Similarweb: Truth Social's average number of US monthly visits was just over 4M from May 2023 to April 2024, down 39%+ from the prior 12-month period
Traffic at TS has been declining for months despite Trump flooding the site with posts about his high-profile NY criminal trial. … @StillIRise1963@mastodon.world : “The company claims it does not track key indicators that social media platforms traditionally use to monitor their performance.” — “Trump Media says it believes tracking those stats “might not align with the best interests” of the company or its stockholders, according to its most recent filing with the SEC.” … @Savvyhomestead@mastodon.social : The site is a data treasure trove of criminals, rapists and perverts. — https://www.cnbc.com/... Forums: r/Trumpvirus : Truth Social struggles to grow its U.S. user base, new data on Trump Media app shows r/MarchAgainstTrump : Trump's Truth Social struggles to grow its user base, according to new data r/technology : Truth Social struggles to grow its U.S. user base, new data on Trump Media app shows r/DJT_Uncensored : CNBC: Truth Social struggles to grow its U.S. user base, new data on Trump Media app shows
Context & Ripple Effects
Truth Social previously moved past Gab and Parler in unique visitors largely on the strength of Trump posting, but its earlier launch coverage also identified the difficulty of persuading users to leave mainstream platforms amid competition from Gettr and Parler. The new traffic data tests whether that initial audience advantage has translated into durable usage.
The reported decline continued even as Trump posted frequently about his criminal trial. Because Trump Media says it does not track certain conventional platform KPIs, third-party traffic estimates carry added weight in judging the service's reach.
First-order effects
- Truth Social's U.S. web audience averaged just over 4 million monthly visits in the stated period, more than 39% below the preceding 12 months, reducing the platform's demonstrated reach despite heavy posting by its central figure.
- For Trump Media and its stockholders, the absence of disclosed conventional engagement metrics makes external measures such as Similarweb's traffic estimates a more important reference point for evaluating platform performance.
Second-order effects
- The decline weakens the evidence that attention around Trump reliably converts into sustained platform usage, a challenge that echoes the service's earlier need to win users away from larger social platforms and rival right-leaning services.
- Advertisers, investors, and potential commercial partners have less direct company-provided evidence with which to assess audience scale, increasing the importance of independently measured traffic rather than management-selected indicators.
Third-order effects
- If recurring political-news surges do not sustain traffic, personality-led social platforms may face a persistent gap between episodic attention and a repeat-use audience that can support a durable business.
- The case points to a broader transparency divide in social media: platforms that disclose fewer operating metrics leave markets to infer traction from third-party data, which can amplify uncertainty around audience quality and monetization.
The trend: Truth Social is one data point in the broader test of whether politically centered, personality-driven platforms can turn concentrated attention into durable user traction.