Sources detail Apple's AI efforts, John Giannandrea's tenure, Craig Federighi's reservations to invest in generative AI, and its acquisitions, including Siri
Insiders say continued failure to get artificial intelligence right threatens everything from the iPhone's dominance to plans for robots and other futuristic products.
Bloomberg
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Discussion
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@viticci.macstories.net
Federico Viticci
on bluesky
🍿 — “To meet expected European Union regulations, the company is now working on changing its operating systems so that, for the first time, users can switch from Siri as their default voice assistant to third-party options” — www.bloomberg.com/news/feature...
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@rustybrick
Barry Schwartz
on x
An interesting look at Apple's failures with Siri and Apple Intelligence * Jobs discovering Siri * Some fighting to go with Google Gemini * AI Agents being many years away * Hundreds of bugs in Apple Intelligence * Apple's Privacy causing issues for what ML train on [image]
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@thegalox_
Anthony
on x
“Apple plans to mostly stop announcing new features more than a few months before they are ready to launch” Who would've thought announcing features and then taking months just to release a half baked version of what was promised wasn't a good idea [image]
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@dagk
Dag Kittlaus
on x
Siri is going to rise back into the AI drivers seat when Apple really gets things cooking. Brain transplant, stat! https://www.bloomberg.com/...
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@chrispirillo
Chris Pirillo
on x
@markgurman Siri was the final shove I needed to flip to Android eons ago. Unsure I'd go back even if the new UI/UX is boffo (not holding my breath on that one, either).
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@signulll
@signulll
on x
since jobs left it feels like apple doesn't have any ears to the ground anymore. instead of feeling the pulse of how ai is changing culture in real time, they're in their ivory tower obsessing over complete nonsense. like apple used to be the culture company. they defacto shap…
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@samirkhazaka
Samir Khazaka
on x
The iPhone ecosystem is better than Android no matter Apple AI current status. The biggest, perhaps only, clear advantage Android has is lower pricing and better discounts. Today's Android on-device Generative AI assortment of apps and services aren't big differentiators. $AAPL
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@mattrosoff
Matt Rosoff
on x
Particularly damning as it's increasingly clear GenAI is and will remain a consumer technology - business use cases are so far marginal and few.
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@chrispirillo
Chris Pirillo
on x
Use Google Assistant for a day and you'll see just how far behind Siri has been for years. It's not going to get any better anytime soon and the disparity is only going to widen.
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@alexmaxham
Alex Maxham
on x
So Apple didn't believe in AI and didn't want to spend money on GPUs, that's why they're behind. Yikes https://www.bloomberg.com/...
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@markgurman
Mark Gurman
on x
NEW: Why Apple Hasn't Cracked AI — The inside story of Apple's generative AI and Siri failures, setbacks that threaten everything from the iPhone's dominance to plans for future products. https://www.bloomberg.com/...
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r/apple
r
on reddit
Siri Rumored to Take a Backseat at WWDC 2025
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r/technology
r
on reddit
Why Apple Still Hasn't Cracked AI