Apple's changes for iOS app distribution in the EU fail to offer fair and reasonable commissions and show its disdain for both the DMA and app developers
Yesterday, Apple made an important announcement regarding changes to iOS, Safari, and the App Store in the European Union in response to the Digital Markets Act ("DMA").
The Platform Law Blog Damien Geradin
Related Coverage
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- APPLE ANNOUNCES CHANGES TO IOS, SAFARI, AND THE APP STORE IN THE EUROPEAN UNION ※ Tao of Mac · Rui Carmo
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- Some developers say Apple's new Core Technology Fee in the EU is eerily similar to the controversial Runtime Fee that Unity touted and withdrew after a backlash Game Developer · Chris Kerr
- What Apple's EU App Store Overhaul Means The Information · Amir Efrati
- Just try to imagine the meetings where these terms were cooked up; the dripping contempt for developers...the sneering, snarling woundedness towards regulators. — Apple seem to think everyone else is *incredibly* stupid. — https://theplatformlaw.blog/ ... @slightlyoff@toot.cafe · Alex Russell
- Apple's scary warnings about the risks created by the adoption of these new EU measures are frankly hilarious, given that basically this exact same system—notarization, “sideloading,” alternative app stores—has been in place on the Mac for *years*. — [image] @dmoren@zeppelin.flights · Dan Moren
- Seeing this, I'm convinced this is an intentionally rigged game and actually also a honey pot. A trap for new developers to sign up for a mode that might (will?) eventually kill them. You cannot revert from this new model. — ‼️ The new model requires you to IMPROVE your download to paid ratio as you get MORE downloads. … @macguru17@objc.social · Max Seelemann
- In the end, this is what everybody was expecting Apple to do: don't budge but make new rules that essentially change nothing and just make them more money. Same as in the US for external payment providers. — It's a mathematically hidden way of saying „Fuck You" to regulators and the industry. … @macguru17@objc.social · Max Seelemann
- Okay, I just couldn't let this rest in my head. I've done a few simple simulations, comparing: — relative change in net revenue (what you keep after fees) — for developers staying INSIDE the App Store — using Apple's In-App Purchases — under the new EU rule compared to the old App Store model. … @macguru17@objc.social · Max Seelemann
- Please see my latest blog post in which I share my first reactions on Apple's new terms and conditions for iOS app distribution in the EU. … Damien Geradin
- Apple's new extortion regime to keep big app makers Hacker News
- iPhone apps abuse iOS push notifications to collect user data BleepingComputer · Bill Toulas
- Apple's Deliciously Dripping with Disdain Press Release Spyglass · M.G. Siegler
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- Has Apple outsmarted the EU as @daringfireball says? I think many regulators now realize Apple will always introduce new fees and rules to thwart whatever laws they create to bring competitiveness to its ecosystem. — It's tempting fate as laws will evolve. … @carnage4life@mas.to · Dare Obasanjo
- I like Gruber's take on tech stuff generally, but his bitterness towards the EU over Apple having to bend to the DMA sounds less like a reasoned response, and more like an AAPL shareholder getting all pissy that the company might actually have to spend some money. … @DJDarren@mendeddrum.org · Darren
- 100% behind EU's regulation on digital markets. Strongly believe that access to digital assets, a very large part of our lives for the last 20+y … Raphael Sebbe
- Apple to EU, Drop Dead Hacker News
- Spotify CEO Daniel Ek on Apple's EU Changes: 'They Think the Rules Don't Apply to Them' MacRumors · Juli Clover
- Exclusive: Apple faces ‘strong action’ if App Store changes fall short, EU's Breton says Reuters
- Spotify CEO unhappy with Apple's EU App Store ‘extortion’ AppleInsider · Malcolm Owen
- Spotify calls Apple's DMA compliance plan ‘extortion’ and a ‘complete and total farce’ TechCrunch · Sarah Perez
- Spotify accuses Apple of ‘extortion’ with new App Store tax The Verge · Emma Roth
- Spotify: Apple's new changes for DMA would take more from developer's pockets than ever MSPoweruser · Devesh Beri
- CAF Statement on Apple's DMA Non-Compliance Plan Coalition for App Fairness
- EU warns Apple of strict consequences if App Store modifications fall short of regulations Livemint
- Spotify CEO Slams Apple's ‘Alternative App Store’ Fee, Says It Will Increase Customer Acquisition Costs Ten Fold: ‘New Low Even For Them’ Benzinga · Rounak Jain
- Spotify CEO slams Apple's App Store changes; Apple fires back [U] 9to5Mac · Chance Miller
- Spotify Says Apple's Plan for DMA Compliance is a ‘Complete and Total Farce’ iClarified
- Spotify: Apple's new EU rules are “extortion” and a “complete and total farce” Pocket Gamer.biz · Craig Chapple
- With the Vision Pro, Apple has never depended more on developers for a product's success Fast Company · Mark Sullivan
- Why Apple's New App Store Rules Might Not Be Enough to Satisfy the EU The Messenger · Michelle Ehrhardt
- Apple's rivals aren't happy about its EU App Store changes Engadget · Daniel Cooper
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- @Techmeme spotify DEFINITELY has the moral high ground on fair pay @Kierkegaanks@beige.party
- Damned if you do and damned if you don't — Essentially, with these new updated terms for developers, Apple is rendering the DMA's goals … Mark Shaw
- Spotify CEO Daniel Ek on Apple's EU Changes: 'They Think the Rules Don't Apply to Them' MacRumors Forums
- Apple's big iOS and App Store changes explained - 7 things you need to know TechRadar · Mark Wilson
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- Fortnite is coming back to the iPhone, but only for some. Here's why. Mashable · Matt Binder
- EU App Store ruling hurts iPhone users' right to prioritise security Trusted Reviews · Chris Smith
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- Should I be surprised that Apple are pretending iPadOS is a completely different operating system from iOS, because it runs on a bigger screen and looks slightly different, despite running 99.99% the same code? No? Well good, because I wasn't anyway. … @kirb@hachyderm.io · Adam Demasi
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Discussion
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@benedictevans
Benedict Evans
on threads
There is not much you can say about Apple's App Store rules that we didn't say in 2011. Apple thinks it should get paid by developers and it thinks that third-party apps need to be managed actively for privacy security and performance. The first is a matter of opinion, but on t…
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@timothybucksf
Timothy Buck
on threads
I'm with you. I wish they didn't use the App Store for both privacy/safety/security/simplicity reasons and to actively prevent competition they don't want (streaming games until this week), benefit their own apps over competitors (Spotify, Kindle, etc), and charge fees on things…
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@Gargron@mastodon.social
Eugen Rochko
on mastodon
If #Apple continues on this path I'm going to have to switch back to Android. The idea that they deserve a fee from developers for people simply running programs on their operating system is unhinged. The App Store fee is justified because it's a distribution channel. But what…
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@stroughtonsmith …
Steve Troughton-Smith
on mastodon
Free apps are going to be massively, disproportionately affected by Apple's Core Technology Fee, which is why I don't think it will stand as-is. — If you have just 2M users on a completely free app, you're looking at $45,290 in monthly fees to Apple, or half a million dollars a…
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@bigzaphod@mastodon.social
Sean Heber
on mastodon
It is absolutely bonkers that Apple is rolling out all of these major App Store changes but restricting them to Europe. — They're treating the calls for more openness the same way they treat demands for censorship in China. These are not the same thing.
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@stroughtonsmith …
Steve Troughton-Smith
on mastodon
Whatever about the business side, the technical aspects of how Apple is enabling alternative app stores on iOS are quite amazing. Beyond MarketplaceKit, third party app stores link into App Store Connect, and developers still register their apps on ASC, and notarize them there. …
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@lapcatsoftware@mastodon.social
Jeff Johnson
on mastodon
A lot of techies go on and on about “consumer choice”, but ordinary people actually love it that Walmart is the only store in town. They find other stores to be confusing and scary.
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@stroughtonsmith …
Steve Troughton-Smith
on mastodon
I think most of what Apple is proposing is acceptable, even good. I think the specifics on the Core Technology Fee need a little tweaking (i.e. free apps in or out of App Store shouldn't be bankrupted by 1M+1 users), and I hope the EU negotiates on that point. …
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@lapcatsoftware@mastodon.social
Jeff Johnson
on mastodon
I actually wish that Apple had charged a per-install fee from the beginning of the App Store. — That would have slowed the race to the bottom and made the deal fairer for developers of paid apps.
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@iKyle@mastodon.social
Kyle Howells
on mastodon
Normally companies spin things as “we just came up with this new idea all on our own coincidentally when we were forced to” (USB-C iPhone). — This is not that. They read like the person who wrote them hates every word they are being forced to write.
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@ecschwarz@mastodon.social
@ecschwarz@mastodon.social
on mastodon
It's really wild to me that the current Apple news cycle has folks talking fondly over the Mac turning 40 and instead of getting back to those roots, Apple doubled down on malicious compliance in the EU. Also, podcasts now get transcripts, which is a great move for accessibility…
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@iKyle@mastodon.social
Kyle Howells
on mastodon
I find it so weird people suddenly act like macOS and Windows just don't exist when talking about iOS app distribution. — All these ridiculous arguments saying Apple deserves to tax developers whatever they want and the ecosystem can't possibly exist without the AppStore. …
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@iKyle@mastodon.social
Kyle Howells
on mastodon
Given the EU needs to actually approve these I'm really hoping for actual independent distribution side loading. — Not just the choice of multiple gate keepers. — But it feels like the chance of actual side loading might be lost for now.
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@timsweeneyepic
Tim Sweeney
on x
Apple's plan to thwart Europe's new Digital Markets Act law is a devious new instance of Malicious Compliance. They are forcing developers to choose between App Store exclusivity and the store terms, which will be illegal under DMA, or accept a new also-illegal anticompetitive s…
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@eldsjal
Daniel Ek
on x
After sitting with our legal team to parse through the fine print of Apple's DMA announcement (that took a while), which is, at best vague and misleading, I wanted to share my thoughts. While Apple has behaved badly for years, what they did yesterday represents a new low, even f…
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@florian4gamers
Florian Mueller
on x
The one thing that the EU may *really* get as a result of Apple's new DMA rules is native iPhone porn apps, requiring at least one iPhone porn app store. I'm not kidding you! This is real, though obviously not the victory for the EU and its citizens that @Andreas_Schwab and his..…
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@artemr
Artem Russakovskii
on x
Apple's alternative app store proposal is downright insulting, infuriating, audacious, impudent, outrageous. EU should slap them back so hard for this nonsense. Tim Cook needs a proper spanking.
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@eric_seufert
Eric Seufert
on x
Apple's compliance with the DMA is performative: I view its new, alternative business terms as another instance of Apple offering developers a “heads I win, tails you lose” proposition. Apple yesterday published its long-awaited guidance around its compliance with the Digital... …
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@stevemoser
Steve Moser
on x
Interesting but not surprising that Spotify is sticking with the status quo given the large fees they would incur for the free downloads of their app.
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@keleftheriou
Kosta Eleftheriou
on x
No one likes less choice. People don't care where they get an app from. They care that it won't break their device or do other nasty stuff. And Apple's App Store isn't necessary for either of those.
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@snazzylabs
@snazzylabs
on x
No matter which side you fall on concerning the EU/Apple legislation debacle, there's no way in which Apple comes out of this without pie on their face.
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@florian4gamers
Florian Mueller
on x
Monetization expert @eric_seufert views “these new EU App Store guidelines as a Hobson's choice that will perpetuate the status quo” with the narrow exception of maybe an app that generates high annual per-user revenues on low download volumes. 🧵1/3 https://mobiledevmemo.com/...
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@mitsuhiko
Armin Ronacher
on x
Apple really is making a mockery of the DMA. Quite frankly the chutzpah of these large tech companies is starting to annoy me. Imagine any other industry behaving like this. They all believe they are above the law.
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@florian4gamers
Florian Mueller
on x
Some commentators believe Apple's EU-bashing over the DMA and security/privacy is a PR strategy with a view to app developers and users. App developers are Apple's LOWEST priority as Tim Cook's testimony in Epic v. Apple showed. Users are a higher priority but not here: 🧵1/3
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@dhh
@dhh
on x
“Relationships that are destructive, don't help anybody, in this industry today”, Steve Jobs said, as he announced the truce with Microsoft in 1997. They could use some of that spirit today. Conciliatory, graceful, forward-looking. Bury the spite. https://www.youtube.com/...
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@games_fray
@games_fray
on x
No sideloading, no viable payment alternatives, no truly competitive app stores: #Apple's new EU rules render #DigitalMarketsAct pointless This article proves that practically 100% of all other reports are wrong: Apple DOESN'T allow sideloading of apps. https://gamesfray.com/... …
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@jamescz19
James Czerniawski
on x
Interesting coverage of DMA compliance for Apple by Eric here. Definitely something to monitor. The DMA is certainly something that I'm no fan of. Attempting to pry open the walled garden, should have left a warning sign for all the thorns in there lol.
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@ideafaktory
Steve Faktor
on x
Apple's self-serving response to EU regulations. Regulators are consistently outsmarted by corporations, or cause them to pull back services, hurting consumers. It also underscores Europe's lack of tech innovation & total reliance on foreign companies. https://twitter.com/...
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@frontczak
Tomasz Frontczak
on x
What's the chance that Apple getting in line with the EU's Digital Markets Act is gonna make a difference for how mobile app businesses run things? See the GIF for a quick answer... but if you want the full scoop, dive into Eric's top-notch post. [Gif: Zero]
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@film_girl
Christina Warren
on x
The girls are fighting!!!!
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@eldsjal
Daniel Ek
on x
For almost five years - 1,782 days - we have been asking the European Commission to take action against Apple. You can imagine my excitement when the DMA was created and passed into law because it was such a progressive step against Apple's App Store monopoly.
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@jeiting
Jacob Eiting
on x
If Apple's stranglehold on app distribution is so terrible for everyone, what is preventing a new entrant from building a new phone with an open store and dominating the market?
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@florian4gamers
Florian Mueller
on x
If xCloud comes to iOS as a native app soon, Xbox fans actually have to thank the @CMAgovUK. That may seem counterintuitive, but it's true. I believe the CMA deserves 60% of the related credit versus the EU DMA's 40%. Divided by the number of inhabitants even better for the CMA.
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@nikitabier
Nikita Bier
on x
With Apple now allowing “alternative app stores,” I will be launching: The App Store - After Dark We will approve exactly the kind of apps that you're thinking. Wires to invest are due by midnight.
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@eldsjal
Daniel Ek
on x
Their reaction to the DMA is a masterclass in distortion. They present a ‘simple’ choice: Stick with their current terms or switch to a convoluted new model that looks attractive on the surface but has potentially even higher fees. Reality check: Apple's alternative is no alter…
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@ccatalini
Christian Catalini
on x
Reminded me of @cdixon's graphs about why Web3 matters: https://x.com/... [image]
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@geneburrus
Gene Burrus
on x
@dhh Ironically, it was Apple's unfettered ability to put iTunes on Windows without commissions or interference by Microsoft that led to Apple's survival and success. First with iPod, then with iPhone. Thanks to DOJ and EU actions.
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@games_fray
@games_fray
on x
#Apple's #FRAND-centric litigation strategy against the EU's DMA protects its monopoly rents for years After further analysis, it's clear there won't be effective competition without a court setting fair, reasonable and non-discriminatory (FRAND) rates. https://gamesfray.com/...
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@lewis_crofts
Lewis Crofts
on x
.@ProtonMail (an encrypted email service & app) is decidedly NOT HAPPY with @Apple changes to comply with #DMA [image]
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@ow
Owen Williams
on x
it's apparently incomprehensible to people on this site that this can be true for most people, while ALSO being true that it's good thing that there is a path to installing software outside of a closed app store for other people
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@florian4gamers
Florian Mueller
on x
I recommend this write-up by @GeradinLaw, who wonders whether Apple is taking the European Commission for fools with its new app rules: https://theplatformlaw.blog/ ... I agree with the criticism but Apple can argue it complies with the letter of (even if not the intent behind) t…
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@timsweeneyepic
Tim Sweeney
on x
Great coverage of Apple's fake compliance with Europe's DMA law. https://theplatformlaw.blog/ ...
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@arturo_p_a
Arturo Portilla
on x
“When Apple takes the European Commission for fools: An initial overview of Apple's new terms and conditions for iOS app distribution in the EU” Great analysis by Damien Geradin on Apple's response to EU's requirements under the Digital Markets Act. https://theplatformlaw.blog/ .…
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@dhh
@dhh
on x
This is the kind of pull-up-the-ladder move that Apple is now embracing across the board. Policies that would have stunted their own ascent. If we'd had an Apple-of-today like gorilla at that time, the Apple-of-back-then would never have succeeded.
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@eric_seufert
Eric Seufert
on x
My take on Apple's recently-announced App Store “business terms” for the EU, ahead of its necessary compliance with the DMA: the per-install fee dramatically diminishes the viability of side-loading and third-party stores. (1/X) https://www.apple.com/... [image]
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@dhh
@dhh
on x
“At first glance, it could seem like Apple actually attempted some semblance of good faith compliance with the DMA. But once you start peeling the onion, you realize it's stuffed with poison pills so toxic you can scarcely believe Apple's chutzpah.” https://world.hey.com/...
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r/hardware
r
on reddit
[The Platform Law Blog] When Apple takes the European Commission for fools: An initial overview of Apple's new terms and conditions for iOS app distribution in the EU
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@dreamwieber
Gregory Wieber
on threads
Apple's locked-down App Store has kept the iPhone one of the safest and easiest to use devices ever made
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@gruber
John Gruber
on threads
This is the short version: 5,000 words. A whole column's-worth of footnotes alone (873 words). Good thing I have a nice keyboard. https://daringfireball.net/...
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@georgescriban
@georgescriban
on threads
A lot of people on this (and other) web sites are: * working at companies that either compete with Apple or *think* they compete with Apple * super-fluent in technology and believe that everything that computes should a general purpose computer They're not normal people.
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@gedeonm@mastodon.social
Ged Maheux
on mastodon
Read this entire piece, wow, this had to be a pain to write, John. I don't understand a lot of how this will all play out but the final paragraph is indeed delicious irony. — Craig submitted iPulse for iOS to the App Store yesterday and we honestly have NO IDEA if it will pass…
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@maxrovensky
Max Rovensky
on x
@szurkegandalf @sdw DMA is not pro-consumer It's anti big business Those tend to coincide sometimes, which makes it an easy sell for the general public, but do actually read the DMA, it's quite interesting
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@sdw
Sebastiaan de With
on x
@derloos @MaxRovensky I love that I can't tell if you are talking about the EU or Apple in this case
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@gruber
John Gruber
on x
Tried my best to keep this short and it still ran 5,000 words. Whole column-worth of footnotes alone.
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r/apple
r
on reddit
John Gruber: Apple's Plans for the DMA in the European Union
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@jimmylittle
Jimmy Little
on threads
Apple should tell Spotify that if they agree to pay artists at the same rate as Apple Music, they'll waive the fees. Would Spotify rather double their artist payouts, or pay Apple? “We should be the only ones fleecing our content creators” is not a strong argument, Mr. Ek. …
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@jimmylittle
Jimmy Little
on threads
I think Benedict Evans generally has great insight, but he kinda missed this one. Spotify is no different than any other company. Spotify: 70% to creators (well, the creator's record labels) Google Play: 70% to creators App Store: 70% to creators Game consoles: 70% to creators …
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@iainharper
Iain Harper
on threads
Spotify can keep the Status Quo and continue to pay Apple nothing. What they want is to have their cake and eat it - to have their app within the iOS ecosystem refer a ton of subscription customers to them but pay nothing for those direct referrals. That's not how business work…
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@chancehmiller
Chance Miller
on threads
In a statement to me, Apple fires back at Spotify's ciritcisim of this weeks App Store news: “We're happy to support the success of all developers - including Spotify...The changes we're sharing in the European Union give developers choice...Every developer can choose to stay on …
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@daveleebbg
Dave Lee
on threads
Getting ugly real quick
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@documentingmeta
@documentingmeta
on threads
sure Apple this wouldn't be a problem at all if only you didn't have a competing product of your own called Apple Music
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@frankreiff@mastodon.social
Frank Reiff
on mastodon
This is as close to a “we are not amused” as the EU commission ever comes. — Google was fined 2.42B euros; Meta 1.2B.. — As an EU citizen I find it shocking that US companies simply believe themselves to be above the law.. and even more shocking that so many otherwise sane Am…
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@kwekuoa
Kweku Opoku-Agyemang, Ph.D
on x
It's definitely a strong approach, if not rather extreme. I'm not sure how sustainable it is, though. It's basically Epic's argument in broad daylight—but for developers—and on steroids. Hopefully cool heads will prevail.
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@eldsjal
Daniel Ek
on x
But of course, I was skeptical of Apple's intentions to comply after years of watching them get away with such extreme abuse with all the ways they skirt regulations around the world. Who wouldn't be? But the law is the law, right? Not if you are Apple...
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@mdudas
Mike Dudas
on x
Apple are bad people. Their uncle created the recipe. They milk it, refuse to share and hold the best people hostage with"non-competes." It's like the Mafia serving the best pizza and Italian food in Little Italy. No one else can compete because they need to pay 30% to play...
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@simmenfl
Florian Simmendinger
on x
@eldsjal You don't have a right to do business on Apple's platform on your terms. You didn't build it. I also don't get to decide under which conditions I can publish my music on Spotify.
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@joecarlsonshow
Joseph Carlson
on x
@eldsjal Apple's 15% cut is too much, but you take a 50% cut from advertiser revenue on Spotify. [image]
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@eldsjal
Daniel Ek
on x
Sadly this is a classic move of an old, dominant company that believes the rules don't apply to them. Instead of adapting and innovating, they're twisting the situation, making it seem like the regulators are at fault. Or even worse, pretending this has to do with security when..…
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@kwekuoa
Kweku Opoku-Agyemang, Ph.D
on x
I'm actually not surprised. Epic was speaking to the switching costs argument: that Apple's walled garden locks users into iOS and may harm competition by not allowing consumers very easy access to alternative platforms if they're dissatisfied by high prices or locked out.
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@elchefe
@elchefe
on x
Bro you take half of the revenue from ads, pay your artists half as much as Apple and laid off a bunch of people for no reason, so you can, with every ounce of disrespect owed to a billionaire whining about unfair treatment, fuck all the way off into space.
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@patrickmoorhead
Patrick Moorhead
on x
As discussed in the @TheSixFiveMedia Weekly podcast, @Apple is putting up smaller walls to circumvent the EC's DMA. Usually Apple is compliant, but it seems like the company is going to fight this tooth and nail. That 30% app and service payment for storing & security scanning...
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@eldsjal
Daniel Ek
on x
So where does that leave us? Under the new terms, we cannot afford these fees if we want to be a profitable company, so our only option is to stick with the status quo. The very thing we've been fighting against for five years.
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@carnage4life
Dare Obasanjo
on x
“A completely new 0.50 cent Euro fee per download, every year, in perpetuity, to Apple for just allowing developers to exist on iOS - This is extortion, plain and simple.” - Spotify press release https://newsroom.spotify.com/ ...
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@lapcatsoftware@mastodon.social
Jeff Johnson
on mastodon
The irony of Apple's “five app stores” approach is that it may cause even *fewer* developers to support iPad, and consequently, macOS and visionOS.
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@patrickmoorhead
Patrick Moorhead
on x
Apple's BoD hopefully can provide adult supervision on this topic. While I don't think this will unravel Apple as its power lies mostly users and developers *have* to create for iOS, this HAS to have developers rethinking their strategies for platforms and promotion.
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r/apple
r
on reddit
Apple's reluctant, punitive compliance with regulators will burn its political and developer goodwill
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@terhechte@mastodon.social
@terhechte@mastodon.social
on mastodon
Fascinating, keeping the iPad a Baby Computer is so important to Apple that they even carved out a special rule such that the EU DMA doesn't apply to the iPad and none of the potential (few as there will probably be) “unfiltered” software will be available for it. …
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@baekdal
Thomas Baekdal
on x
You got to be f... kidding me. Someone needs to give Apple a serious whupping. [image]
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@wavesblog
Simonetta Vezzoso
on x
E.g., „The ability to set default NFC and wallet apps will only be available on the iPhone"
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@auchenberg
Kenneth Auchenberg
on x
An overlooked detail: EU has not deemed iPads and iPadOS a “gatekeeper platform” under the Digital Markets Act. This means that the upcoming iOS changes won't apply to iPads. At least for now. https://9to5mac.com/...
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@ashleygullen
Ashley Gullen
on x
Now it turns out even the limited, obviously bad faith compliance Apple have come up with, won't even apply to iPad, because apparently that's a whole different operating system. https://9to5mac.com/...