and placed em in the middle of movies should lose their hand privileges
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@ironasss
@ironasss
on x
telling my kids about how back in my day netflix had no ads and let you take screenshots the same way millenials/gen x talk about getting netflix in the mail
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@otd2point0
@otd2point0
on x
Ads on Netflix is what is entirely wrong with society today.
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@lucas_shaw
Lucas Shaw
on x
About half of new Netflix customers in the US are signing up to its advertising tier, per @AntennaData. https://www.bloomberg.com/... [image]