X adds a $16/mo. Premium+ plan with no ads in For You or Following and the “largest reply boost”, and a $3/mo. Basic plan with a “small boost” but no checkmark
X Premium is our premium subscription service that elevates quality conversations on the platform. Ali Salman / Wccftech : X Announces Premium+ Tier With An Ad-Free Experience At A Hefty $16 Per Month Price, $3 Basic Plan Is More Accessible Zaheer Kachwala / Reuters : Elon Musk's X launches two new premium subscription plans Andrew Hutchinson / Social Media Today : X Launches New Price Tiers for X Premium, Including an Ad-Free ‘Premium+’ John Callaham / Neowin : X launches two new subscription plans, including one, Premium+, for $16 a month David Bixenspan / SlashGear : Twitter Rolls Out Premium+ And Basic Subscription Tiers: Here's What They Get You Aisha Malik / TechCrunch : X is launching two new subscription tiers, including a ‘Premium+’ ad-free plan Arthur Brown / Android Headlines : X just launched two new premium subscription tiers Benjamin Mayo / 9to5Mac : X launches new $3/mo Basic and $16/mo Premium+ subscription tiers GSMArena.com : X launches Premium+ and Basic subscription tiers Mastodon: Ernie Smith / @ernie@writing.exchange : For $16 a month you could give five Patreons $2 and pay $6/month to your favorite Mastodon server. Or you could pay Elon that much for the chance that someone will like what you write. — https://www.theverge.com/... Kevin Rothrock / @kevinrothrock@infosec.exchange : As promised by Musk, X has split its premium subscriptions (access to writing longer posts, etc.) into three tiers. Revenue sharing and TweetDeck (now called “X Pro") aren't available on the Basic plan. https://twitter.com/... Bluesky: @theoldsparrow.bsky.social : It's $36 dollars for using Twitter like it used to be for free. $100 per year or what at the end of the year calculates to $144 in monthly pay for what was $36 per year. Now $192 for no ads until Elon lies again. He lies initially then raises. People still say $8 a month when it's never been that. @theoldsparrow.bsky.social : I fucking told y'all that it's going to be an irony of that the basic plan is going to cost the same amount as Twitter Blue used to cost under Jack for the “privilege” of what used to be gratis. When the fucker said a dollar I knew that the compulsive liar was compulsively lying again. [embedded post] Emil Protalinski / @epro.social : I have no interest in paying for X. — That said, I can see some X users seriously considering Basic over other plans, simply for that “no checkmark” option. — No ads would be great, if X's blue checks weren't posting so much spam and toxic content that makes the whole platform less and less useful. … X: @premium : introducing Premium+ - no ads in For You or Following - largest boost for your replies (vs other Premium tiers or unverified users) - access to our full suite of creator tools now available on Web ✌️ subscribe here → https://twitter.com/... @premium : we're also launching a new Basic tier for $3/month (when signing up via Web) that gives you access to the most essential Premium features Linda Yaccarino / @lindayax : we've added more ways for you to enjoy a premium X experience... @xdaily : NEWS: In the coming weeks, X will be launching the ability to easily upgrade or downgrade your subscription tier. If you're interested in subscribing to a new tier, they recommend waiting till then. [image] Hugh Brechin / @hughrbrechin : ‘you too can recover some of the functionality you once took for granted by directly funding a far-right billionaire manchild as he continues to make this site worse’ @tailosivetech : To be clear $16 a month and there's still ads in replies and videos Max Woolf / @minimaxir : “largest boost” so the replies will get EVEN WORSE Tom Warren / @tomwarren : X (Twitter) has a new Premium+ tier that boosts replies even more and no ads on your timeline. More pay to win over here... Patrick Traughber / @ptraughber : @greg16676935420 This page shows the features behind each tier: https://help.twitter.com/... For now, you'd need to cancel your current subscription to upgrade to Premium+. Soon we'll support upgrading without needing to first cancel your current subscription. You'll briefly lose your checkmark when... Shibetoshi Nakamoto / @billym2k : much confuse [image] @david_leavitt : Why don't you make the creator tools available for free to everyone so that more people can create content for your website? 🤔 @wazzcrypto : Lmao boosted replies Twitter taking the same monetization strategy of P2W chinese MMOs Just give up man, u ruined it Laurence / @functi0nzer0 : Twitter is going to cost a hundred dollars per month by next Christmas Patrick Traughber / @ptraughber : New Premium tiers are now live. You can subscribe to the new tiers on web, with iOS and Android support coming very soon. Fletcher Dunn / @zpostfacto : “largest boost for your replies (vs other Premium tiers or unverified users)” This monetization strategy is known as “pay to win” in videogames Oliver Alexander / @oalexanderdk : So $16 a month now for this or $3 a month for a “basic” premium subscription. I guess the whole $8 a month genius business plan didn't work out so well after levelling off at around 1 million subscribers. Now it is time to try to milk the simps some more. [image] Adam Cochran / @adamscochran : Eventually they will launch TwitterUltraPremium+++++ which just lets you finance the purchase of Twitter via Affirm in 42069 payments (because you know Musk would absolutely price it that way...) @liuyuxxd : great teamwork! had so much fun working on this - mobile clients on the way - better upgrade/downgrade coming soon - and more to come @x : new Premium tiers just dropped Harry McCracken / @harrymccracken : I still find it odd that the Twixter* feature I most crave, and would pay for, doesn't even seem to be on anyone's radar screen: Being able to share more than 4 photos in a tweet. (* Henceforth, that is what I'm going to call this service.) https://www.theverge.com/... LinkedIn: Caroline Giegerich : Oh sheesh. The hits just keep on coming for X. I've waded through the insanity to simplify this for you. … Forums: r/Twitter : X launches two new subscriptions to boost your replies, Premium Plus and Basic See also Mediagazer
Context & Ripple Effects
X is turning an earlier plan for lower- and higher-priced subscription options into a three-level offering. The new tiers separate ad avoidance, account status, and distribution in replies rather than treating Premium as a single bundle.
The pricing change follows X’s effort to make verified participation economically meaningful, including lowering the threshold for creator ad-revenue sharing. That makes reply visibility and subscription status part of the platform’s creator incentives as well as its user monetization.
First-order effects
- Users can now choose between a low-cost Basic plan with a limited reply-ranking benefit and no checkmark, or Premium+ for no ads in the main feeds and the strongest reply boost.
- Existing Premium is repositioned as the middle option: X now reserves its most valuable attention and ad-avoidance benefits for the highest-paying subscribers.
Second-order effects
- Creators and businesses that depend on reply visibility face a clearer pay-to-distribution ladder, while users who only want fewer ads must weigh a substantially higher monthly price.
- X can test which benefits convert subscribers at each price point, but the split also makes it more visible when ranking advantages are tied to payment rather than solely to engagement.
Third-order effects
- If this model persists, social subscriptions may evolve from feature bundles into tiered access to attention: ads, identity signals, and distribution become separately priced levers.
- The approach may sharpen the trade-off between monetizing power users and preserving a reply system perceived as merit-based; its durability depends on whether paid visibility improves conversation quality rather than merely crowding it.
The trend: X is part of a broader shift toward monetizing social-platform access through granular tiers that price distribution and ad-free use separately.