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Jack Sweeney says Meta suspended Instagram and Threads accounts tracking celebrities' private jets, including Zuckerberg's; Meta cites a “risk of physical harm”

Instagram and Threads accounts that track the private jets of celebrities - including Mark Zuckerberg, Elon Musk …

TechCrunch Maxwell Zeff

Context & Ripple Effects

The removals echo Twitter’s 2022 suspension of roughly 30 accounts that shared jet locations from public data, including ElonJet, establishing a cross-platform precedent for treating location aggregation as a safety issue. Twitter’s earlier jet-tracker suspensions provide the closest comparison.

Threads was launched as Meta’s alternative to Twitter/X, with an early emphasis on attracting creators and celebrities. That makes enforcement affecting celebrity-tracking accounts consequential for both Instagram and the newer text platform. Meta’s creator-focused Threads launch plan

First-order effects

  • Jack Sweeney’s affected Instagram and Threads accounts lose distribution and access on Meta’s platforms, while Meta removes public-facing tracking of Zuckerberg and other celebrities from those services.
  • Meta formalizes, at least in this case, a safety-based rationale for restricting accounts that compile and publish private-jet movements.

Second-order effects

  • Other jet-tracking publishers and accounts built around public location data may face greater moderation uncertainty on Meta services, particularly when their targets are high-profile individuals.
  • The decision gives critics of such accounts a platform-enforcement precedent, while raising pressure on Meta to apply its physical-harm rationale consistently across similar accounts and targets.

Third-order effects

  • If major social platforms continue converging on safety-based limits for location aggregation, access to publicly available movement data could increasingly depend on platform policy rather than solely on whether the source data is public.
  • The recurring conflict points to a durable moderation boundary between public-data reporting and real-time personal-safety risk; where platforms draw it will shape the viability of tracker-style accounts.

The trend: Social platforms are increasingly treating the aggregation and amplification of public location data as a safety-moderation problem, especially when it concerns prominent individuals.

Discussion

  • @jacksweeney Jack Sweeney on threads
    Jet tracking on Instagram and Threads got Zucked.
  • @jacksweeney Jack Sweeney on threads
    Today feels like December 15th 2022.
  • @mac_ryan_ Ryan Mac on threads
    It appears Meta has suspended the Elon Musk jet tracking accounts on Instagram and Threads.  No apparent expiation either.
  • @jacksweeney Jack Sweeney on threads
    Kim K, Celeb Jets, Zuck, Kylie Jenner, Bill Gates, Bezos all suspended today.  The political ones are the only ones left!!!  Quite strange.
  • @drewharwell Drew Harwell on threads
    We just maybe can't share the info on Threads, where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow.  Got it.  Help us understand the rule, since I haven't seen it explained: Can I say that Elon Musk's jet land…
  • @andymstone Andy Stone on threads
    None of the impacted accounts are cited in the linked stories.  Are you trying to give the impression that Meta's steps will prevent the Post from doing this kind of reporting?  *"The Post obtained the flight data from an industry official..." *" …
  • @kalihays1 Kali Hays on threads
    Meta spox said these accounts were removed for “violating our privacy policy” and they pointed to an Oversight Board advisory decision about “private information.”  The thing is, the advisory is about posting personal addresses, photos of residences, that kind of thing. …
  • @jacksweeney Jack Sweeney on threads
    It's wild how tracking public info can be so controversial, my flight tracking accounts on Instagram and Threads hadn't violated rules for years.  The only account that was suspended before yesterday was the Taylor Swifts jet tracking account, when Swifts team requested Meta to r…
  • @jacksweeney Jack Sweeney on threads
    Meta told TechCrunch: “Given the risk of physical harm to individuals, and in keeping with the independent Oversight Board's recommendation, we've disabled these accounts for violating our privacy policy”
  • @mac_ryan_ Ryan Mac on threads
    As an update: A Meta spokesperson has not responded to my question about why the account was taken down.  And since then @jacksweeney, the account's creator, is saying that Threads and Instagram accounts that tracked the jets of Mark Zuckerberg, Donald Trump, Bill Gates and other…
  • @jacksweeney Jack Sweeney on threads
    ADS-B flight tracking data is not encrypted!!  Making it public!
  • @drewharwell Drew Harwell on threads
    What kind of public data will Meta block next?  —  How we've used flight trackers to report on important people:  —  * To track Trump's emergency landing: https://wapo.st/3HGp8IA  * To map how military helicopters buzzed George Floyd protests: https://wapo.st/3V3WRie  * To report…
  • @jacksweeney Jack Sweeney on threads
    What I mean by the Jack Dorsey comment is that even BlueSky isn't good enough—Jack himself left the BlueSky board.  Nostr is really the only viable option at this point.  We keep facing the same fundamental issues.
  • @mac_ryan_ Ryan Mac on threads
    As a reminder, this is publicly available information.  These accounts just help present the info to a wider audience.  And one could very much argue that knowing the whereabouts of the planes of a presidential candidate and a major donor who is stumping for said candidate two we…
  • @antonian2024 Tony Healy on threads
    Does anyone else get the sense that Zuck has completely red-pilled himself and is now following Musk into the fascism rabbit hole?  It seems to have accelerated in the past six months.
  • @reckless1280 Nilay Patel on threads
    We live in the dumbest possible era of content moderation https://www.theverge.com/...
  • @brittainforsenate Craig R. Brittain on threads
    Meta is now systematically suspending every jet tracker.  They suspended Elon Musk's tracker today, and previously they suspended the ones for Taylor Swift and Mark Zuckerberg.  These profiles are based on publicly available information which can be found from a variety of source…
  • @jacksweeney Jack Sweeney on threads
    All of them except for Trump and DeSantis are suspended.
  • r/ElonJetTracker r on reddit
    Meta suspends accounts tracking private jets of Elon Musk, Mark Zuckerberg, and other celebrities