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VOICE ARCHIVE

@ytadvertisers

@ytadvertisers
7 posts
2025-03-09
In the past two decades, YouTube has become the world's most-watched video platform, offering brands the unique ability to tap into all the ways people watch across streaming, scrolling, shopping, and searching 📱📺 In a new @Variety cover story, YouTube CEO @NealMohan and 'Hot
2025-03-09 View on X
BBC

A look at YouTube's hidden world: most of the videos on the platform capture everyday life and have rarely been seen, with the median video having just 41 views

There's a secret side of YouTube, just beyond the guiding hand of the algorithm - and it's nothing like what you know. Bluesky: @thomasgermain , @antisomniac , and @mausellmoli Mas...

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In the past two decades, YouTube has become the world's most-watched video platform, offering brands the unique ability to tap into all the ways people watch across streaming, scrolling, shopping, and searching 📱📺 In a new @Variety cover story, YouTube CEO @NealMohan and 'Hot
2025-03-09 View on X
Variety

A look at YouTube's origins, growth, and domination as the platform turns 20, including an interview with CEO Neal Mohan, who is nearing 10 years at the company

and a threat,” he says. “YouTube showed us how powerful viral video could be.” He still thinks “Lazy Sunday” was a primary reason Google bought YouTube. https://variety.com/... Sim...

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2025-03-08
In the past two decades, YouTube has become the world's most-watched video platform, offering brands the unique ability to tap into all the ways people watch across streaming, scrolling, shopping, and searching 📱📺 In a new @Variety cover story, YouTube CEO @NealMohan and 'Hot
2025-03-08 View on X
Variety

A look at YouTube's origins, growth, and domination as the platform turns 20, including an interview with CEO Neal Mohan, who is nearing 10 years at the company

It's a muggy morning the day before the 2025 Super Bowl in New Orleans, and YouTube CEO Neal Mohan is stuck in parade traffic and not happy about it.

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2024-05-16
On YouTube, creators are reimagining classic TV genres, inventing entirely new ones, and redefining what we think of as “TV,” says @nealmohan at U.S. #Brandcast. [image]
2024-05-16 View on X
Variety

YouTube formally launches YouTube Select Creator Takeovers, to let advertisers buy out the inventory on channels representing the top 1% of YouTube content

how AI, creators and non-skippable ads are all coming together Alex Weprin / The Hollywood Reporter : Inside YouTube's Brandcast: Billie Eilish, Roger Goodell, AI Talk and Lots of ...

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YouTube really is redefining what TV looks like — with creators inventing new forms of storytelling daily, and viewers becoming can't-miss-a-moment fans. For all the highlights from U.S. #Brandcast — and new ways we're helping advertisers turn meaningful connections into [image]
2024-05-16 View on X
Variety

YouTube formally launches YouTube Select Creator Takeovers, to let advertisers buy out the inventory on channels representing the top 1% of YouTube content

how AI, creators and non-skippable ads are all coming together Alex Weprin / The Hollywood Reporter : Inside YouTube's Brandcast: Billie Eilish, Roger Goodell, AI Talk and Lots of ...

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“@nielsen shared that YouTube continues its incredible momentum as not only the top streamer, but the second most-watched media distributor overall. And that's not including YouTube TV.” — Sean Downey at U.S. #Brandcast [image]
2024-05-16 View on X
Variety

YouTube formally launches YouTube Select Creator Takeovers, to let advertisers buy out the inventory on channels representing the top 1% of YouTube content

how AI, creators and non-skippable ads are all coming together Alex Weprin / The Hollywood Reporter : Inside YouTube's Brandcast: Billie Eilish, Roger Goodell, AI Talk and Lots of ...

View original
“No one is more engaged than loyal YouTube fans ... Your brand can own the moment that fans are talking about.” Newly announced YouTube Select Creator Takeovers offer brands a chance to reach viewers when they're most immersed, says Mary Ellen Coe at U.S. #Brandcast. [image]
2024-05-16 View on X
Variety

YouTube formally launches YouTube Select Creator Takeovers, to let advertisers buy out the inventory on channels representing the top 1% of YouTube content

how AI, creators and non-skippable ads are all coming together Alex Weprin / The Hollywood Reporter : Inside YouTube's Brandcast: Billie Eilish, Roger Goodell, AI Talk and Lots of ...

View original