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TEXXR

Chronicles

The story behind the story

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Industry insiders hope the success of Black Myth: Wukong, which earned ~$1.1B from ~25M copies sold, will rekindle Chinese gaming investments after crackdowns

As Beijing eases regulations, developers are tooling up to produce big-budget titles with international appeal Bluesky: @zhugeex.com . X: @macaesbruno Bluesky: Daniel Ahmad / @zhugeex.com : I'm quoted in this @FinancialTimes article on how China's video-game industry is scaling up to release more blockbusters in 2025.  —  “Ahmad said that Black Myth: Wukong's release showed how China had learnt how to tool up for bigger games.”  —  www.ft.com/content/24d3... X: Bruno Maçães / @macaesbruno : “The biggest difference is that this is an authentically Chinese game, incorporating a wealth of historical, cultural and martial arts elements far more genuine than the occasional Chinese flavour found in other games.” https://www.ft.com/...

Financial Times

Context & Ripple Effects

Black Myth: Wukong’s commercial trajectory was already clear in coverage of its 10 million-copy debut, while Hero Games’ stake in Game Science showed that domestic investors had exposure to the studio behind the breakout.

The story now connects that performance to a friendlier regulatory backdrop and to Chinese developers’ push toward larger, internationally oriented productions. State media’s soft-power framing of the game’s global success adds a cultural incentive alongside the commercial one.

First-order effects

  • The game’s roughly $1.1 billion revenue and 25 million copies give Chinese studios and their backers a concrete domestic example that big-budget, culturally rooted games can reach global audiences.
  • With Beijing easing game-sector regulation, developers are preparing larger productions and investors have a clearer rationale to revisit funding after the earlier crackdown.

Second-order effects

  • Capital is likely to concentrate around teams that can demonstrate AAA production capability, international distribution potential, and distinctive Chinese creative material, raising the bar for smaller studios seeking backing.
  • Game Science’s success gives strategic investors such as Hero Games a more visible reference point for studio stakes, potentially making ownership of proven development capacity more valuable.

Third-order effects

  • If regulatory easing persists and follow-on titles perform, China’s games market could shift from an emphasis on domestic-scale production toward a more durable pipeline of globally marketed premium releases.
  • The combination of commercial returns and cultural recognition may make major games a more important channel for Chinese entertainment exports, though one hit alone does not establish a repeatable industry model.

The trend: Black Myth: Wukong is a test case for whether China can pair renewed game investment with AAA production capabilities and culturally specific stories to build global franchises.

Discussion

  • @zhugeex.com Daniel Ahmad on bluesky
    I'm quoted in this @FinancialTimes article on how China's video-game industry is scaling up to release more blockbusters in 2025.  —  “Ahmad said that Black Myth: Wukong's release showed how China had learnt how to tool up for bigger games.”  —  www.ft.com/content/24d3...
  • @macaesbruno Bruno Maçães on x
    “The biggest difference is that this is an authentically Chinese game, incorporating a wealth of historical, cultural and martial arts elements far more genuine than the occasional Chinese flavour found in other games.” https://www.ft.com/...