How Cambridge Analytica built psychological profiles of Facebook users with personality quizzes and consumer data, and then targeted voters with Trump ads
Do you panic easily? Do you often feel blue? Do you have a sharp tongue? Do you get chores done right away? Do you believe in the importance of art? Tweets: @mathewi , @frankpasquale , @ericstoller and @briansolis . See also Mediagazer Tweets: Mathew Ingram / @mathewi : How a firm funded by a right-wing billionaire and connected to Steve Bannon used Facebook data to help Trump win http://www.nytimes.com/... Frank Pasquale / @frankpasquale : Firm is “using Facebook as a tool to build psychological profiles that represent 230 million adult Americans” http://www.nytimes.com/... Eric Stoller / @ericstoller : “Facebook is no longer just a social network. It's an advertising medium that's now dangerously easy to weaponize.” http://www.nytimes.com/... http://twitter.com/... Brian Solis / @briansolis : Uh oh..."The Secret Agenda of a Facebook Quiz" http://www.nytimes.com/... See also Mediagazer