An interview with Craig Federighi and Greg Joswiak on Apple's struggles to ship AI features demoed in 2024 using Siri's “V1 architecture” and its work on a V2
and What's Coming Next Ronil Thakkar / KnowTechie : Siri snubbed at Apple's WWDC 2025 as AI takes center stage Ben Thompson / Stratechery : Apple's WWDC 2025 marked a strategic retreat from its overambitious AI promises; SVP Craig Federighi openly admitted Siri's AI features need more time Bluesky: Anuj Ahooja / @quillmatiq.com : I thought Apple was avoiding WWDC interviews when @gruber.foo said he wasn't getting one, but it looks like they gave time to other independent media figures. — The folks over at Cupertino really hate it when someone gives them genuine critique, huh? Blake E. Reid / @chup.blakereid.org : I think the press (and the market) would have absolutely piled on the “Apple's behind on AI” narrative for the entirety of the last year if it had given this exact interview last summer instead of announcing a bunch of AI features (which may never ship) to feed the hype beast. Mastodon: Casey Liss / @caseyliss@mastodon.social : Really fascinating conversation with Federighi about the technical limitations/motivations behind the many _many_ cuts at iPadOS multitasking. — Should be a timestamp link, but ~30m40s — https://www.youtube.com/... Dwight Silverman / @dsilverman@mastodon.social : While @gruber was turned down for some face time (pun intended) with Apple jefes, @lanceulanoff of @TechRadar scored an interview with Craig Federighi and Mark Spoonauer about the Siri/Apple Intelligence debacle. Enlightening, if not fully detailed. — https://www.techradar.com/... Threads: Parker Ortolani / @parkerortolani : So they'll talk to iJustine and Techradar but are skipping The Talk Show for the first time in a decade, huh 🤔 https://www.techradar.com/... X: @9to5mac : Apple explains Siri delays, teases more new features are coming https://9to5mac.com/... by @iryantldr Max Weinbach / @maxwinebach : To this point, this is the first iOS beta in YEARS that has every feature in the first go There's nothing missing, Apple only showed off what is available now, but they tend to have way more in the __.1, __.2, __.3 updates as well Maybe we're off a fully annual cycle? Ben Bajarin / @benbajarin : Agree, and actally super insightful if you want to understand Appel's goals with Siri and Apple Intelligence. Exactly, as I've been saying. They are playing a different game. Mark Gurman / @markgurman : Great unscripted, sit down interview from Tom's Guide with Craig Federighi and Greg Joswiak about Apple AI and WWDC announcements. Definitely worth a watch. https://www.youtube.com/... David Barnard / @drbarnard : Oooooof, so they did snub @gruber. It's not just that they were scaling back those kinds of interviews (which was the favorable interpretation I hoped was true) Forums: r/iphone : Apple Execs Defend Siri Delays, AI Plan and Apple Intelligence r/apple : Apple is failing the AI assistant game | TechRadar r/apple : Apple Explains Why Personalized Siri Features Have Still Yet to Launch MacRumors Forums : Apple Says Personalized Siri Features Shown at WWDC Last Year Were ‘Real’ and ‘Working’