X updates its Creator Revenue Sharing program to pay creators based on engagement with their content from Premium users, not how many see ads in their replies
Are Blue Checks Killing Connection? Sarah Perez / TechCrunch : X changes creator payouts to depend on engagement, not ads Karthik Mudaliar / Neowin : Creators on X will now get paid based on Premium subscribers and not ads, as revenue dips Samson Akintaro / Nairametrics : X changes payment model for creators globally, focusing on premium user engagement Dave Parrack / MakeUseOf : X's New Creator Payouts Will Make Engagement Farming Worse Than Ever Andrew Hutchinson / Social Media Today : X Removes Ad Revenue Share from Creator Payments Program Threads: Katie Notopoulos / @katienotopoulos : it's giving mlm Renee DiResta / @renee.diresta : Engagement farming now more lucrative on X, the premier platform of perverse incentives. I wonder if this shift is influenced by ad decline, or advertisers not wanting to appear on certain high-engagement accounts that the platform wants to keep posting. Bluesky: @chickenpuppet.bsky.social : So they're clearly losing money *and* you're going to get even worse replies [embedded post] X: @x : Creators! We're excited to unveil our biggest update to Creator Revenue Sharing yet. Payouts are increasing and you'll now be paid based on engagement with your content from Premium users - not ads in replies. Here's what's changing: @x : Ads in replies will no longer impact your payout. Instead, you'll be paid based on engagement with your content from Premium users. So, when your followers subscribe to X Premium and engage with your content, they support you directly. Forums: r/technology : X will pay its Premium users to engage with each other See also Mediagazer