Adobe says it is in the early stages of developing a way to let Premiere Pro users tap AI models from OpenAI, Runway, and Pika Labs to generate video
and hopefully OpenAI's Sora Fionna Agomuoh / Digital Trends : AI is about to change video production forever Austin Blake / iPhone in Canada Blog : Adobe Video Editing with Generative AI Coming Soon Brad Bennett / MobileSyrup : Adobe injecting powerful AI creation tools into Premiere Pro Adam Rowe / Tech.co : Adobe Premiere Pro Gets AI Video Tools, Might Add OpenAI's Sora Mark Anthony Ramirez / Laptop Mag : Adobe shakes things up with generative AI tools for Premiere Pro debuting at NAB 2024 Chris McKay / Maginative : Adobe is Bringing Third Party AI Video Models like Sora, Pika and Runway to Premiere Omer Dursun / Neowin : Adobe brings new Sora-powered AI video tools to Premiere Pro Scott Webster / AndroidGuys : Adobe Introduces Generative AI Tools for Premiere Pro to Streamline Video Editing Juro Osawa / The Information : OpenAI Launches Tokyo Office as It Seeks Japan Business Eric J. Savitz / MarketWatch : Adobe Adds New AI Video Editing and Creation Tools Jerri Ledford / Lifewire : Adobe's Developing a New Generative AI Model for Premiere Pro PCWorld : AI video is heading to Adobe Premiere Pro Matthias Bastian / The Decoder : Adobe brings generative AI to Premiere Pro Kyt Dotson / SiliconANGLE : Adobe plans generative AI video editing tools for Premiere Pro CoinGape : Just-In: Adobe Taps Into OpenAI Partnership, Integrates AI Video Tools Luke Jones / WinBuzzer : Adobe Premiere Pro Enhances Video Editing with Four New AI Tools João Carrasqueira / XDA Developers : Adobe's new Premiere Pro AI tools can create videos for you Malcolm Owen / AppleInsider : Adobe's generative AI video tools are coming soon to Premiere Pro Ryan Morrison / Tom's Guide : Adobe Premiere Pro is going all-in on AI — testing Sora, Runway and Pika Labs Ina Fried / Axios : Adobe struggles to stay creator-friendly in AI push Jeremy Gray / PetaPixel : Adobe Debuts Generative AI Video, Plans to Integrate Third-Party AI Michael Muchmore / PCMag : Adobe Generative AI Tools to Help Editors Add, Remove Objects in Premiere Pro Sabrina Ortiz / ZDNet : Adobe Premiere Pro's two new AI tools blew my mind. Watch them in action for yourself Steve Dent / Engadget : Adobe previews AI object addition and removal for Premiere Pro Kyle Wiggers / TechCrunch : Adobe's working on generative video, too Alex Koller / CNBC : Adobe releases Acrobat AI Assistant to summarize documents and answer questions about them for $4.99/month, an “early access” rate, and a mobile version in beta Threads: Jake VK / @jakevk : The first half of this demo video from Adobe is an example of how the AI features in Premiere Pro are wildly helpful now and are continuing to improve. The second half about Sora is how AI in video can be dumb and trashy. https://www.youtube.com/... David Pierre Bacque / @life_with_benjamin : Will you still use ADOBE AFTER EFFECTS for rotoscoping after seeing this? Looking at you, @ed.it.son 😂 I have not sped up. You can see the guidelines I used for the DaVinci Resolve magic mask. I clicked the button, and boom! 5 second rotoscope. … Benedict Evans / @benedictevans : Adobe is a great example of the argument that disruption works a lot less once everyone has read the book. First they jumped to SaaS, and now they jump to genAI Mastodon: Mathew / @mathew@universeodon.com : Adobe's “ethical” “commercially safe” AI was trained on Midjourney content stolen from the Internet. — https://www.bloomberg.com/... @stooovie@mas.to : “Generative extend” is a fantastic example of actually useful AI feature. We've all been there with shots that we need to hold for just a liiiittle bit longer but can't. Now we should be able to. #editing #filmmaking — Generative AI coming to Adobe Premiere Pro https://www.provideocoalition.com/ ... X: @martin_casado : I don't think we discuss enough how good Adobe is at cannibalizing transitions. It's one of the few companies that made the transition from desktop to SaaS. And is now doing the same to gen AI. Really impressive. Are there other examples of this? Kris Kashtanova / @icreatelife : Adobe announces that generative AI video tools are coming to Premiere Pro I'm so excited! [video] Eric Addison / @ericaddison : When I was kid, I marveled at what the folks at @ILMVFX could do. I still do. But with the tools coming our way, it's like we're getting a small part of their magic right in our NLE. This is just amazing. Troy Kirwin / @tkexpress11 : Adobe making smart moves to try and turn AI into a sustaining vs disruptive technology for video creation By integrating with OpenAI/Sora, Pika and Runway they are trying to commoditize the model layer and defend their position in professional workflows I still believe though... [video] Jason Levine / @beatlejase : Hi David. Appreciate the comment. With features like Object removal / Gen extend, it's working off your existing footage, so as a tool in your arsenal, I could see this being very powerful (and doesn't really change the client dynamic). The latter explorations (with pure generation) will definitely vary by user/client; but we're listening and continuing to explore options (and this includes adding things like content credentials to indicate content has been AI generated) @adobe : We're thrilled to announce breakthrough #GenerativeAI features powered by the new #AdobeFirefly video model. Take a sneak peek at Object Addition, Object Removal and Generative Extend. All coming soon to #PremierePro! 💥 https://www.youtube.com/... [video] @adobevideo : By creating interfaces and workflows that unlock the power of #GenerativeAI, editors will be able to do things they've never been able to before - without leaving #PremierePro. Learn about the new features coming soon. https://blog.adobe.com/... Dan Barbera / @danbarbera : See this is what I am talking about. FCP needs to incorporate some of these useful AI tools for video like Resolve and now Premiere or I can see a lot of people leaving the app behind @adobevideo : Supporting the growing ecosystem of third-party models ensures that customers can incorporate or generate any footage within Adobe's applications. Learn more about the future of #GenerativeAI in #PremierePro. https://blog.adobe.com/... Valentina Vee / @valentinavee : This is craaaazy - generative add and subtract were expected but GENERATIVE EXTEND?!! Mark Christiansen / @markchristiansn : Adobe adds genAI to Premiere Pro. TLDR: • integration with Sora, Pika, Runway • Generative Extend: add frames (big deal) • object addition/removal (click and drag) IOW: It's the video equivalent of everything Photoshop added last year. Yowza. https://blog.adobe.com/... Bob O'Donnell / @bobodtech : Big news from @Adobe today, bringing #GenAI video editing tools including object addition and removal and generative fill via scene extensions to Premiere Pro. Plus adding the ability to integrate GenAI video from 3rd party models such as @OpenAI's Sora. https://blog.adobe.com/... Jason Levine / @beatlejase : Generative AI workflows are coming to Premiere Pro! Check out the Adobe Blog to learn more (and see the full video): https://blog.adobe.com/... [video] Karina Anglada / @karinaanglada : Y'all - the news of bringing Generative AI to Premiere Pro has me EXCITED. Here is a thread 🧵 with a breakdown of my favorite features! LinkedIn: Ryan Sagare : 🔥 Exciting AI Updates for Adobe Premiere Pro! 🎥✨ — ◾Adobe Firefly Video Model: Premiere Pro is enhancing editing with revolutionary AI capabilities. … James Ratliff : Our team is excited to announce a set of powerful new #generative features coming to #PremierePro. Clip extension, object addition & removal … Kyle Gesuelli : After joining Adobe through the Frame.io acquisition in 2022, I've had the opportunity to expand my focus beyond frame to include Adobe's video offerings. … Todd Burke : We've been busy at Adobe getting ready for today's #premierepro announcement with various #genai capabilities. This shows some amazing features coming to editors. …