A look at YouTube's origins, growth, and domination as the platform turns 20, including an interview with CEO Neal Mohan, who is nearing 10 years at the company
It's a muggy morning the day before the 2025 Super Bowl in New Orleans, and YouTube CEO Neal Mohan is stuck in parade traffic and not happy about it.
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Discussion
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@egkeller
Emily Keller
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Political communicators, when I annoy you constantly about your YouTube strategy know that I am doing it with your best interest at heart ⤵️
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@brianros1
Brian Rosenwald
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The communications world has changed dramatically over an incredibly rapid period. I guest lectured in a class today, and the students were telling me about YouTube shows as potential opportunities for Democrats that I had never heard of or seen coverage of.
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@nealmohan
Neal Mohan
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As we celebrate @youtube's 20th birthday, we've seen a huge shift in how people create and enjoy content. Sat down with @Variety's @xpangler (and braved some hot wings from @seanseaevans) to talk about why creators are our top priority, how we're carving our own path, and more 👇
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@seanseaevans
Sean Evans
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@nealmohan ... Happy 20th Neal, and thanks for being game for a scorching hot wing first thing in the morning 🔥
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@ytadvertisers
@ytadvertisers
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In the past two decades, YouTube has become the world's most-watched video platform, offering brands the unique ability to tap into all the ways people watch across streaming, scrolling, shopping, and searching 📱📺 In a new @Variety cover story, YouTube CEO @NealMohan and 'Hot
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@simonowens
Simon Owens
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It's hard to overstate how much YouTube changed the trajectory of the internet. Prior to its launch, most video had to be self-hosted, and any surge in traffic could easily crash a website. What's more, it was the first major tech platform to adopt the e https://variety.com/...
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@nealmohan
Neal Mohan
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When @seanseaevans's wings are so spicy you literally forget your priorities for the year...
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@xpangler
Todd Spangler
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Zucker certainly remembers “Lazy Sunday” blowing up on YouTube in 2005. “We saw it as an opportunity — and a threat,” he says. “YouTube showed us how powerful viral video could be.” He still thinks “Lazy Sunday” was a primary reason Google bought YouTube. https://variety.com/...
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@eff
@eff
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YouTube's Content ID was borne out of “wanting big media companies to like them & leave them alone,” EFF's @k_trendacosta told @Variety. “It's more profitable for them to be partners with these big companies rather than with smaller individual creators.” https://variety.com/...
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@xpangler
Todd Spangler
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Is YouTube a competitor to Disney? Dana Walden says any viewing YouTube might take from Disney TV or streaming is outweighed by the upside: “YouTube plays a key role in deepening fandom across each segment of our company, and not just streaming.” https://variety.com/...
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@variety
@variety
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Behind the scenes of Sean Evans and @nealmohan's Variety cover shoot 🔥 Read the full cover story here: https://variety.com/... [video]
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@piersmorgan
Piers Morgan
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The future is @YouTube ...