Discussion

• Privacy Sandbox Anthony Chavez on x

  A new path for Privacy Sandbox on the web

• @tb_99999 Tom Bender on threads

  i have fond memories of working on google's flash deprecation around 2015.  also contentious for publishers and advertisers, and didn't complete until 2020 or 2021.  i think third-party cookies will be with us for another century or so.

• @randderuiter Rand Fishkin on threads

  Kinda shocked about this.  After all the years of certainty, Google reverses course!  😳

• @martinsfp @martinsfp on threads

  There are a bunch of startups whose main pitch was 'we're the solution to Google deprecating third-party cookies'.  Time for a rethink, then....

• @campuscodi@mastodon.social Catalin Cimpanu on mastodon

  @Techmeme Google not deprecating third-party cookies after all is their way of saying privacy watchdogs have no teeth or oversight powers after all

• @jeffjarvis@mastodon.social Jeff Jarvis on mastodon

  Google kills everything *except* cookies.  Publishers and regulators demanded that cookies die ... until they didn't.  —  Google Is Keeping Cookies in Chrome After All  —  https://www.wsj.com/...

• @LukaszOlejnik@mastodon.social Lukasz Olejnik on mastodon

  After four years of attempts, Google is backtracking from plans to phase out third-party cookies? https://privacysandbox.com/...  [image]

• @cmagovuk @cmagovuk on x

  #Google has confirmed a new approach to third-party cookies. Instead of removing them from #Chrome, it will introduce a user-choice prompt. We're considering the impact of this announcement and welcome views until 12 August. Read more: https://www.gov.uk/... [image]

• @vtoubiana Vincent Toubiana on x

  Let's call that the “DoNotTrack” setting? https://privacysandbox.com/... [image]

• @jaffathecake Jake Archibald on x

  I'd love to know what caused Chrome to back away from this, given that Safari did it years ago. It looks really bad.

• @keithepetri Keith Petri on x

  This is insane because by Google's own accord, they met the CMA requirements: “Early testing from ad tech companies, including Google, has indicated that the Privacy Sandbox APIs have the potential to achieve these outcomes. And we expect that overall performance using Privacy

• @lukolejnik Lukasz Olejnik on x

  So after @ICOnews detailed study and criticism of Privacy Sandbox they're going to assess if retaining third-party cookies is really a better alternative for online privacy? :-) #GDPR. Competition regulator won't accept nothing in place ...

• @michaelmiraflor Michael J. Miraflor on x

  What a turn of events. Huge news for everyone that spends digital ad dollars, big brands and small, who care about customer acquisition costs and data fidelity (and privacy) moving forward.

• @murakamiwood @murakamiwood on x

  #Google has reversed its decision to eliminate #thirdpartycookies, in favour of some bullshit about user choice. #Privacy clearly not as important to them as #surveillance #advertising revenue, as if we didn't know that.

• @alextcone Alex Cone on x

  Today is a big day for the Privacy Sandbox team. https://privacysandbox.com/... We announced that we're proposing a new approach to Sandbox on the web that we believe works for the entire industry (publishers, devs, advertisers, etc.). We plan to prioritize user choice in order t…

• @chronotope Aram Zucker-Scharff on x

  lol I'm not sure from reading this but is Chrome proposing they're going to make third party cookies an *opt-in* experience? https://privacysandbox.com/...

• @ngriffin_uk Nicholas Griffin on x

  @jaffathecake Good, their solution was bad overall and was a complete land grab, and, in reality just made ads much, much worse. In the long term, this could have most certainly ended up with Google sneaking in advantages for their own products, with a bunch of lawyers backing th…

• @privacymatters @privacymatters on x

  The UK's data protection authority, the Information Commissioner's Office (@ICOnews ), said it is “disappointed” in Google's decision to scrap its longstanding plans to eliminate third-party cookies from Chrome - in a development announced Monday. https://www.thedrum.com/...

• @edzitron Ed Zitron on x

  so google just gave up on what was meant to be the big move away from tracking cookies after all. Ah! Nevertheless,

• @robinberjon Robin Berjon on x

  Five years ago when the Chrome team announced the Privacy Sandbox, I called a “delaying tactic.” Not getting rid of cookies as the first step was never going to work. Today they announced that they won't be deprecating third-party cookies. That's five years wasted. [image]

• @ariellesgarcia Arielle Garcia on x

  Yeah, this. They will effectively kill cookies under the guise of consumer choice, when they're good and ready. This is just a marginally more convincing “privacy” cover.

• @simonw Simon Willison on x

  @jaffathecake I honestly can't decipher that blog post, I would love it if someone could write a translation of that including HTTP-protocol-level examples of what would work / not work and what their proposed alternative path would look like

• @kendraebarnett Kendra Barnett on x

  BREAKING: @Google scraps years-long plans to eliminate 3rd party cookies on Chrome. They'll remain running for those who don't disable them, but Google plans to debut a new prompt that “elevates user choice.” My story for @TheDrum: https://www.thedrum.com/...

• @wavesblog Simonetta Vezzoso on x

  “Google has not clarified a timeline for when the new feature will roll out to users”

• @wolfiechristl Wolfie Christl on x

  Third-party cookie are staying in Chrome, I cannot f*cking believe it. Google has been misleading everyone for years, making regulators, policymakers and an entire industry think they will soon go away. Year-long deception at its finest, I take off my hat. https://privacysandbox.…

• @royalhansen @royalhansen on x

  “We have been vocal in advocating for greater transparency and accountability from spyware vendors, as well as stronger regulations and oversight to prevent the misuse of these powerful tools. Momentum for action is growing.” https://blog.google/...

• @jeffjarvis @jeffjarvis on x

  Google kills everything *except* cookies. Publishers and regulators demanded that cookies die ... until they didn't. Google Is Keeping Cookies in Chrome After All https://www.wsj.com/...

• @lukolejnik Lukasz Olejnik on x

  After four years of attempts, Google is backtracking from plans to phase out third-party cookies? https://privacysandbox.com/... [image]

• @glenngabe Glenn Gabe on x

  Whoa, big reversal -> Google says it won't be “deprecating third-party cookies” in Chrome and will instead keep working on “privacy-preserving alternatives” “In an ‘updated approach’ announced in a blog post today, Google revealed it won't be “deprecating third-party cookies.” [i…

• @brendaneich @brendaneich on x

  https://www.youtube.com/... Capt. Renault: “I'm shocked, SHOCKED, to find that gambling is going on in here” Emil the Croupier: “Your winnings, Sir!” Renault: “Thank you very much!” “... Google says it won't be ‘deprecating third-party cookies’ in Chrome.” https://digiday.com/...

• @pedrodias Pedro Dias on x

  Google seems to be losing the “charm” that once “dazzled” so many smaller companies. No wonder, given the frustrations that they've fostered and eroded trust on their users

• @paperghost Chris Boyd on x

  every few months it felt like i had to write yet another blog about how google's cookie sunsetting plan was being pushed back a little bit more but it was definitely happening honest, and now

• @simoahava Simo Ahava on x

  Third-party cookie deprecation in Chrome moved from a perpetual “in two years' time” to an effective “never”.

• @levie Aaron Levie on x

  Every time I tried to understand how the web was supposed to work after this, I got more confused.

• @chronotope Aram Zucker-Scharff on x

  Assuming regulators are insane enough to approve this incredibly baffling plan, not a thing that I would say will for-sure happen, it is a mistake to frame this as 3p being “here to stay”. It looks like the proposal is a consent wall for 3p at the browser level. Assume mostly NOs

• @jdaykin Jerry Daykin on x

  Cookies might strictly be here to stay in Chrome... but consumers and Safari are still kicking them to the curb in many situations. Quite the switcharoo though 😂 🫣

• @dalmaer Dion Almaer on x

  Wow. So. Much. Time. “In light of this, we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and

• @sarafischer Sara Fischer on x

  Ad tech stocks tick up on news that Google pulled the plug on cookie phaseout [image]

• @aripap Ari Paparo on x

  My guess is they're going to slowly move from opt out of third-party cookies, to recommending blocking to users, then eventually to opt in only.

• @samueljscott Samuel Scott on x

  And your reminder: Attribution is useless. No one buys something because of one ad they saw one time. For years, ad tech companies have brainwashed marketers who should know better that cookie-based attribution means something.

• @thezedwards Zach Edwards on x

  Google's decision not to deprecate 3rd party cookies is further proof they can't be trusted with the responsibilities they have as a global data controller via Chrome. From bait and switches on their competitors to broken privacy promises to regulators. Absolute clown show.⛈️⚖️⛈️

• @aripap Ari Paparo on x

  Google has been trying to remove third-party cookies for longer than Biden has been in office, but at least Biden has a back-up plan.

• @mikeisaac Rat King on x

  story got no attention outside in mainstream press but google killing cookies by saying they aren't killing them but (potentially) making them “opt in” is pretty incredible win win for google — end run around EU while forcing advertisers to pay for googles internal tools

• @mattlanza Matt Lanza on x

  Any plan to eliminate cookies is a terrible business idea. Why on earth would you deprive people of cookies during this time of upheaval?

• @seyitaylor @seyitaylor on x

  APOCALYPSE PREVENTED

• @rowan_m Rowan Merewood on x

  We'll update the developer docs soon, but this doesn't change the core implementation work to move away from third-party cookies. The APIs and cookie feature changes you need to make your site more private and more secure are ready *right now* - do it for your users.

• @incloud Mike O'Neill on x

  After a decade of regulators failure to enforce #ePrivacy, W3C failure to let #DoNotTrack become a standard, Google finally admits its addiction to surveillance marketing.

• @digiday @digiday on x

  After much back and forth, Google has decided to keep third-party cookies in its Chrome browser. Turns out all the fuss over the years wasn't in vain after all; the ad industry's cries have finally been heard. https://digiday.com/...

• r/technology r on reddit

  Google rolls back decision to kill third-party cookies in Chrome

• r/PPC r on reddit

  After years of uncertainty, Google says it won't be ‘deprecating third-party cookies’ in Chrome

• r/technology r on reddit

  Google Is Keeping Cookies in Chrome After All