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Chronicles

The story behind the story

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A look at Apple's work on its in-house modem chip, which may debut in some niche models next year, with the full rollout taking a few years to complete

Apple's move to drop Qualcomm modem chips won't have a payoff at the outset, but it could set the stage for bigger things later.

Bloomberg Mark Gurman

Context & Ripple Effects

Apple’s modem effort has been a long-running bid to replace Qualcomm components: it began publicly as an internal program in 2020 and was reinforced by the earlier Intel modem-business acquisition. The path has been slower than initially expected, with development challenges documented in 2022 and a reported postponement into late 2025 or early 2026 underscoring the difficulty of matching a mature cellular supplier.

This report narrows the near-term strategy to a limited introduction rather than an immediate portfolio-wide switch. That makes the first products a proving ground for Apple’s integration work, while Qualcomm remains the incumbent during a multiyear transition.

First-order effects

  • Apple can validate its modem in a smaller set of products before exposing its broader iPhone lineup to the risks of a wholesale component change.
  • Qualcomm’s modem supply position remains largely intact initially, since the reported rollout would take years and is not expected to create an immediate payoff for Apple.

Second-order effects

  • A staged launch gives Apple time to refine the modem and its integration with the rest of its hardware; a successful early deployment would progressively reduce Qualcomm’s content opportunity in Apple devices.
  • The extended transition keeps product execution—not merely chip ownership—the key constraint, consistent with the earlier reported technical hurdles and later schedule slippage.

Third-order effects

  • If Apple completes the rollout, cellular connectivity would become another strategically important component designed under Apple’s control, tightening its hardware integration and reducing reliance on a specialist supplier.
  • The episode illustrates that replacing a leading merchant modem supplier is a multiyear capability-building process; the pace of adoption will depend on whether Apple can meet its own product requirements at scale.

The trend: Apple’s modem project is part of a broader shift toward vertically integrated device silicon, pursued through gradual validation rather than abrupt supplier replacement.

Discussion

  • @markgurman Mark Gurman on x
    Some new Apple retail stores are opening next month, including a new store in Torrance CA at the Del Amo mall. The opening will probably be tied to the iPhone 16 launch in mid September https://www.bloomberg.com/...
  • @markgurman Mark Gurman on x
    Power On: Apple's move to drop Qualcomm modem chips won't have a payoff at the outset, but it could set the stage for bigger things later. https://www.bloomberg.com/...
  • r/apple r on reddit
    Apple Is Playing the Long Game With Switch From Qualcomm Modems