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A look at Musk-backed America PAC's “Register to Vote” online campaign, which collects users' personal data in swing states, but does not help them register

https://www.cnbc.com/... (NYTimes had reported in July, “The group has taken pains to be secretive.  Joe Lonsdale...played a key role in the group, recruiting many of his friends — including the Jimmy John's founder … Donald Moynihan / @don.moyn : Getting people's personal information on the promise of helping them to register to vote, and then not helping them to register to vote definitely seems like election fraud.  This is what Elon Musk's pro-Trump PAC is reportedly doing. https://www.cnbc.com/... David Ingram / @david_ingram : Elon Musk's PAC is running “Register to Vote” ads that harvest personal data but don't actually help people in swing states register to vote: https://www.cnbc.com/... Mastodon: SteveBologna / @SteveBologna@mstdn.social : https://www.cnbc.com/... Why are we allowing a fascist oligarch to interfere in our elections? Dave Mark / @davemark@mastodon.social : This is incredibly offensive:  —  An ad with a “Register to Vote” button that takes you to a site that selectively skims your data, does NOT help you register to vote.  —  The darkest of patterns.  And you'll never guess who is behind it all.  —  🤬  —  https://www.cnbc.com/...  #Politics Steve Silberman / @stevesilberman@newsie.social : To boost Trump, prominent racist, transphobe, and con-man Elon Musk has launched a PAC that harvests voter data through a deceptive “voter registration” app. https://www.cnbc.com/... Dan Phiffer / @dphiffer@social.coop : Elon Musk's America PAC is unsurprisingly up to some shady bs:  —  “The website says it will help the viewer register to vote.  But once a user clicks ‘Register to Vote,’ the experience he or she will have can be very different, depending on where they live … X: Justin Baragona / @justinbaragona : Remember when the whole thing was about the rulers not putting their thumbs on the scale? Ian Coldwater / @iancoldwater : This is textbook election fraud [image] Jacob Silverman / @silvermanjacob : Worthy of a complaint to the FEC at the least. John Scott-Railton / @jsrailton : On the other hand, on Musk's America PAC website if I enter my zip code as a non-competitive state like Tennessee... Unlike for Michigan, I am not shown a form requesting detailed personal information. Instead, I am instantly offered to the Tennessee state official form [image] @venikunche : How is this legal!? America PAC is misleading voters. It says it'll help them register to vote but instead collects their contact info to call them later to support Tr*mp This PAC is funded by Elno, cryptocurrency investors & the co-founder of Pal*ntir https://www.cnbc.com/... John Scott-Railton / @jsrailton : Website backed by billionaire solicits detailed info with a “Register to Vote” button. But won't send voters to genuine voter registration sites if they are in a battleground state. Oh, and the billionaire is Elon Musk. By @schwartzbCNBC https://www.cnbc.com/... [image] Brian Schwartz / @schwartzbcnbc : NEW: Billionaire Elon Musk has created a PAC collecting voter data from those living in key states through an online “register to vote” form that does not directly register people to vote. All of this in an effort to help Donald Trump become president. https://www.cnbc.com/... Dave Troy / @davetroy : Oh cool. So this is Musk's big “election integrity” push — fake voting registration forms. What's next Elon, text messages to urban areas that tell voters the wrong Election Day, or that their vote isn't needed? @FEC anybody home? @clearing_fog : Is this legal? Musk's “America PAC” is running ads telling people it will help them register to vote. But if they live in a swing state, it collects their address, cell phone number, and age, and then tells them thank you. It never registers them; only harvests their data. [image] Nicole Perlroth / @nicoleperlroth : This needs an @FTC close look. John Scott-Railton / @jsrailton : WOW: Here's Elon Musk's America PAC bait-and-switch voter registration page. It showed me: “Voter Registration It takes less than two minutes to register” I entered information saying I was from Michigan and it solicited a lot of detailed personal information Then it was [image] Teddy Schleifer / @teddyschleifer : Here's the ad that America PAC, the super PAC tied to Elon Musk, is airing on YouTube — encouraging people to register to vote to support Trump. (h/t @schwartzbCNBC) https://www.youtube.com/... Forums: r/19684 : ELON MUSK IS INTERFERING WITH THE ELECTION r/politics : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election r/musked : Elon Musk PAC data backs Trump over Harris in election r/politics : Elon Musk's Insidious New Strategy to Help Trump Win r/politics : How Elon Musk is trying to influence swing states with personal data r/Pennsylvania : Elon Musk's Insidious New Strategy to Help Trump Win r/AntiTrumpAlliance : Elon Musk's Insidious New Strategy to Help Trump Win r/LincolnProject : Elon Musk's Insidious New Strategy to Help Trump Win r/inthenews : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election r/millenials : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election - THE WORLD WANTS TO KNOW HOW THE $%&# IS THIS LEGAL?!?!?! r/conservativeterrorism : How an Elon Musk PAC engages in election interference to help Trump win back the presidency r/EnoughMuskSpam : Elon Musks PAC is collecting voter data to help Trump win.  “The PAC's website offers no indication one way or another what the group's political leaning is. … r/Fuckthealtright : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election r/behindthebastards : Hey, this sounds like election fraud! r/centrist : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election r/InternationalNews : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election r/DeFranco : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election r/Defeat_Project_2025 : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election |  A bit of warning to anyone here that is registering … r/AdamMockler : ELON MUSK MUST BE STOPPED! r/Fauxmoi : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election r/Political_Revolution : How an Elon Musk PAC is using voter data to help GOP in 2024 election r/Law_and_Politics : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election r/uspolitics : How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election

CNBC Brian Schwartz

Context & Ripple Effects

America PAC is described as Musk-backed and aimed at helping Donald Trump, making its voter-facing data collection part of a broader political operation rather than a standalone signup tool.

Later coverage shows the operation extending to X ads aimed at swing voters and a DOJ warning over its voter sweepstakes, while reporting also characterized Musk's election involvement as unusually extensive.

First-order effects

  • People who provide information through the campaign may not receive the registration help the site implies, while America PAC obtains their personal details in targeted states.
  • The reported gap between the site's promise and its function puts America PAC's voter-contact practices under immediate public and regulatory scrutiny.

Second-order effects

  • The captured data can support subsequent political outreach, complementing America PAC's paid targeting of swing voters on X.
  • The disclosure increases pressure on election-focused groups to make clear whether an online form completes a public-service task or primarily collects campaign leads; later DOJ attention to America PAC underscores that its tactics were drawing scrutiny.

Third-order effects

  • If voter-registration language is increasingly used as a campaign-data acquisition funnel, the line between civic utility and political targeting will become a more consequential accountability issue.
  • The combined use of targeted ads, data capture and voter incentives points toward more integrated, privately run election-influence operations, with oversight likely to remain reactive unless disclosure rules keep pace.

The trend: Political influence campaigns are converging voter-data collection, targeted digital distribution and incentive-based outreach into a single operational stack.

Discussion

  • @lorakolodny Lora Kolodny on threads
    Don't forget who else is reportedly contributing to America PAC along with Elon Musk — https://www.cnbc.com/... (NYTimes had reported in July, “The group has taken pains to be secretive.  Joe Lonsdale...played a key role in the group, recruiting many of his friends — including th…
  • @don.moyn Donald Moynihan on threads
    Getting people's personal information on the promise of helping them to register to vote, and then not helping them to register to vote definitely seems like election fraud.  This is what Elon Musk's pro-Trump PAC is reportedly doing. https://www.cnbc.com/...
  • @david_ingram David Ingram on threads
    Elon Musk's PAC is running “Register to Vote” ads that harvest personal data but don't actually help people in swing states register to vote: https://www.cnbc.com/...
  • @davemark@mastodon.social Dave Mark on mastodon
    This is incredibly offensive:  —  An ad with a “Register to Vote” button that takes you to a site that selectively skims your data, does NOT help you register to vote.  —  The darkest of patterns.  And you'll never guess who is behind it all.  —  🤬  —  https://www.cnbc.com/...  #…
  • @justinbaragona Justin Baragona on x
    Remember when the whole thing was about the rulers not putting their thumbs on the scale?
  • @iancoldwater Ian Coldwater on x
    This is textbook election fraud [image]
  • @silvermanjacob Jacob Silverman on x
    Worthy of a complaint to the FEC at the least.
  • @jsrailton John Scott-Railton on x
    On the other hand, on Musk's America PAC website if I enter my zip code as a non-competitive state like Tennessee... Unlike for Michigan, I am not shown a form requesting detailed personal information. Instead, I am instantly offered to the Tennessee state official form [image]
  • @venikunche @venikunche on x
    How is this legal!? America PAC is misleading voters. It says it'll help them register to vote but instead collects their contact info to call them later to support Tr*mp This PAC is funded by Elno, cryptocurrency investors & the co-founder of Pal*ntir https://www.cnbc.com/...
  • @jsrailton John Scott-Railton on x
    Website backed by billionaire solicits detailed info with a “Register to Vote” button. But won't send voters to genuine voter registration sites if they are in a battleground state. Oh, and the billionaire is Elon Musk. By @schwartzbCNBC https://www.cnbc.com/... [image]
  • @schwartzbcnbc Brian Schwartz on x
    NEW: Billionaire Elon Musk has created a PAC collecting voter data from those living in key states through an online “register to vote” form that does not directly register people to vote. All of this in an effort to help Donald Trump become president. https://www.cnbc.com/...
  • @davetroy Dave Troy on x
    Oh cool. So this is Musk's big “election integrity” push — fake voting registration forms. What's next Elon, text messages to urban areas that tell voters the wrong Election Day, or that their vote isn't needed? @FEC anybody home?
  • @clearing_fog @clearing_fog on x
    Is this legal? Musk's “America PAC” is running ads telling people it will help them register to vote. But if they live in a swing state, it collects their address, cell phone number, and age, and then tells them thank you. It never registers them; only harvests their data. [image…
  • @nicoleperlroth Nicole Perlroth on x
    This needs an @FTC close look.
  • @jsrailton John Scott-Railton on x
    WOW: Here's Elon Musk's America PAC bait-and-switch voter registration page. It showed me: “Voter Registration It takes less than two minutes to register” I entered information saying I was from Michigan and it solicited a lot of detailed personal information Then it was [image]
  • @teddyschleifer Teddy Schleifer on x
    Here's the ad that America PAC, the super PAC tied to Elon Musk, is airing on YouTube — encouraging people to register to vote to support Trump. (h/t @schwartzbCNBC) https://www.youtube.com/...
  • r/19684 r on reddit
    ELON MUSK IS INTERFERING WITH THE ELECTION
  • r/politics r on reddit
    How Elon Musk is trying to influence swing states with personal data
  • r/Pennsylvania r on reddit
    Elon Musk's Insidious New Strategy to Help Trump Win
  • r/musked r on reddit
    Elon Musk PAC data backs Trump over Harris in election
  • r/politics r on reddit
    Elon Musk's Insidious New Strategy to Help Trump Win
  • r/AntiTrumpAlliance r on reddit
    Elon Musk's Insidious New Strategy to Help Trump Win
  • r/inthenews r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election
  • r/millenials r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election - THE WORLD WANTS TO KNOW HOW THE $%&# IS THIS LEGAL?!?!?!
  • r/conservativeterrorism r on reddit
    How an Elon Musk PAC engages in election interference to help Trump win back the presidency
  • r/EnoughMuskSpam r on reddit
    Elon Musks PAC is collecting voter data to help Trump win.  “The PAC's website offers no indication one way or another what the group's political leaning is. …
  • r/Fuckthealtright r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election
  • r/behindthebastards r on reddit
    Hey, this sounds like election fraud!
  • r/centrist r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election
  • r/InternationalNews r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election
  • r/DeFranco r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election
  • r/Defeat_Project_2025 r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election |  A bit of warning to anyone here that is registering …
  • r/AdamMockler r on reddit
    ELON MUSK MUST BE STOPPED!
  • r/Fauxmoi r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election
  • r/Political_Revolution r on reddit
    How an Elon Musk PAC is using voter data to help GOP in 2024 election
  • r/Law_and_Politics r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election
  • r/uspolitics r on reddit
    How an Elon Musk PAC is using voter data to help Trump beat Harris in 2024 election