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Sources: TikTok is testing an AI feature that generates a virtual influencer and a script for a video ad based on prompts submitted by advertisers

potentially competing with creators for brand deals in the process. scoop with @jingyanghk and @JuroOsawa: https://www.theinformation.com/ ... Marshall Maher / @marvelle : Now the brands just need to invent AI customers to buy this crap to completely liberate humans from this doom loop LinkedIn: Brandon Perlman : More great reporting on the Creator Economy from The Information (Erin Woo + Kaya Yurieff + Jing Yang + Juro Osawa) on TikTok's progress in developing virtual influencers. … Forums: r/artificial : THEINFORMATION: TikTok Plots Using Virtual Influencers for Advertising See also Mediagazer

The Information

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Discussion

  • @wagatwe.com @wagatwe.com on bluesky
    just when I thought online ads couldn't get any worse [embedded post]
  • @bllorenz Brandon Lorenz on x
    Not surprised this is being tried🙄 but what people want is authenticity. How about platforms just support their creators?
  • @petertkane Peter Kane on x
    So dystopian. Also isn't the whole point of real people authenticity or does that not matter anymore since influencer went from actual person to staged person anyway?
  • @erinkwoo Erin Woo on x
    New: TikTok has started pitching advertisers on an in-development generative AI tool that would create AI avatars to star in their ads—potentially competing with creators for brand deals in the process. scoop with @jingyanghk and @JuroOsawa: https://www.theinformation.com/ ...
  • @marvelle Marshall Maher on x
    Now the brands just need to invent AI customers to buy this crap to completely liberate humans from this doom loop
  • r/artificial r on reddit
    THEINFORMATION: TikTok Plots Using Virtual Influencers for Advertising