UK study: employers running grad schemes received an average of 140 applications for each job in 2024, a record and up 59% YoY, as AI makes applying easier
Context & Ripple Effects
This is an early signal of generative AI changing the mechanics of entry-level recruiting: lower-effort application production can sharply increase employer intake without necessarily increasing the pool of well-matched candidates.
Later coverage characterized the resulting dynamic as an AI arms race between applicants and employers, while recruiters responded with more demanding assessments, including technical tests, essays, and assignments.
First-order effects
- Graduate-scheme employers face a much larger initial screening workload per opening, raising the value of tools and processes that sort applications before human review.
- Applicants can submit to more roles with less effort, but confront more crowded applicant pools and a lower likelihood that a standard application alone will stand out.
Second-order effects
- Recruiters are likely to shift more evaluation into stages that are harder to automate, such as structured assessments and interviews; later coverage already tied AI-era recruiting to more onerous testing.
- Applicant-tracking and assessment providers gain a clearer use case around triage and candidate evaluation, while candidates bear more of the time cost later in the hiring funnel.
Third-order effects
- If automated applications remain commonplace, graduate hiring may move away from résumé-and-cover-letter filtering toward evidence of skills and identity-verified work, changing which signals employers treat as credible.
- The pattern points to a feedback loop in which applicant automation prompts employer-side screening automation and tougher gates, potentially making entry-level recruitment less personal even as it becomes more standardized.
The trend: Generative AI is turning high-volume hiring into an adversarial automation cycle, with easier application submission pushing employers toward stronger candidate-validation methods.