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Apple says it “has never used Siri data to build marketing profiles” and never sold it for advertising or other purposes, after paying $95M to settle a lawsuit

A Siri lawsuit settlement over privacy issues has dredged up old rumors about iPhone ad targeting …

The Verge Richard Lawler

Discussion

  • @justinschuh.com Justin Schuh on bluesky
    I'm confident this assertion is correct, if for no other reason than it just makes no sense to build profiles from such noisy data.  That stated, a $95M payout means Apple was very afraid of how legal discovery would play out, and that's just blood in the water.  —  www.theverge.…
  • @davidcarroll.org David Carroll on bluesky
    Speaking of fact checks, Siri is not eavesdropping on you to target ads.  A lot of smart people want to believe this false rumor. www.theverge.com/2025/1/8/243...
  • @verge @verge on x
    Apple says Siri isn't sending your conversations to advertisers — even if it accidentally records them https://www.theverge.com/...
  • @aaronp613 Aaron on x
    Apple has officially released a statement regarding the privacy of Siri: “Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose. We are constantly developing technologies to make Siri even …
  • @pkafka Peter Kafka on x
    Apple responds to days of stories and posts that said Apple admitted it sold Siri user data to advertisers when it settled a class action suit last week. In fact Apple always insisted in court that this wasn't true. Now it is reiterating that in public. https://www.apple.com/...
  • @pkafka Peter Kafka on x
    “Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose.”