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How UK online clothes shoppers shifting back to physical stores post-pandemic exacerbated online retailers' challenges, including logistics and new upstarts

The pandemic turbocharged internet clothing sales, but a return to stores has left the UK's ecommerce pioneers with serious challenges Mastodon: @carnage4life@mas.to . X: @aservais1 and @cmroberson06 Mastodon: Dare Obasanjo / @carnage4life@mas.to : A flawed assumption many tech, food delivery and e-commerce companies made during COVID was that COVID usage was a new normal and people would keep their online habits when lockdowns ended.  —  This turned out to be false.  Apps can't replace going outside. … X: Alain Servais / @aservais1 : Same in art-How online shoppers fell back in love with the high street. The pandemic turbocharged internet clothing sales, but a return to stores has left the UK's ecommerce pioneers with serious challenges. https://www.ft.com/... via @ft Cathy Roberson / @cmroberson06 : “What we've seen post-Covid, we've seen customers want to be able to shop everywhere. They want to go to stores. They want to shop online.” “It's become really obvious and we might have got to this conclusion earlier if it hadn't been for Covid.” https://www.ft.com/...

Financial Times